How to Track Website Visitors to Your WordPress Site

Are you looking for an easy way to track your website visitors in WordPress? Tracking the number of website visitors on your site can help you get insights to grow your business.

You can better understand your audience, look at which posts they like, where they come from, and how they use your website.

In this article, we’ll show you how to easily track website visitors on your WordPress site (step by step).

Why You Need to Track Your Website Visitors

Tracking website traffic is one of the most important indicators of your website’s performance. More visitors means more opportunities for converting them into subscribers and customers.

It also unlocks promising insights that you may have missed.

For example, you can find out which country or city your visitors are from. This can help you deliver personalized content or figure out which languages you should translate your website in.

You can see which blog post is getting a lot of traffic and then try to come up with similar topics to help your users.

Another benefit of tracking your website visitors is that you can uncover which source they used to find your website.

For instance, did the users perform a search on Google and then landed on your webpage, or maybe they found your brand mentioned link on another site or platform.

This way you can focus your marketing efforts and investment on channels that work. That said, let’s take a look at how to set up website visitor tracking in Google Analytics.

Setting up Google Analytics to Track Website Visitors

Google Analytics is the most powerful website visitor tracking software on the market. It allows you to see how many visitors you are getting and what they do while visiting your website.

First, you need to sign up for a Google Analytics account. You can use any Google or Gmail account to sign up.

Next, you will be asked to provide an account name.

After that, Google Analytics will ask to choose a platform. You need to select the web here.

Next, you need to provide your website name, URL, country, and time zone.

After that, click on the Create button to continue.

Finally, you will be presented with the Google Analytics tracking code to copy and paste into your website.

There are several different ways to install Google Analytics on your WordPress site.

However, the easiest way is through MonsterInsights. It’s the best Google Analytics plugin for WordPress. You can use it to connect Google Analytics with your site without the need to edit code.

First, you need to install and activate the MonsterInsights plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Note: the free version of MonsterInsights plugin is a great place to start for beginners.

Upon activation, you will be taken to a welcome screen and you will also see a new menu item labeled ‘Insights’ in your admin area.

On the welcome screen, click the button that says ‘Launch the Wizard!’.

Next, you will have to select a category that best describes your website. You can choose from a business website, publisher (blog), or eCommerce. After selecting a category, click the ‘Save and Continue’ button.

MonsterInsights will now ask you to enter the license key. You can find the key in the MonsterInsights account area under the Downloads tab. Copy the key and paste it in the wizard. MonsterInsights will then verify the key.

You will then have to connect your Google Analytics account. To do that, click on the ‘Connect MonsterInsights’ button.

Now, select a Google account or sign in to one which you used when signing up for Google Analytics.

On the next screen, you will be asked to give MonsterInsights access to your Google Account. Click the ‘Allow’ button at the bottom to continue.

Now select the website you want to track from the dropdown menu. Once you have done that, click the ‘Complete Connection’ button to continue.

MonsterInsights will now connect your website with Google Analytics. To finish up the setup process, the plugin will ask you to select some recommended settings.

You can specify the file formats you want to track, set up affiliate link tracking, check who can see the reports, and enable options to receive automatic updates. After configuring the settings, click the ‘Save and continue’ button.

On the next screen, you will be asked to install some addons. You can skip this step for now and click the ‘Save and continue’ button.

In the final step, the wizard will tell you that you are all set to use MonsterInsights. Click on ‘Finish Setup & Exit Wizard’.

You are now ready to use MonsterInsights and view your website traffic reports inside your WordPress dashboard.

Viewing Website Visitor Reports in WordPress

To view your website visitors, you can use different MonsterInsights reports. They help you save time, as you don’t have to navigate through Google Analytics and try to find data that matters for your business.

Note: Dashboard reports will vary based on the MonsterInsights plan you use.

Let’s look at each report and how you can use it to track website visitors.

Overview Report

To start, go to the Insights » Reports page from your WordPress admin area. Here, the first report you will see will be the Overview report.

You can select the date range and then see the total number of sessions and pageviews for your website along with the average session duration and bounce rate.

The report also shows you which device your visitors use to visit your site. This can help you optimize your website for different devices and make sure you have a responsive WordPress theme.

It also gives you a breakdown of new and returning visitors.

If you scroll down, you will see more reports that will help you see where your visitors are coming from.

The Top Countries report shows the region where most of your traffic is from. You can use this data to come up with different strategies based on geolocation.

Next, is the Top Referrals report, which shows the websites that are sending traffic to your site. Using this information, you can create partnerships, find guest post opportunities, or find similar websites to promote your posts and products.

The last report you can view under Overview is the Top Posts/Pages. These are landing pages and blog posts that attract the most website visitors.

Publishers Report

Next, you can click on the Publishers option from the top menu and get more insights about your visitors.

The report shows you more stats about your popular landing pages along with the number of visits they get, the average duration, and the bounce rate.

You can use this information to come up with more content topics and increase your web traffic.

It also tells you which outbound links and affiliate links are getting the most clicks. If you offer downloadable content, then you can also track which file type gets the most downloads.

Another important report you can view for tracking your website visitors is by looking at the demographics. MonsterInsights shows the age and gender of your visitors.

You can do a lot of things with this information. For example, it can help you set the right audience for retargeting ads in Facebook. Another way of using the data is by creating content for specific age groups and gender.

Search Console Report

MonstrInsights can help you find out which search terms people enter in Google to find your website through its Search Console report.

The report displays data about the Top 50 Google Search Terms along with their number of clicks, impressions, CTR (click-through-rate), and average position.

You can boost your website traffic by optimizing your website for similar keywords and improve the rankings of search terms that are not in the top 10 search results on Google.

Do check out our guide on how to add WordPress site to Google Search Console.

Ecommerce Report

If you have an online store (eCommerce), then MonsterInsights can help you track its performance. The enhanced eCommerce report gives you an overview of the conversion rate, number of transactions, revenue, and average order value of your online store.

It even shows the most popular products that generate a lot of sales. However, to track your website visitors, you can scroll to the Top Conversion Sources report.

These are referral websites that send highly converting traffic to your site. You can invest in promoting your store and products to such websites in order to boost traffic and sales.

For more details, see our guide on how to WordPress conversion tracking guide.

Dimensions Report

MonsterInsights allows you to track additional information about your visitors by using custom dimensions. These reports are not available by default in Google Analytics and allow you to track custom interactions on your website.

For instance, you can set up tracking popular categories, tags, post types, authors, focus keywords, and more. It helps you see what your visitors like on your website.

Real-Time Report

The last report you can view in WordPress for tracking your website visitors is the real-time report.

It shows how many people are currently active on your site and shows you the real-time count of your traffic.

In addition, you can also view the geographic location, top pages, and top referral traffic sources that are driving website visitors at any given time using the real-time report.

By using these reports, you can easily track your website visitors and create strategies to grow your business.

We hope this article helped you learn how to track your website visitors to your WordPress site. You may also want to take a look at our complete WordPress SEO guide and tips to get more traffic to your website.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Track Website Visitors to Your WordPress Site appeared first on WPBeginner.

October 20, 2020 at 05:00PM

How to Fix WordPress Updating Failed / Publishing Failed Error

Are you trying to fix the WordPress updating failed or publishing failed error on your website?

Sometimes when editing a post or page, you may see the updating failed or publishing failed error. This error does not give any clues, which makes it particularly difficult for beginners.

In this article, we’ll show you how to easily fix the WordPress updating failed error. We’ll also explain what causes this issue, and how to avoid this in the future.

What Causes Updating Failed or Publishing Failed Error in WordPress?

Failure to communicate with the WordPress REST API causes the ‘Updating Failed’ or ‘Publishing Failed’ error in WordPress.

Basically, WordPress sometimes uses a set of APIs (programming methods) called ‘REST API’ to send and receive requests to the WordPress database.

If it fails to send and receive those requests, then some parts of your WordPress website may not be able to function. This includes the WordPress block editor, which uses the API to send update and publish requests to WordPress.

Why WordPress is Unable to use REST API?

Now you might be wondering, that if I didn’t make any changes to my website, then why did the REST API stop working on its own?

There are a number of scenarios that may prevent WordPress from using the REST API. For example, you may not be connected to the internet or have lost connectivity.

Other reasons may be a little more complicated. For instance, you may have accidentally changed the site URL, a WordPress plugin may be causing the issue, or a third-party service may be blocking the API calls.

That being said, let’s take a look at how to troubleshoot and fix the WordPress updating failed error.

Step 1. Check Your Internet Connection and Site URL

The most common cause for updating failed error in WordPress is losing the WiFi connection. If your computer loses the internet connection as you are writing a blog post, then WordPress will fail to save your changes.

Make sure you are connected to the internet by visiting other websites in a new browser tab.

If your internet is working fine, then the next thing you would want to check is your WordPress site URL setting.

Simply go to Settings » General page and make sure that the Site Address and WordPress Address options are correct. For most websites, you should have the same URLs in both fields.

If your site URL settings look ok, and you are connected to the internet, then you can move on to further troubleshooting.

Step 2. Check REST API Status Using WordPress Site Health

WordPress comes with a built-in site health tool, which shows important information about your site’s security and performance.

Simply go to the Tools » Site Health page to view the report. If REST API is not working, then you will see it under recommended improvements as ‘The REST API encountered an unexpected result’.

It may also show you some debugging information which may explain what happened when WordPress made the REST API call. Studying this may give you some clue on which plugin or third party service may be causing the issue.

However, if it doesn’t give you any clue, then you can move on to the next step.

Step 3. Disable All Your WordPress Plugins

If a WordPress plugin is causing the REST API to misbehave, then the easiest way to find it out is by deactivating all your WordPress plugins.

You can go to the Plugins » Installed Plugins page and check the box to select all plugins. After that, use the Bulk Actions drop down to deactivate all plugins.

After that, you can go to the post edit screen and try to update. If the Updating Failed error disappears, then this means that one of your plugins was causing the issue.

You can now start activating your WordPress plugins one at a time and try to reproduce the error. Once you find the plugin causing the issue, you can seek support from plugin author or find an alternative plugin.

On the other hand, if disabling all WordPress plugins didn’t make the error go away, then continue to the next step.

Step 4. Check Website Firewall Service

If you are using a website firewall service like Sucuri or Cloudflare, then there is a chance that these services may block REST API requests.

This could happen if their firewall filters consider your IP address to be suspicious. They may also block REST API requests if your website is under an on going DDOS attack.

If you are using Cloudflare, then you can temporarily disable Cloudflare to see if this resolves your issue.

Normally, you’ll find Cloudflare settings under Domains section of your hosting dashboard. Bluehost users can find under My Sites » Manage » Performance tab.

If you are using Sucuri, then you can reach out to their support team, and they can whitelist your IP address or let you know what’s causing the issue.

Plugins and Firewall services are the most common cause of the updating failed error. However, if you are still seeing the error, then there are a few more things you can do.

Step 5. Enable and Review WordPress Debug Log

WordPress comes with built-in feature to keep a log of all WordPress errors. It does not log the REST API errors, but it will help you see if there are some other issues that may be causing the error.

Simply add the following lines to your wp-config.php file.

// Change WP_DEBUG to true

define( 'WP_DEBUG', true );

// Keep a log of WordPress errors

define( 'WP_DEBUG_LOG', true );

Don’t forget to save your changes and upload the file back to your server. You can now try to publish or update a post in WordPress to reproduce the error.

After that, you can connect to your WordPress hosting account using an FTP client and go to /wp-content/ folder. From here, you can download the debug.log file to your computer.

You can open the debug file in a plain text editor like Notepad. It may contain a few errors, warnings, or notices caught by WordPress as you worked on your site or a user visited it.

If you see something that points you to a plugin or theme file, then this can be a useful hint. You can then mention this error when asking for support on WordPress.org forums or from your hosting provider.

Step 6. Temporarily Switch to the Classic WordPress Editor

A temporary solution to this error is to enable the classic editor. It is the old WordPress editor that does not rely on REST API to update and publish content.

You can enable it by simply installing and activating the Classic Editor plugin. For more details, see our step by step guide on how to enable the classic editor in WordPress.

Upon activation, you can simply edit the post you were working on. You would be able to save and publish it without seeing the updating failed or publishing failed error in WordPress.

Final Step: Ask for Support

If all else fails, then you may need to ask for support. You can start by directly contacting your hosting provider. They do have access to server logs and additional tools. It could also be caused by a misconfigured server or glitch at their end.

You can also seek help on WordPress.org forums or WPBeginner Facebook Group where other experts and users can help you fix the error.

For more details, see our article on how to properly ask for WordPress support and get it.

We hope this article helped you fix the WordPress updating failed or publishing failed error. You may also want to bookmark our complete guide on the most common WordPress errors and how to fix them.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Fix WordPress Updating Failed / Publishing Failed Error appeared first on WPBeginner.

October 19, 2020 at 05:00PM

12 WordPress Search Plugins to Improve Your Site Search

Are you looking for the best WordPress search plugin to improve your site search?

We all know that the default WordPress search feature is quite limited. However, there are several WordPress search plugins that can help you improve the default search experience.

In this article, we will highlight the best WordPress search plugins to improve your site search.

Why Use a WordPress Search Plugin?

WordPress comes with a built-in search feature, which is quite limited and not very good in finding the relevant content.

If you are making a new WordPress website or blog, then you may not need a better search feature right away.

However, as you add more content, you would want to help users easily find articles or products. A lot of folks rely mainly on SEO best practices, hoping that users will find things through search engines.

Adding a site search helps users who are already on your website. For instance, they may be looking for an older article that they didn’t bookmark or a particular product on your WooCommerce store.

Site search helps users stay on your website, boosts engagement, and ultimately leads to higher conversions and sales.

The good news is that there are several WordPress search plugins that can help you do that. Some of these plugins are built for specific purposes like WooCommerce product search and some improve search experience across your website.

That being said, let’s take a look at some of the best WordPress search plugins that you can try.

1. SearchWP

SearchWP is one of the best custom search plugin for WordPress. It is very easy to use and the search results are relatively more accurate.

It allows searches for your keyword in post/page title, content, slug, categories, tags, taxonomies, excerpts, and even comments. You can control the algorithm by assigning weight to each content type from 1 to 10 where 10 is the highest.

Upon activation, the plugin automatically indexes your content and replaces the default search feature in WordPress. See our article on how to improve WordPress search with SearchWP for more detailed instructions.

Pricing: Starting from $99 per year.

2. ElasticPress

ElasticPress is a hosted WordPress search service built on ElasticSearch.

Instead of running on your WordPress site, it runs the search queries on the cloud and shows results at a lightening speed. It is extremely easy to use and integrate on any WordPress site and works with all top WordPress hosting providers.

It has built-in Ajax search which shows instant results as users start typing. It also works well with WooCommerce and shows users the products they are looking for much quicker.

It is a hosted service and a lot more expensive than any other search solutions on this list.

Pricing: $79 per month

3. Ivory Search

Ivory Search is another excellent WordPress search plugin to replace the default WordPress search.

It allows you to create multiple custom search forms. Each form can have its own custom search settings which allows you to create dynamic forms for different areas of your website.

It works with popular WordPress multilingual plugins and WooCommerce. To improve search results, Ivory Search looks into post types, images metadata, custom fields, and more.

You can also use Ajax to show live search results without reloading a page. It comes with shortcodes and a search widget allowing you to easily display search forms anywhere on your website.

Pricing: The base plugin is free. Premium version starts at $19.99 per year.

4. WP Google Search

WP Google Search allows you to easily replace default WordPress search feature with Google Custom Search.

It is really simple to use, you’ll need to create a Google Custom Search for your site. After that, you can copy the search engien ID and paste it in plugin settings.

The plugin also comes with a widget which allows you to display Google Custom Search in your WordPress sidebar. You can also use a shortcode to display the search form.

Pricing: Free

5. SearchWP Ajax Live

SearchWP Ajax Live is an addon plugin for SearchWP but would work with any WordPress search form that uses the built-in WordPress template tags to display the search form.

It enhances your existing WordPress search with live Ajax search results as soon as user starts typing. This offers a better user experience and does not require a page reload.

The plugin also offers flexible customization option for advanced users. Allowing them to cutomize the results template and integrate Ajax functionality into any search form.

Pricing: Free

6. YITH WooCommerce Ajax Search

YITH WooCommerce Ajax Search is a great WooCommerce product search plugin that helps customers quickly find products on your store. It allows you to let customers search SKUs, search within specific product categories and filter the results without reloading a page.

YITH WooCommerce Ajax search is highly customizable. You can show thumbnails, badges, prices, and promotions in live search results. You can also add a search bar to different product categories or shop pages.

The plugin works with WooCommerce stores in any language and is fully compatible with multilingual stores.

Pricing: Starting from $69.99 per year.

7. Ajax Search for WooCommerce

Ajax Search for WooCommerce is another excellent WooCommerce search plugin. It allows you to instantly fetch search results using Ajax without reloading a page.

It comes with a powerful product SKU search, category and tags filters, and easy implementation in the navigation menu, sidebar, or shortcode.

You can easily add product search to any product category or shop page. The plugin also works on multilingual stores out of the box.

Pricing: Base plugin is free. Premium version starting at $49 per year with additional features.

8. WOOF Products Filter for WooCommerce

WOOF Products Filter for WooCommerce is a very useful search companion for WooCommerce stores. It allows your customers to filter products using a number of options including categories, colors, size, and more.

You can use a shortcode in a sidebar widget to display the search and filtering options. You can also choose to use Ajax for sorting products without leaving the page.

It is easy to set up for beginners and offers tons of customization options for developers who may want to implement it into custom product templates.

Pricing: Free

9. Relevanssi

Relevanssi is another popular WordPress search plugin that improves WordPress search by fetching more relevant results.

It can search for PDF contents, shortcode outputs, custom fields, user profiles, categories and tags, WooCommerce products, and more.

One thing that you need to look for is compatibility issues. Ralevanssi has compatibility issues with popular page builder plugins, BuddyPress, NextGen Gallery, and a few more.

Pricing: Base plugin is free. You can upgrade to the premium version for $99 per year.

10. WP Extended Search

WP Extended Search is a light weight and simple WordPress search plugin that allows you to easily extend the functionality of the default WordPress search.

You can simply go to the plugin settings and select the options that you want to include in the search. You can search in author name, taxonomies, post types, meta data, and more.

You don’t need to add any shortcode or widget. The plugin extends the default WordPress search so if you are already using it, then you are good to go.

Pricing: Free

11. Better Search

Better Search is another great way to replace the default WordPress search with a slightly better search engine.

It allows you to search across all post types and find more relevant results. You can also assign a weight to items and improve the quality of search results.

It automatically replaces the default WordPress search. If your theme doesn’t already add a search form, then you can use the default search widget to add the search feature to your website.

Pricing: Free

12. Search Exclude

Search Exclude allows you to simply exclude items you don’t want to be displayed in the WordPress search.

It adds a simple checkbox for posts, pages, and WooCommerce products that you can check if you want to exclude it from the search results. You can also go to the plugin’s settings page to see all the items that you have excluded from the search.

Pricing: Free

Which WordPress Search Plugin is The Best?

SearchWP is the best WordPress search plugin for most websites.

It offers a nice range of features, quality of search results is great and is affordable for small businesses. It has a WooCommerce addon and a free live search addon, both of them make your WooCommerce product search incredibly powerful.

However, if you are looking for a free and more powerful search then WP Google Search allows you to add Google Search to your WordPress site.

We hope this article helped you find the best WordPress search plugin for your website. You may also want to see our list of the must have WordPress plugins for small businesses, and the best WooCommerce plugins for all online stores.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 12 WordPress Search Plugins to Improve Your Site Search appeared first on WPBeginner.

October 16, 2020 at 05:00PM

How to Build an Email List in WordPress – Email Marketing 101

Do you want to create an email list in WordPress?

Email marketing is the best way to stay in touch with your readers. And it’s much more effective for reaching your audience than social media alone.

In this email marketing guide for beginners, we’ll show you how to easily build an email list in WordPress.

Because this is a longer article, we put together a table of contents below to navigate each section.

• What is an Email List?
• Why Email Marketing is Important?
• How to Get Started With Your Email List Building?
• Which Service to Use for Email List Building?
• How to Add an Optin Form with WPForms?
• How to Add Your Optin Forms With OptinMonster?

What is an Email List?

An email list is a group of people who’ve requested to get regular email updates from you. Typically, people get onto your email list by adding their information in an opt-in form on your site.

Building an email list allows you to stay in touch with your readers and customers by using an email marketing software.

And because email is a reliable form of communication, you can easily let your readers know about anything coming up, such as new products, sales, or special announcements.

Why Email Marketing is Important?

On our websites, email marketing outperforms social media marketing in the number of clicks.

We have tested this repeatedly and the result is always the same: Emails get us 10 times more clicks than all social media combined.

But why does email perform so well? The answer is simple: email is private and personal.

If this is not a good enough reason to start building your email list, here are some major benefits.

• Guaranteed Reach – When you use Twitter, Facebook, or Instagram, your updates are bound to be missed due to the very nature of social media algorithms. However, people tend to check emails a lot more carefully than their social networks.
• Access and Ownership – You don’t own the content you post on social media. At any time, your account can be suspended and you lose all your followers. Or what if your favorite social media platform goes out of business? We’re not saying they will, but your email list is something that you own. Second, you are not limited to the rules of the social platform, such as character length or hashtag rules. You set the limits yourself. You can integrate email newsletters within your WordPress blog with more effectiveness than embedding social platforms (we will show you how later in this guide).
• Better Targeting – The best part about building your email list is that you can use it to target your audience locally (for folks in specific countries, cities, states). If you are launching a product in select locations, then email is the best way to reach your subscribers in that area.
• Increase Revenue – The bottom line is when you have guaranteed reach, better targeting, and attention of your users, then you are definitely going to increase revenue.

But isn’t email dead? Haven’t you heard social media is where everyone’s at?

It’s a common statement but if email use was truly dead, then why does every social media platform require you to sign up with an email address?

Email has been the most reliable form of electronic communication for the past two decades, and it hasn’t slowed down. Plus, building an email list is a lot easier than building a following on social media platforms.

Facebook and Instagram both limit the reach of your pages to a small percentage of your followers unless you want to pay for ads. Similarly, your tweets only appear for a limited time on a user’s feed.

On the other hand, when you send an email, it reaches all your subscribers and stays in their inbox until they take action.

We are not saying you should abandon social media. These sites are great for building user engagement, but email will bring you more visitors, conversions, and sales.

Lastly, a social media site can disappear or become less popular (remember Myspace?). When they disappear, they will take your followers with them.

On the other hand, email has been around since the dawn of the internet. And it’s still the most popular way people communicate online.

How to Get Started Building Your Email List

The first thing you need is a reliable email service provider.

These companies specialize in email delivery, and you need them to ensure your email reaches the inbox of all your subscribers (instead of having your email marked as spam).

Even though you can use WordPress to send emails, we strongly recommend against that (see why you should never use WordPress to send email newsletters).

These professional email service providers spend a lot of money and resources on their email delivery infrastructure to make sure that your email does not end up in your subscriber’s junk folder.

All major companies like Facebook, Apple, eBay, and Amazon use a third-party email marketing service.

Apart from deliverability, these companies also provide you with email marketing tools that you’ll need to make your emails more effective.

Which Email Marketing Service Should You Use?

There are many great email marketing providers out there.

It’s a very competitive industry which means companies are always trying to keep their costs low while offering a lot of features.

Below are just some of the providers that we have worked with and highly recommend.

Build Your Email List with Email Marketing Software

Constant Contact is the best email marketing service provider for all sizes of businesses and websites.

It lets you send emails, manage subscribers, track emails, view analytics, set up autoresponders, create beautiful email templates, target subscribers, and split test your campaigns.

This software allows you to capture email addresses, works easily with WordPress, and has integrations for all the top WordPress plugins and tools.

The best part is that Constant Contact comes with a two-month free trial. This gives you enough time to set up your email list and start capturing email addresses.

By the end of the trial, your list will be paying for itself. Sign up for FREE!

Other alternatives are SendinBlue, Drip, and ConvertKit. They all work well with WordPress and are easy to use for beginners.

For the sake of this guide, we’ll show you how to set up an email list using Constant Contact. However, the process is quite similar regardless of which email service you choose.

Create Your Email List in Constant Contact

Let’s set up your email list. This is simply a list where you will store contact information of all users who sign up for your email newsletter.

Go to the Constant Contact website and click on ‘sign up for free’, and then fill out your information.

After the sign up, you need to click on the ‘Contacts’ button at the top of your Constant Contact dashboard.

Now, you’ll see the contacts page. On this screen, click on the blue ‘Create List’ button.

At this step, it’s time to name your email list. It can be whatever you want, but we’ll call it ‘My Email List’ for this example.

You’re done creating your list people can subscribe to. The next step is to add an email subscription form to your WordPress website where your readers can sign up.

For more details on setting up your email list, see our guide on how to add email subscriptions to your WordPress blog.

Add Subscribers To Your Email List with WPForms

While Constant Contact comes with an email signup form builder, the fastest way to get started is to use the WPForms. It integrates seamlessly with Constant Contact to set up an optin form easily.

First, you need to install and activate the WPForms plugin. If you need help, then follow our guide on how to install a plugin for detailed instructions.

Note: There is also a free version called WPForms Lite, which includes Constant Contact support but it has limited features.

Upon activation, head over to the WPForms » Add New page and then select the ‘Newsletter Signup Form’ template.

You’ll see a sample newsletter signup form inside the form builder interface.

On the next page, you’ll get a notice to connect your email marketing service in the marketing tab. More on that in a second.

Make sure to change the name of your form by clicking on the title. For this example, we called it ‘Subscribe For Regular Updates’ but you can name it whatever you want.

Click on the orange ‘SAVE’ button. Now, you’ll want to set up your confirmation message. Click on ‘Confirmations’ on the left under ‘General’ and we’ll update that.

You’ll see this:

The default confirmation message reads “Thanks for contacting us! We will be in touch with you shortly.” but you can put anything here you want. This is the message your readers will see after they subscribe to your newsletter.

Now, click the marketing tab on the left:

Now, you’ll see the ‘Constant Contact’ button. Click that to connect your new email list to the form we’ve created.

For the next step, click on the ‘Add New Connection’ button and you’ll see a popup that asks you to name your connection. We’ve named it ‘My Newsletter Form’ but you can name it anything you wish.

After that, you’ll see this:

Click on ‘Click here to register with Constant Contact’ link to enter your Constant Contact details. Now, you’ll see a message that asks you to let WPForms to access your account. Click on the ‘Allow’ button to continue.

You’ll be given a long authorization code to register your form.

Enter your code, along with the account nickname (make sure it’s something that is familiar) into those fields. Click ‘Connect’ and you’re done.

On the next screen, you can select the fields you want to pass from your WPForm to your Constant Contact list. We chose ‘email’ and ‘full name’ but you can select as many as you want.

Just be sure those two fields are on your optin form.

Click the big orange ‘Save’ button when you’re done.

Now your form is set up and it’s time to place it on our WordPress website. For this example, we’ll put it in the sidebar.

Go to Appearance » Widgets page to add the WPForms widget to your sidebar.

Give your widget a title and select your newsletter sign-up form. Click on the ‘Save’ button to store your widget settings.

When you visit your website, you’ll see your email subscription form in the sidebar.

Now, any time someone inputs their name and email into your form, they’ll be added to your email list.

Grow Your Email List Faster with OptinMonster

Did you know that more than 70% of your website visitors will never visit it again? The Internet is just too big and there are tons of websites and competition is fierce in most industries.

You get just a few seconds to convince a website visitor to stay and look around.

This is where OptinMonster comes in. It is the best conversion optimization software in the world and allows you to easily convert website visitors into subscribers and customers.

With this optin software, you can set up welcome mats, exit-intent popups, slide-in forms, floating bars, and more optin styles to capture the most email subscribers possible.

From there, you can customize your form in style, and use smart targeting rules to display it at the precise time and location.

Here’s an example of a subtle and polite slide-in form used on the OptinMonster blog:

One thing here is key: user experience. At WPBeginner, we have successfully used this lightbox popup and noticed a 600% increase in our subscribers without affecting the user experience or seeing any decrease in pageviews.

OptinMonster comes with a 14-day money back guarantee, so if you use it and don’t see an increase in your subscribers, then you can get a full refund.

Interacting with Your Subscribers

Once you’ve started building your email list, it’s crucial that you engage with your subscribers.

Ideally, you’ll make it a habit to send them regular emails, whether it’s weekly or monthly.

Not every email has to be promotional. You can send emails requesting feedback, giving helpful tips, or letting them know of new content you’ve created.

We hope this article helped you learn how to build an email list in WordPress. You may also like our list of tested and easy ways to grow your email list faster, and our proven tips on how to grow your website traffic.

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The post How to Build an Email List in WordPress – Email Marketing 101 appeared first on WPBeginner.

October 15, 2020 at 05:30PM