120+ Marketing Statistics, Trends, and Facts (Updated for 2022)

Are you looking for the latest marketing statistics and trends? 

The marketing industry is always evolving. It’s important for your business to be up-to-date so you can stay competitive.

In this article, we’ve gathered tons of digital marketing statistics for you, all in one place. With this data, you can see what’s missing from your marketing strategy.

The Ultimate List of Digital Marketing Statistics (2022)

We’ve divided these marketing statistics into several different categories. You can jump straight to the section you’re most interested in using the links below. 

• Content Marketing Statistics
• Search Engine Optimization Statistics
• Email Marketing Stats
• Social Media Marketing Statistics
• Video Marketing Statistics
• Lead Generation Statistics
• Conversion Rate Optimization Statistics
• Advertising Statistics
• Affiliate Marketing Stats
• Marketing Technology Statistics

Content Marketing Statistics 

• 82% of companies report using content marketing. 
• 48% of companies that have a content marketing strategy use blogging. 
• The most popular blog content formats are how-to articles (77%), followed by news and trends (49%), and guides and eBooks (47%). 
• B2B blogs with educational content get 52% more organic traffic than B2B blogs with company-focused content.
• The leading content marketing types used by B2C marketers are blog posts/short articles (83%), email newsletters (74%), and pre-produced videos (62%). 
• For B2B marketers, webinars, online courses, and virtual events were the content types that produced the best content marketing results in 2022.
• 80% of marketers who produce audio content and podcasts planned to invest the same amount or more in 2022. 
• Only 16% of marketers say they’ve invested in audio chat rooms like Twitter Spaces and Clubhouse. 
• 38% of marketers planned to include infographics in their content creation for the first time in 2022.
• 60% of marketers report that content marketing generates demand/leads. 
• 70% of marketers say that content marketing helps to educate the audience. 
• 60% of marketers say that it helps build loyalty with existing clients/customers. 
• 76% of content marketers use organic traffic as a key metric for measuring content success. Only 22% use backlinks.

The purpose of content marketing is to create and share relevant information to attract and engage a target audience that’s interested in your product or service.

Blogging has been a staple of content marketing for a long time. What’s important to note here is that the most popular blog format is how-to articles. Blogs with educational content get 52% more organic traffic than blogs with company-focused content. 

This shows how important it is to provide valuable content that solves the pain points of your target audience, instead of just promoting your company.  

The global pandemic also encouraged marketers to try new strategies. As we shifted away from in-person events, smart marketing teams used virtual events like webinars and online courses to attract and engage their audience. 

Search Engine Optimization Statistics

• Google currently has 83.84% of the search engine market share. 
• Google receives over 105,191 searches per second. 
• 53% of shoppers say they always do research using a search engine before deciding to purchase a product. 
• 50% of search queries are 4 words or more. 
• Around 8% of search queries are phrased as questions.
• 67% of clicks go to the first 5 results displayed in search engines. 
• The #1 result in Google gets about 32% of all clicks. 
• Only 3.4% of clicks on Google search results go to AdWords or paid listings. 
• 90% of web pages get zero organic traffic from Google. 
• Google uses over 200 factors in its algorithm for ranking websites including keywords, content length, page speed, image optimization, mobile usability, and more. 
• Organic search results that rank on page 1 of Google contain an average of 1,447 words. 
• 71% of marketers say using strategic keywords was their number one strategy for SEO. 
• According to a HubSpot survey, over 50% of respondents say keyword rankings and organic traffic are the top ways they measure the success of their SEO strategies.
• 49% of marketers report that organic search has the best ROI of any marketing channel. 

By looking at these stats, it’s easy to see why SEO is so important. With proper WordPress SEO, you can get more visitors to your website via search results. And 49% of marketers say that organic search has the best return on investment (ROI). 

The fact that 90% of web pages get zero traffic from Google could be because they’re not properly optimized. 

To optimize your site and improve your search engine rankings, we recommend using All in One SEO (AIOSEO). It’s the best SEO plugin and toolkit on the market. 

AIOSEO will analyze your entire website and identify any critical errors that could be harming your rankings, and provide actionable tips for improvement. Plus, the TruSEO on-page analysis makes it easy to optimize your posts and pages for your focus keywords. 

For step by step instructions, you can follow our guide on how to set up All in One SEO for WordPress. 

Email Marketing Statistics

• 99% of email users check their email daily, with some checking up to 20 times per day. 
• 51% of consumers prefer to be contacted by brands through email. Email is preferred over social media, mail, text, or phone. 
• 49% of consumers say they would like to receive promotional emails from their favorite brands on a weekly basis.
• 41% of email views come from mobile devices, followed by desktops at 39%. 
• The industry average email click-through rate (CTR) is 2.13%.
• For every $1 spent on email marketing, $44 is made in return. That’s an ROI of 4400%. 
• 77% of ROI comes from segmented, targeted, and triggered campaigns.
• Automation is used in email marketing to send triggered emails, drip campaigns, and segmented emails.  
• Testing your emails leads to a 28% higher ROI. 
• 47% of marketers say they test alternate subject lines to optimize email performance.
• 47% of emails are opened or discarded based solely on their subject line. 
• Personalized subject lines are 22% more likely to be opened.
• Subject lines with a sense of urgency and exclusivity get a 22% higher open rate.
• Adding a popup on your blog can increase your email list by list by 1.375%. 
• 15.8% of all emails go missing or have been caught by popular spam filters.

These statistics show that email marketing is still one of the most effective ways to communicate with your audience. A marketing ROI of 4400% is amazing!

But, it’s important to remember that 77% of ROI comes from using email automation to send segmented, targeted, and triggered email campaigns. When campaigns are personalized to a user’s preferences or actions they’ve taken on your site, they’re more likely to convert. 

If you’re interested in using email automation to boost conversions and improve ROI, check out our picks of the best email marketing services. 

Another interesting stat is that 15.8% of all emails go missing.

To prevent any of your important messages from being sent to the spam folder, we recommend using one of these SMTP service providers. STMP service providers are specially configured to make sure your emails reach users’ inboxes. 

Social Media Marketing Statistics

• The average social media user has accounts on more than 8 social media platforms.
• Users spend on average around 2 hours and 29 minutes on social media every day.
• 43% of people use social media to make purchasing decisions.
• Facebook is still the most popular social media platform, with 2.9 billion monthly active users. YouTube is in second place with 2.2 billion monthly active users.  
• Other social networks that land in the list of the top 10 include Instagram (2 billion monthly active users), TikTok (1 billion monthly active users), Pinterest (444 million monthly active users), and Twitter (217 million monthly active users). 
• Over 90% of B2B marketers use LinkedIn for organic social marketing.
• 98.3% of Facebook users access the app on mobile phones.
• The majority of marketers say they post on most social media platforms 4 to 6 times a week.
• 84% of marketers target Millennials as part of their social media strategy. This makes sense because 44% of Millennials use social media on a daily basis. 
• Marketers report that the number one goal for their social media marketing efforts is to advertise their products or services, followed by increasing brand awareness. 
• 27% of marketers say that the biggest challenge they face on social media is creating engaging content. 
• 82% of marketers say they repurpose content across social media channels.
• 80% of marketers say funny content is the most effective on social media.
• 68% of marketers’ companies work with influencers on social media.
• 64% of marketers say they invest in building social media communities.

With billions of people on social media, it’s no surprise that businesses integrate their marketing strategies with these popular platforms.

But, the biggest challenge marketers face is creating social media content that’s engaging for internet users. Content that’s too focused on promoting your product or service likely won’t get the engagement you’re looking for.

That’s why marketers use strategies like repurposing helpful blog content, sharing funny memes, and working with influencers.

You can also create a social media community, which is an easy way to build a highly engaged audience around your brand. We created our own Facebook group called WPBeginner Engage which currently has nearly 90,000 active members.

Video Marketing Statistics

• The current average viewer spends 100 minutes per day watching digital videos.
• 86% of businesses use video as a marketing tool.
• Video is expected to be the most invested in B2B marketing channel in 2022.
• 34.4% of marketers create new videos monthly, while 33% create new videos every week. 
• The most commonly created types of video are explainer videos (74%). 
• Other top video types are social media videos, presentation videos, video testimonials, video ads, sales videos, and product demos. 
• 96% of people have watched an explainer video to learn more about a product or service.
• Videos less than one minute long receive the highest average engagement rate at 50%. 
• 87% of marketers say video has helped them increase traffic.
• 82% of marketers say video has helped them increase dwell time.
• 94% of marketers say video has helped them increase their audience’s understanding of a product or service.
• 86% of marketers say video has helped them generate leads.
• 81% of marketers say video has helped them directly increase sales.
• 49% of marketers say video has helped them reduce support calls.

Over 80% of marketers agree that video can help your business generate more traffic, leads, and sales.

The best part is that adding video to your marketing strategy is easy and affordable. Anyone with a smartphone and the internet can produce quality video content.

Plus, you can upload your videos to YouTube and automatically display them on your WordPress site using a plugin like Smash Balloon.

Smash Balloon’s YouTube Feed Pro lets you easily display customizable YouTube feeds on your website. This is the perfect way to showcase social proof and boost user engagement on your WordPress site.

Read this tutorial on how to show the latest videos from your YouTube channel in WordPress for step by step instructions.

Lead Generation Statistics

• 50% of marketers consider lead generation a top priority in their marketing campaigns. 
• 61% of marketers consider generating traffic and leads to be their biggest challenge.
• 3% of your target audience is actively buying, 56% aren’t ready, and 40% are getting ready to begin.
• Content marketing is 3X more effective at generating leads than traditional marketing. It also costs 62% less.
• B2B companies that blog generate 67% more leads than those that don’t. 
• 74% of companies use web forms for lead generation, with 49.7% stating their online forms are their highest converting lead generation tool.

• More than half (53%) of marketers say webinars are the top-of-the-funnel format that generates the most high-quality leads. 
• 53% of marketers say email has been the most effective channel for early-stage lead generation. 
• Increasing your number of landing pages from 10 to 15 increases leads by 55%. 
• Websites with 40+ landing pages generate 1200% the number of leads than those with just one. 
• 53% of content marketers use interactive content in their lead generation efforts.
• 79% of top-performing businesses have been using marketing automation to generate leads for three or more years.

Lead generation is the process of getting people interested in your business and gradually moving them through your sales funnel. 

At WPBeginner, we recommend creating a landing page for each of your lead generation campaigns. This helps your website visitors to focus on the offer in front of them with no distractions, making them more likely to convert.

The fact that websites with 40+ landing pages generate 1200% more leads proves just how effective landing pages are. 

The easiest way to create high-converting landing pages is with SeedProd. It’s the best drag and drop page builder for WordPress. Plus, it comes with hundreds of customizable landing page templates to get you started quickly.

See this tutorial to learn how to create a landing page in WordPress, step by step.

Conversion Rate Optimization Statistics

• According to marketing spend stats, on average, for every $92 spent on acquiring a customer, just $1 is spent on trying to convert them.
• 68% of small businesses don’t have a structured or documented conversion rate optimization (CRO) strategy.
• Only about 22% of businesses are satisfied with their conversion rates.
• The average landing page conversion rate is 2.35%.
• The best websites have conversion rates of 11.45% on average. 
• Using visual content like videos on landing pages can improve conversions by 86%.
• The mean conversion rate for online forms sits at approximately 21.5%. Although, this number varies depending on the industry.
• Multi-step forms in WordPress can lead to 300% more conversions.
• 50% of marketers who use lead magnets to encourage signups report higher conversion rates.
• eBooks are the most popular lead magnet amongst subscribers, with 27.7% of marketers using them.
• Personalized calls to action (CTAs) convert 42% more visitors than non-personalized ones.
• 50% of people say that case studies are the accelerant for moving people through their sales funnel.
• A 1-second delay in your site speed can reduce conversions by up to 7%. 
• Asking for a phone number has the worst impact on conversion rates. 
• The average mobile conversion rate is around 1.53% compared to 4.14% on desktop. 
• A/B testing is the most used method of conversion rate optimization.

Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who take your desired action, whether it be filling out a form or buying a product.

The statistics above will give you smart ideas that can help you convert more of your website traffic.

For example, you can speed up your website to improve the customer experience and increase conversions by up to 7%.

Or, you can turn lengthy one-page forms into multi-page forms to increase conversions by up to 300%. See this tutorial to learn how to create a multi-page form in WordPress.

Advertising Statistics

• 68% of marketers stated that paid advertising is “very important” or “extremely important” to their overall marketing strategy. 
• Search advertising spending is projected to exceed $137 million by 2022. 
• eMarketer predicts that PPC (pay-per-click) ad spending will reach over $258 billion in 2022.
• The typical cost per click for search ads in 2022 is in the range of $2 to $4.
• Industries with the highest average cost per click are attorneys and legal services, dentists and dental services, and home improvement at $6-8 per click.
• 80% of brands use paid social media advertising. 
• Facebook is the most popular platform for companies to buy social media ads.
• 26% of marketers say that they’re seeing the best direct ROI from ads on Facebook.   
• Ad placement and audience targeting by demographics are the top ways that advertisers drive more demand.
• Mobile advertising has been rapidly growing in the past couple of years but is expected to slow down to about 10.4% by the end of 2022. 
• Video ad spending is expected to show an annual growth rate of 4.9% between 2020 and 2024. 

Paid search ads and social media ads are commonly used by marketers to increase brand awareness, attract customers, and generate revenue.

Facebook is the most popular platform for buying social media ads and 26% of marketers are seeing the best direct ROI from it.

This makes sense because Facebook has the highest monthly active users at 2.9 billion, so it has the highest potential ad reach.

If you want to get started with Facebook ads, check out our guide on how to create a Facebook Ads landing page in WordPress.

Affiliate Marketing Statistics

• Affiliate marketing generates 16% of all online orders in the US and Canada. 
• Affiliate marketing is considered a crucial skill by 40% of online marketers.
• In the United States, the total spending by customers that were referred by an affiliate is expected to reach $8.2 billion in 2022. 
• Over 80% of brands and 84% of publishers run an affiliate program.
• Affiliate marketing is the #2 marketing tactic that publishers use to generate revenue, behind Google AdSense. 
• The top 3 affiliate categories are Fashion, Sports/Outdoors, and Health & Beauty. 
• Marketers use affiliate programs at all stages of the customer journey: 83% targeted consumers during the discovery and awareness phase, 79% during conversion or purchase, and 79% to create ongoing customer engagement.
• Affiliate marketing conversion rates average between 0.5% to 1%.
• Affiliate programs generate between 15% and 30% of revenue for advertisers.
• 40% of US merchants consider affiliate programs to be their best client acquisition channel.

With affiliate marketing, you can get your biggest fans, customers, and other marketers to promote your products for you.

Affiliate marketing programs generate between 15% – 30% of revenue for businesses. It’s clear that this is a marketing strategy you don’t want to ignore.

To get started, follow this tutorial on how to easily add an affiliate program in WooCommerce.

If you’re a blogger, here are the best affiliate marketing tools and plugins. These tools can help you make extra income by promoting your favorite products online.

Marketing Technology Statistics 

• 42% of marketers plan to increase their budget in virtual reality (VR) and augmented reality (AR).
• 33% of marketers who don’t use automation or artificial intelligence (AI) plan to in 2022.
• 34% of retail customers would be comfortable speaking with customer service through AI chatbots instead of a live customer support representative. 
• 64% of businesses believe that chatbots will allow them to provide a more customized support experience for their customers.
• 93% of marketers love gamification.
• 88% of B2B marketers plan on converting 10 to 30% of their material to interactive content.

Marketers are still interested in experimenting with technology like virtual reality, augmented reality, and artificial intelligence.

These marketing trends might seem too complicated and expensive for small business marketing budgets.

But, small business owners can easily use live chat software with artificial intelligence chatbots to automate conversations with prospects and customers.

There are also easy ways to add gamification to your website. For example, follow this tutorial to add a ‘Spin to Win’ discount wheel in WordPress and WooCommerce.

List of Sources

WPForms, OptinMonster, MonsterInsights, Statista, HubSpot, IsItWP, Internet Live Stats, Google, Smash Balloon, Search Engine Journal, Wyzowl, Wistia, Zenith, Moz, Campaign Monitor, Content Marketing Institute, SEMRush, Demand Metric, Backlinko, UNCTAD, Rakuten, AffiliateWP, eMarketer

That’s a wrap! We hope this list of marketing statistics, trends, and facts will help you set benchmarks and develop a marketing strategy that works best for your business. You may also want to check out our guide on how to set up eCommerce tracking in WordPress and our picks for the best marketing automation tools for small businesses. 

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 120+ Marketing Statistics, Trends, and Facts (Updated for 2022) first appeared on WPBeginner.

September 05, 2022 at 04:14PM

How to Monitor Your WordPress Website Server Uptime (Easy Way)

Do you want to monitor the server uptime for your WordPress site?

You want your website to be available whenever your customers come to visit, so you need to make sure it stays online. When you monitor server uptime, you’ll be alerted if your website goes down so you can get it fixed quickly.

In this article, we’ll show you how to easily monitor server uptime in WordPress. We’ll share multiple uptime monitoring solutions, and you can choose one that works best for you.

Why Monitor Your WordPress Website Server Uptime?

The servers used by poor-quality hosting companies go down frequently and stay down for minutes or even hours. While many WordPress hosting companies promise 99.9% server uptime, they don’t always live up to their promise.

Whether you run a blog, online store, or any other kind of site, downtime can affect your business, website reputation, and user experience:

1. More Downtime Means Losing Money: If your website remains inaccessible for a long period of time, then you will inevitably lose revenue.
2. User Experience and Brand Reputation: Having your website down is like closing your door in a visitor’s face, even if you’re not doing it intentionally. It creates a bad impression and you may lose potential customers.
3. Search Engine Influence: If your website is frequently down, then search engines might assume that your website is too unreliable to recommend. Often they penalize those websites that fail to maintain 24/7 uptime.

You can monitor your server’s actual uptime to track outages on your WordPress website. You use tools that will notify you immediately by email or SMS if something goes wrong with your site. This will allow you to get it fixed as soon as possible.

With that being said, let’s take a look at some of the best tools for monitoring server uptime for your website. You can use the list below to jump to the tool you are most interested in:

• Monitoring Server Uptime Using UptimeRobot
• Monitoring Server Uptime Using Pingdom
• Checking Whether Your Website Is Up or Down
• What to Do When Your Website is Down

Monitoring Server Uptime Using UptimeRobot

UptimeRobot is a website monitoring tool that offers both a free plan that checks your website every 5 minutes and a Pro plan that checks every 60 seconds.

Pro pricing starts at $7.00 per month and includes SMS, voice call, email, and other alerts.

The first thing you need to do is visit the UptimeRobot website. Once there, you should click the ‘Register for FREE’ button at the top of the screen.

Next, you create a free UptimeRobot account.

Simply fill in your personal details and a password, and then click the ‘Register Now’ button.

A message will be displayed asking you to go to your email inbox to proceed.

You should find an email with the subject ‘UptimeRobot – Account Activation.’ It will contain a link you need to click to activate your account.

This will take you back to the UptimeRobot website. You can click on the ‘Upgrade now’ button to get a discount on the Pro plan, or the ‘Maybe later’ link to choose the free plan.

In this tutorial, we’ll use the free plan.

You should now see your UptimeRobot Account Dashboard. From here, you need to click the ‘Add New Monitor’ button.

This will bring up a popup where you can configure the monitor.

You should select ‘HTTP(s)’ for the monitor type and then add the name and URL of your website. Make sure you set the monitoring interval to 5 minutes if you have the free plan, or 1 minute if you are a Pro user.

As you scroll down the popup you need to check the box next to your email address so you are notified when your site goes down.

Clicking the gear icon reveals additional optional controls for your notifications.

Pro users can select maintenance windows that allow you to automatically disable monitoring for predefined periods, such as when you perform maintenance on your site.

Once you are done, make sure you click the ‘Create Monitor’ button to save your changes.

UptimeRobot will now start monitoring your server uptime.

You’ll see detailed stats on your UptimeRobot account dashboard and receive alerts when your website is down.

Monitoring Server Uptime Using Pingdom

Pingdom is a popular performance monitoring tool that allows you to set up server uptime monitoring for your website. It is a paid service with plans starting from $10 per month.

Pingdom is a more robust platform offering a real-time uptime monitoring service. They offer detailed stats, logs, monitoring from various geographic locations, and more.

First, you need to visit the Pingdom website and click on one of the green buttons to start your free trial.

You’ll be asked to provide some personal details to create an account. These include your name, email address, password, and country.

When you’re ready, click the ‘Start Free Trial’ button.

Next, you will be asked to fill in some additional account information, including your state and time zone.

You should carefully check the phone number and email address because that is how you will be notified if your site goes down.

Finally, add the URL of your website so that Pingdom can monitor it.

As soon as you click the ‘Start using Pingdom’ button, Pingdom will automatically set up monitoring. You will receive a test alert to your email address and cell phone.

That’s all. You have successfully set up uptime monitoring for your website using Pingdom.

You can set multiple alerts and track for various locations. Pingdom documentation and support can help you set that up, but their interface is fairly straightforward.

Pingdom also keeps your uptime history so you can evaluate your web hosting company’s performance over time.

If you like the service, you can keep using it without interruption, starting at $10 per month.

Checking Whether Your Website Is Currently Up or Down

When you have difficulty accessing your website, you won’t know whether the site is really down or you’re simply facing internet issues. You can quickly check using IsItWP’s free uptime checker tool.

Simply visit the Website Uptime Status Checker website, then enter the URL of your own site.

The Uptime Uptime Status Checker tool will quickly check your website and let you know if it is up or down.

What to Do When Your Website is Down

If your website is down and you need to figure out what to do next, then here are the step-by-step instructions you should follow.

You should start by checking your site with IsitWP’s Uptime Checker tool. This will let you know if your website is down for everyone, or just for you.

What to Do if Your Website Is Down for Just You

If your website is up but you’re unable to access it, then you should first clear your browser cache and DNS cache. After that, you should try reloading the website.

If that doesn’t work, then see if you can access your website from a different IP address. You can do so by using a VPN service or even just using your mobile phone’s internet.

If you can access your website this way, then this means that either your internet service provider or your hosting company has accidentally blocked your IP address. You can contact both service providers to resolve the issue.

If you recently changed your domain name‘s DNS settings, then this could also mean that the DNS has not been updated in your particular geographic location.

All you can do is wait until the DNS changes are propagated around the world. This may take a few hours to a day.

What to Do if Your Website Is Down for Everyone

If you have verified that your website is down for everyone, then you need to immediately reach out to your hosting provider. They may be having issues with their server and can provide you with more details.

Most hosting companies are quick to respond to such issues, and your website should be back up again soon.

However, if your website is down frequently, or you don’t get a satisfactory answer from the support team, then you should switch to a better hosting provider.

What to Do if You Need a Better Hosting Provider

Due to tough competition in the hosting industry, some less reputable companies have cut costs by using outdated technologies, unskilled staff, and inadequate customer service.

If your website is frequently down, then you need to move to a better hosting provider.

Here’s our list of reliable WordPress hosting providers:

• Bluehost
• SiteGround
• DreamHost
• Hostinger
• HostGator

For more options, see our list of the best WordPress hosting companies.

Next, you’ll need to transfer your website to the new host. We have a complete step-by-step tutorial on how to move your website to a new hosting provider without losing SEO and without any downtime.

Some providers, like SiteGround, offer free website migration services. You just need to ask for their support.

We hope this article helped you learn how to monitor server uptime in WordPress. You may also want to learn how to keep your WordPress site secure, or check out our list of common WordPress errors and how to fix them.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Monitor Your WordPress Website Server Uptime (Easy Way) first appeared on WPBeginner.

September 03, 2022 at 04:00PM

7 Best WordPress Training Courses for Beginners

Are you looking for the best WordPress training courses for beginners?

WordPress is incredibly easy to use, but training courses can help you get started much faster. Learning anything new can be scary, but these WordPress resources make it as easy as possible.

In this article, we’ll share the best WordPress training courses for beginners (both free and paid).

Who Needs WordPress Training Courses?

Anyone who wants to make a WordPress website can benefit from WordPress training courses.

WordPress is quite easy to learn, and most beginners can get started without taking any special training course.

However, we know that learning a whole new platform can be intimidating. We want to help lower the learning curve, so you can become an expert at using the world’s best website builder without becoming discouraged.

Taking a WordPress training course can help you quickly familiarize yourself with the platform, learn the basics, and get comfortable troubleshooting without struggling all by yourself.

That being said, let’s look at some of the best WordPress training courses that you can take.

Best WordPress Training Courses

This list includes both free and paid WordPress training courses. All of them are suitable for absolute beginners.

Some of them will help you familiarize yourself with WordPress basics, and how to use it to make modern websites.

Then there are WordPress development courses, which will show you how to write code and build products for WordPress.

You are free to choose your path, or you can go from top to bottom to get expert-level training in WordPress.

Here are the top WordPress training courses for beginners.

1. WPBeginner Videos

WPBeginner Videos is a collection of free WordPress video tutorials for beginners that shows you how to get started with WordPress within hours.

This WordPress video training course consists of 34 lessons or modules. Starting with the introduction, it gradually walks you through different sections.

You’ll learn how to create and manage content, add images, videos, and new users, use the block editor, create menus, install themes and plugins, and more.

Designed with absolute beginners in mind, this video series will provide you with a solid foundation to build your website.

Price: Free

2. WPBeginner on YouTube

WPBeginner on YouTube is the best WordPress YouTube channel, with over 277,000+ subscribers, 37.8 Million views, and 889+ free videos.

It is the companion channel for the WPBeginner website, managed and run by our team.

We regularly upload new videos with useful how-to tutorials aimed at beginner-level users. These videos are short, sweet, and easy to follow.

You will also get a link to the text version of the tutorial, and you can even ask questions in the comments for the support team to answer.

Joining our YouTube channel will help you stay up to date, brush up on your WordPress skills, and discover new tools and plugins for your website.

If you need guided instructions, we recommend switching to the Playlists tab, where you’ll find our videos organized in different topics. For absolute beginners, the best starting point would be our New User playlist.

Price: Free

3. WPBeginner Blog

WPBeginner is the #1 WordPress resource site for beginners with over 2000+ free WordPress tutorials and guides. We have been publishing WordPress tutorials since 2009.

For new users, you can check out our Start Here guide, which shows you how to get started with WordPress using WPBeginner’s free tutorials.

Need more specific tutorials? Try one of these entry points. All of them have been written specifically for absolute newcomers to WordPress.

1. How to make a WordPress website
2. How to start a blog
3. How to create an online store
4. How to learn WordPress for free in a week
5. How to find the best WordPress theme
6. Best WordPress plugins to install on your new website

Once you have made your website, you’ll be faced with new WordPress challenges.

Don’t worry! We’ve got you covered for those as well:

1. The complete WordPress SEO guide for beginners
2. Improve WordPress performance and speed
3. Improve WordPress security
4. Fix common WordPress errors

Have a WordPress question? There is a good chance we may have already answered that.

Simply click on the search icon at the top right corner and type your question.

Can’t find an answer? Drop us a message using the contact form or post it on our WPBeginner Engage Facebook group. We’ll try to answer your question as quickly as possible.

Price: Free

4. OptinMonster University

OptinMonster University offers a free digital marketing training course for WordPress users and online business owners.

This course includes practical lessons that will teach you how to start with digital marketing, email marketing, converting website visitors into paying customers, and more.

This marketing course comes with practical examples, downloadable checklists, worksheets, and a complete library of ebooks and guides.

Email is one of the highest converting marketing tools out there, so new WordPress should begin learning how to build an email list as early as possible.

Price: Free to all OptinMonster subscribers

5. WP101

WP101 is a popular WordPress-focused training platform. They offer 175+ WordPress training videos and multiple WordPress courses on various topics.

All their videos are well-scripted, free of technical jargon, and professionally produced. They have content for basic-to-intermediate WordPress, as well as advanced-level topics so you can be sure to keep learning for a long time.

The training platform also gives you access to their community forums and a free WordPress sandbox website where you can practice your WordPress skills and try new things.

Price: $19 per month ($79 for a lifetime membership)

6. LinkedIn Learning

LinkedIn Learning (formerly Lynda) is an online learning platform and marketplace where industry experts and professionals offer online courses.

Now, LinkedIn Learning is not a WordPress-specific platform but it comes with dozens of WordPress courses that you can join.

Courses are created by WordPress experts and cover a wide range of WordPress-related topics from plugins and themes to PHP and JavaScript.

As a bonus, whenever you complete a course on LinkedIn Learning, you can showcase it on your profile so that your connections and potential employers can see just how much you’re learning and how dedicated you are.

Price: $26.99 per month (paid annually)

7. Udemy

Udemy is one of the most popular online learning platforms where course creators from all industries share their knowledge.

It currently has dozens of WordPress training courses offered by individual course creators and WordPress experts.

Courses range from content aimed at brand-new users and advance to expert-level coursework. You can choose which courses will be best for you so that you can cover a wide range of topics.

For example, you can start with WordPress basics and learn the platform, and then gradually take other courses on more advanced topics such as theme development or security.

Udemy also offers regular discounts on courses across the site, so you can often get very expensive courses for a fraction of the retail price.

Price: Varies on a course-by-course basis

We hope this article helped you find the best WordPress training courses for beginners. Need some inspiration? See the types of websites you can make with WordPress or explore the multiple options that you can use to make money online from your WordPress website.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 7 Best WordPress Training Courses for Beginners first appeared on WPBeginner.

September 02, 2022 at 03:07PM

How to Create Custom Single Post Templates in WordPress

Do you want to create a custom single post template in WordPress?

Custom single post templates allow you to use different layouts for your individual blog posts. Many WordPress themes come with a few different page templates, and you can also create your own if needed.

In this article, we’ll show you how to easily create custom single post templates in WordPress. We’ll share multiple methods, so you can choose one that works best for your needs.

When Do You Need a Custom Single Post Template?

Sometimes you may want a different look and feel for certain posts on your WordPress website. For instance, you may want to use a different layout for featured articles or stories in a particular category.

This is where you need a custom single post template in WordPress.

By default, WordPress uses the single post template based on the WordPress template hierarchy. All themes come with a single.php template, and this is used by default for all of your single posts.

Some themes may also include additional templates or layout choices that you can use.

It is very much like creating a custom page template. Most WordPress themes also come with page templates that you can use while editing a post or page in WordPress.

Having said that, let’s take a look at how to easily create custom single post templates in WordPress. We’ll show you multiple methods, so you can use the one that works best for you.

• Creating single post templates using the block editor
• Creating custom single post templates using SeedProd
• Using theme settings to create single post layouts
• Manually creating custom single post templates with code
• Creating custom single post templates by category
• Creating custom single post templates for specific authors

Creating Single Post Templates Using the Block Editor

This method does not really create a post template and is limited in flexibility. However, it is the easiest way to save your own single post layouts and then reuse them.

The default WordPress block editor comes with a built-in feature that allows you to save and reuse blocks. One such reusable block is the group block.

The group block allows you to put several blocks and entire post layouts into one group. You can then save this group block and reuse it in your other posts.

Let’s take a look at how to use the group block to save your custom post templates.

First, you need to create a new post in WordPress. After that, simply add a group block to the content area.

Now you can start adding blocks into the group block to create a single post layout for your WordPress blog.

You can add any blocks you want including columns, media and text, cover images, and more.

Once you are satisfied with the layout you have created, you need to take your mouse up and select the group block.

Simply click on the three-dot menu icon and then select the ‘Add to Reusable blocks’ option.

Next, you need to provide a name for the reusable block and then click on the Save button. WordPress will now save your reusable block including all the blocks inside the group block.

You can then edit any existing post on your website or create a new one. On the post edit screen, simply click on the add new block button and look for your saved block under the ‘Reusable’ tab.

Add the block to your post and WordPress will load your entire group block with all the blocks and settings as you saved them.

This method allows you to save your custom layouts. However, it does not allow you to change how your theme handles single posts.

If you would like greater flexibility, then continue reading the next step.

Creating Custom Single Post Templates Using SeedProd

The easiest way to create a custom single post template is by using SeedProd. It’s the best WordPress website builder plugin and can create beautiful website layouts and custom templates without writing any code.

You can use SeedProd’s drag-and-drop builder to create a fully custom WordPress theme, including custom single post templates.

The first thing you need to do is install and activate the SeedProd plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, you need to enter your license key. You can find this information under your account on the SeedProd website.

After that, it’s time to create a custom WordPress theme. This is much simpler than it sounds.

Creating a Custom WordPress Theme

First, you need to head over to the SeedProd » Theme Builder page. Here, you’ll use one of SeedProd’s ready-made themes as a starting point. This will replace your existing WordPress theme with a new, custom design.

You can do that by clicking the ‘Themes’ button.

You will be shown a list of professionally designed themes that are designed for different types of websites. For example, there are templates called ‘Modern Business’, ‘Marketing Agency’, and ‘Mortgage Broker Theme’.

Take a look through the options and select one that best matches your needs by clicking the checkmark icon.

Once you have chosen a theme, SeedProd will generate all the theme templates you need, including one for single pages and another for single posts.

Each template comes set up with attractive layouts and placeholder content that’s easy to customize.

To learn more about creating a theme with SeedProd, see our guide on how to easily create a custom WordPress theme without any code.

Customizing the Default Single Post Template

SeedProd makes it easy to customize the default ‘Single Post’ template using a drag and drop page builder.

Simply click the ‘Edit Design’ link found under the template. This will open your post template in SeedProd’s visual editor.

SeedProd’s visual editor has a 2 column layout. On the left, you’ll find blocks and sections that you can add to your design. And on the right is a preview of the template where you can see your changes in real-time.

It’s also easy to customize the layout of your post template. Simply click on any block to see its settings in the left column.

For example, if you click on the post title, then you’ll be able to see its settings. Now you can change the alignment, font size, heading level, and more.

Clicking the Advanced tab lets you change font colors, spacing, and other styles.

You can add additional blocks by dragging them from the left column into the preview column. SeedProd uses template tags to pull in dynamic content like post titles, featured images, comments, and more. This lets you add content to the template without having to edit each post individually.

For example, you can add a Posts block at the end of your post content. This will display recent posts that your visitors may wish to read when they finish the current post. This block will be shown automatically on all posts using this template.

Next, you can change the settings of the Posts block to customize the content that is shown.

For example, you can display content from specific categories, use a two-column layout, and change the number of posts that are shown.

Feel free to spend time experimenting with different blocks and exploring their settings.

After creating something you’d like to use as your post template, it is time to save it by clicking the green ‘Save’ button in the top right corner. After that, you can close the SeedProd visual editor by clicking the ‘X’ close icon.

You can customize the rest of your WordPress theme in the same way. But if you need a little help, then refer back to our step-by-step guide on how to create a custom WordPress theme with SeedProd.

When you’re happy with how everything looks, make sure the ‘Enable SeedProd Theme’ switch is toggled to the on position. Your WordPress site will now use your SeedProd theme and custom single post template.

Using Theme Settings to Create Custom Single Post Layouts

Many popular WordPress themes come with built-in settings to customize the appearance of your single post template.

If your theme supports these settings, then you’ll be able to find them on the post edit screen. The options available may change depending on the theme you are using.

For instance, the Astra theme offers customization options when editing a single post. Using these options, you can change sidebars, hide headers, title, menus, and more.

On the other hand, many of the top WordPress themes come with ready-to-use templates that you can use.

If your theme includes single post templates, then you will find them under the ‘Template’ or ‘Post Attributes’ panel while editing a post.

These templates are complete layouts that you can use with no configuration required.

Manually Creating Custom Single Post Templates With Code

This method is a bit advanced as it requires you to edit theme files, copy and paste code, and optionally add custom CSS. If you haven’t done this before, then check out our tutorial on how to copy and paste code in WordPress.

First, you need to open a plain text editor on your computer like Notepad and paste the following code inside it:

<?php
/*
 * Template Name: Featured Article
 * Template Post Type: post, page, product
 */
  
 get_header();  ?>

This code defines a new template called ‘Featured Article’ and makes it available for post, page, and product post types.

You should save this file as wpb-single-post.php on your desktop. Next, you need to add the template to your WordPress site. To do that, you need to use an FTP client to upload the file to your current theme folder.

Now you can log in to your WordPress admin area and create or edit a post. Scroll down a little on the post edit screen, and you will notice a new ‘Template’ panel or ‘Post Attributes’ meta box with an option to select the template.

You will see your ‘Featured Article’ custom template listed there.

Right now your template is essentially empty so selecting it will simply display a white screen.

Let’s fix this.

The easiest way to do that is by copying the code from your theme’s single.php file and using it as a starting point. You’ll have to open the single.php file and then copy everything after the get_header() line.

Next, you need to paste this code at the end of your wpb-single-post.php file. Now you can save this file and upload it back to your server.

However, this will look exactly the same as your current single post template. You can now start making changes to your custom single post template.

You can add your own custom CSS classes, remove sidebars, create a full width template, or anything you want.

Creating Custom Single Post Templates by Category

Would you like to use a custom single post template based on categories? For example, you can give posts in the travel category a different layout to posts in the photography category.

You can do that using either the SeedProd Theme Builder or code.

Creating Custom Single Post Templates by Category Using SeedProd

Earlier we covered how to customize the SeedProd Theme Builder’s default single post template. But it doesn’t stop there. With SeedProd you can add as many custom post templates as you like, such as a different layout for every post category.

To add a new single post template, just click the ‘Duplicate’ link under the original post template. A new template called ‘Single Post – Copy’ will be created and added to the top of the theme templates page.

You can customize the new template in the same way you customized the default Single Post template earlier. Simply click the template’s ‘Edit Design’ link and make any changes you like using SeedProd’s visual editor.

When you’ve finished customizing the template, you will need to add some conditions so that SeedProd will know which posts should use this template. In this case, we want it displayed when viewing posts within a single category.

You can do that by clicking the template’s ‘Edit Conditions’ link and a new window will pop up.

Here you can give the template a name and priority. The default Single Post template has a priority of 0, so make sure you give this template a higher priority so it will be displayed on matching categories.

Under ‘Conditions’, select ‘Has Category’ from the second drop down menu, then type the name of the category in the last field. For example, if you only want posts from the photography category to use this layout, then type ‘photography’.

When you’re finished, click the ‘Save’ button and now this template will be used for all posts in the matching category.

This is the easiest way to create multiple custom post templates in WordPress. It doesn’t require any knowledge of code and won’t accidentally mess up any theme files.

Creating Custom Single Post Templates by Category Using Code

This is another method for those who are comfortable adding code to their theme files.

First, you need to add this code to your theme’s functions.php file or a code snippets plugin.

/*
* Define a constant path to our single template folder
*/
define(SINGLE_PATH, TEMPLATEPATH . '/single');
 
/**
* Filter the single_template with our custom function
*/
add_filter('single_template', 'my_single_template');
 
/**
* Single template function which will choose our template
*/
function my_single_template($single) {
global $wp_query, $post;
 
/**
* Checks for single template by category
* Check by category slug and ID
*/
foreach((array)get_the_category() as $cat) :
 
if(file_exists(SINGLE_PATH . '/single-cat-' . $cat->slug . '.php'))
return SINGLE_PATH . '/single-cat-' . $cat->slug . '.php';
 
elseif(file_exists(SINGLE_PATH . '/single-cat-' . $cat->term_id . '.php'))
return SINGLE_PATH . '/single-cat-' . $cat->term_id . '.php';
 
endforeach;
}

This code first checks to see if WordPress is requesting a single post. If it is, then it tells WordPress to look for the template in the /single/ folder of your WordPress theme.

Now you need to add template files defined by this code.

Connect to your WordPress hosting using an FTP client or File Manager in cPanel and go to /wp-content/themes/your-theme-folder/.

Inside your current theme folder, you need to create a new folder called ‘single’. Next, you need to open this folder and create a new file inside it. Go ahead and name this file single-cat-{category-slug}. Replace {category-slug} with your actual category slug.

For example, if you have a category called ‘News’, then you will create single-cat-news.php file. If you have a category called ‘Travel Tips’, then create a template single-cat-travel-tips.php, and so on.

Now, these template files will be totally empty. As a starting point, you can copy the contents of your single.php file from your theme folder and paste them inside each of these templates. After that, you’ll need to edit these templates to make your desired changes.

Once you’re done, you can go to your website and view a post. It will use the template that you have created for the category where this post is filed.

Now let’s suppose you have a post filed in two categories News and Travel Tips. WordPress will automatically show the template for ‘News’ because it appears first in alphabetical order.

On the other hand, if you filed a post in a category and didn’t create a template for that category, then WordPress will fall back to the default single.php template of your theme.

Creating Custom Single Post Templates for Specific Authors

Let’s suppose you want posts written by a specific author to look different on your website. You can do that using code by following the same technique we showed for categories.

First, you need to add this code to your theme’s functions.php file or a

code snippets plugin.

/**
* Define a constant path to our single template folder
*/
define(SINGLE_PATH, TEMPLATEPATH . '/single');
 
/**
* Filter the single_template with our custom function
*/
add_filter('single_template', 'my_single_author_template');
 
/**
* Single template function which will choose our template
*/
function my_single_author_template($single) {
global $wp_query, $post;
 
/**
* Checks for single template by author
* Check by user nicename and ID
*/
$curauth = get_userdata($wp_query->post->post_author);
 
if(file_exists(SINGLE_PATH . '/single-author-' . $curauth->user_nicename . '.php'))
return SINGLE_PATH . '/single-author-' . $curauth->user_nicename . '.php';
 
elseif(file_exists(SINGLE_PATH . '/single-author-' . $curauth->ID . '.php'))
return SINGLE_PATH . '/single-author-' . $curauth->ID . '.php';
 
}

Next, you should connect to your website using FTP or cPanel file manager in cPanel and then go to /wp-content/themes/your-theme-folder/. If you haven’t already created a folder called /single/ inside it, then go ahead and create it now.

Inside this folder, you need to create a template using the author’s username in the template name. For example, single-author-johnsmith.php.

This template will be empty, so you can copy and paste the contents of your theme’s single.php template and use it as a starting point.

You can now visit your website to view a post created by a specific author. It will use the template you created.

We hope this article helped you learn how to create custom single post templates in WordPress. You may also want to learn how to track website visitors to your WordPress site, or see our list of must have WordPress plugins to grow your site.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Create Custom Single Post Templates in WordPress first appeared on WPBeginner.

September 01, 2022 at 02:45PM