30+ Best WordPress Business Themes (2020)

Are you looking for the best WordPress business themes?

While there are many free and premium WordPress themes available on the internet, not all of them are suitable for your business website.

In this article, we will share some of the best WordPress business themes that you can use.

Creating a Business Website with WordPress

WordPress is the most popular website builder in the market. This is why many big brands use WordPress for their sites.

You will find 2 types of WordPress websites on the internet. WordPress.com, which is a hosted solution, and WordPress.org, which is a self-hosted platform. Check out our complete article on WordPress.com vs WordPress.org for more details.

For a business website, you need to use self-hosted WordPress.org because it is highly flexible and comes with full WordPress features.

But first, you will need a domain name and a WordPress hosting account. A domain name is your website URL (like wpbeginner.com), and WordPress hosting is the storage space for your web files.

We recommend using Bluehost. They are one of the most popular web hosting companies in the world and an official WordPress hosting partner.

After purchasing the hosting, you can follow our guide on how to make a small business website for step by step setup.

Next, you can install a WordPress business theme. If you need help, follow our article on how to install a WordPress theme for more details.

Let’s take a look at our handpicked list of the best WordPress business themes that you can use on your website.

1. Astra

Astra is a popular WordPress business theme. It comes with dozens of starter sites for different business niches that you can import with 1-click to quickly get started.

The theme integrates with popular WordPress drag and drop builders for customization. You can also use the live WordPress customizer to make changes to your site.

2. Divi

Divi is a powerful WordPress theme and a popular page builder plugin. It ships with dozens of ready-made templates for any kind of business website.

You can import a website layout and customize it to replace content, change colors, and more. It is easy to manage even for beginners without having any knowledge of code.

3. OceanWP

OceanWP is a modern WordPress business theme. It offers a 1-click demo content importer addon and dozens of built-in templates to launch your business website quickly.

It fully supports eCommerce features, so you can start an online store and sell your products and services professionally.

4. Ultra

Ultra is a flexible WordPress theme for businesses and large enterprises. It comes with dozens of ready-to-use templates for all types of businesses.

Apart from that, it comes with several custom widgets, multiple content types, sidebars, page templates, navigation menus, and more. It is highly customizable using your favorite page builder.

5. Hestia Pro

Hestia Pro is a one-page WordPress business theme. It has a stylish and modern layout with a full-width header and a custom background.

The theme offers content widgets for the header and footer of the website. It also integrates with Elementor and other page builders for customization.

6. Koehn

Koehn is a beautiful WordPress theme for business organizations. It comes with a drag and drop homepage with built-in content widgets.

The homepage also includes a powerful fullscreen image slider. Moreover, it ships with custom widgets for content discovery and social media like Instagram, Flickr, Twitter, etc.

7. Atmosphere Pro

Atmosphere Pro is a WordPress business theme built on top of the Genesis framework. It comes with beautiful fullscreen header image and a call-to-action button.

It has a spacious full-width layout on the homepage and landing pages. It is WooCommerce ready, and optimized for speed and performance.

StudioPress is now part of WP Engine, the most popular managed WordPress hosting company. You can get this theme and all 35+ other StudioPress themes when you sign up for WP Engine hosting to build your website.

Bonus: WPBeginner users also get an additional 20% OFF. Get started with WP Engine today!

8. Narcos

Narcos is a gorgeous WordPress business theme with tons of options. It features a beautiful large header image, parallax scrolling, and a fully widgetized homepage.

It comes with built-in sections to create a portfolio, display testimonials, and add staff profiles. It has 6 homepage layouts, each with flexible customization options.

9. Digital Pro

Digital Pro is a modern WordPress theme for digital media companies and businesses. The homepage features multiple widgetized areas, a header image, a call-to-action button, and custom widgets.

It has multiple layout choices, color schemes, and a fully customizable header area with a custom logo. It comes with a theme options panel for advanced settings.

10. Struct

Struct is a WordPress business theme for digital agencies, startups, and technology businesses. It comes with a widgetized homepage that lets you drag and drop content to build your website easily.

It has homepage sections for services, projects, teams, faq, guides, clients, and testimonials. It also offers unlimited color choices, multiple page templates, and easy social media integration.

11. Montblanc

Montblanc is a beautiful multipurpose theme suitable for business websites. It features a large fullscreen slider on the homepage with a transparent navigation menu and logo at the top.

It comes with 5 homepage layouts, 4 creative header styles, multiple portfolio layouts, and more. It has a built-in drag and drop builder plugin to design custom landing pages easily.

12. Executive Pro

Executive Pro is a WordPress business theme with a corporate look. It has a featured content slider on the homepage to highlight your important content.

It also comes with multiple page layouts and color schemes, a call-to-action banner, and a custom email newsletter widget. You can use the WordPress customizer with a live preview for theme settings.

13. Moesia Pro

Moesia Pro is a modern WordPress business theme. It has a fullscreen image slider and multiple homepage sections to showcase your work, clients, etc.

It comes with a drag and drop page builder with different content blocks. You can add and arrange the blocks to build your own homepage layout easily.

14. Business Times

Business Times is a free multipurpose WordPress theme for business websites. It features a beautiful image slider, CSS animations, featured content area, and custom widgets.

It also supports WooCommerce out of the box. The theme is easy to set up with the help of a live WordPress theme customizer.

15. Venture

Venture is a premium WordPress business theme. It ships with a dynamic page builder that lets you drag and drop items to create your homepage.

The theme features include a content slider, portfolio, testimonials, sub-pages widget, and more. It has multiple spaces to add your contact details making it easier for users to connect with you.

16. Neve

Neve is a classic WordPress theme for business websites. It offers dozens of ready-made sites that you can import in 1-click to launch your website quickly.

For every business niche, Neve has a fully functional template with landing pages. You can replace the content and put your website on the internet right away without editing any code.

17. Guten Theme

Guten Theme is an elegant WordPress business theme. It comes with tons of customization options for your header, footer, and complete website.

Other than that, it includes 10 header layouts, 4 footer layouts, 5 blog layouts, and dozens of page layouts. It offers advanced settings in the WordPress customizer for easy customization.

18. StartUp

StartUp is a multipurpose WordPress business theme designed specifically for startups, digital agencies, and corporate businesses. It offers custom widgets for the homepage and landing pages.

It has custom theme settings for each feature in the live customizer. The theme is highly compatible with popular WordPress plugins.

19. Screenr

Screenr is a free WordPress theme for business websites. It comes with a beautiful fullscreen header image on the homepage followed by a widgetized area.

It comes with custom widgets, page templates, parallax background effects, and more. It can also be used as a one-page WordPress theme.

20. Infinity Pro

Infinity Pro is a beautifully designed WordPress theme for business websites. It is built on top of the Genesis theme framework that makes it powerful and robust.

Other features include 13 widget-ready areas, a fully widgetized homepage, custom headers, custom logo, and multiple page templates.

21. Presence

Presence is an excellent WordPress theme for businesses. It is highly customizable and comes with ready to use demos for all kind of business websites.

It has built-in sections for portfolio, about, team members, and client testimonials on the homepage. It also includes multiple custom widgets, unlimited page layouts, and 6 color schemes.

22. Amaryllis

If you are looking for a stylish WordPress business theme with WooCommerce support, then check out Amaryllis. It comes with crisp typography, elegant header image, and a gorgeous display for your products.

It has a widgetized homepage layout where you just need to drag and drop content widgets to set up your website. It also lets you choose how to display items in your online store.

23. Corporate Plus

Corporate Plus is a free WordPress theme for business websites. It comes with premium-like features, including an image slider, about section, services, and more.

It also includes parallax background support, blog section, and a contact page. The Corporate Plus theme is fully widgetized which makes it easy to set up.

24. Roxima

Roxima is a beautiful WordPress business theme with a professional design. It comes with multiple layout choices, templates, and custom widgets.

The theme features unlimited design combinations for background, images, animations, and modules. It also offers flexible content widgets for the homepage and landing pages.

25. HotelEngine Classy

HotelEngine Classy is a powerful and highly customizable WordPress theme for hotels, resorts, and hospitality businesses. The front page features a beautiful fullscreen slider with a booking form at the bottom of the screen.

It comes with ready-made templates for rooms, services, location, and photo gallery. It also includes a testimonials section, custom logo, multiple color schemes, and an easy-to-use theme options panel.

26. Vantage

Vantage is a flexible free WordPress business theme that can be easily used to build any kind of website. It supports Site Origin page builder plugin, which lets you create your page layouts using drag and drop facility.

Inside, you will find a content slider, social media icons, color choices, custom widgets, and more.

27. Angle

Angle is a WordPress business theme with a professional look. It comes with a drag and drop builder, portfolio section, sliders, visual theme customizer, and multiple layout choices.

It is optimized for speed and performance. The minimal layout makes it a perfect choice for any kind of business website.

28. Prestige

Prestige is an elegantly designed WordPress theme for hotels, motels, hospitality, and travel-related businesses. It lets you build your homepage layout using custom widgets in the live customizer easily.

It comes with social media integration, custom widgets, sliders, and custom backgrounds. It also offers multiple page templates for different sections of your website.

29. Advent

Advent is a modern WordPress business theme designed for to create a landing page for apps. It comes with a widgetized homepage builder where you can add features, overview, about us, and reviews section.

It features a beautiful homepage header image, on-scroll animations, parallax backgrounds, and tons of important features that would make your business landing page stand out.

30. Sydney Pro

Sydney Pro is a modern WordPress business theme. It comes with a fully customizable header and a companion plugin to add an image slider on the homepage.

The theme includes custom page templates, video header, contact form, and more. It integrates with WooCommerce to start an online store easily.

31. Enterprise Pro

Enterprise Pro is a WordPress minimalist theme for businesses, startups, and marketing agencies. It offers a white background that makes your content highly accessible to users.

It includes 6 layout options, custom page templates, 2 homepage widget areas, and more. The theme is translation ready to create a multilingual website easily.

That’s all for now.

We hope this article helped you find a beautiful WordPress theme for your business. You may also want to see our list of must have WordPress plugins for business websites.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 30+ Best WordPress Business Themes (2020) appeared first on WPBeginner.

May 08, 2020 at 04:00PM

How to Set Up Google Analytics Goals for Your WordPress Site

Do you want to track key metrics like email signups or sales for your site? Just looking at your website traffic overview report doesn’t give you the full picture.

If you want your site to be successful, then you need detailed metrics like which pages are getting you the most signups, which traffic source is producing the best results, and more.

This is where goal based reports come in. In this article, we’ll show you how to set up Google Analytics goals for your WordPress site.

What Are Goals in Google Analytics?

Goals are user interactions that you can track using Google Analytics.

You can set up goals to measure conversions, track sales, track email sign up forms, and more. All of this can help you with making more money online and increase your website conversions.

Why You Need to Create Good Goals in Google Analytics

With goals, you can find out all sorts of details about your site. For instance:

• If you sell digital products, you could use goals to find out which sources are driving the most sales.
• If you run an eCommerce store, you could use goals to see where customers are most likely to abandon the checkout process.
• If you’re a personal trainer with a fitness blog, you could use goals to see which posts encourage prospects to fill out your contact form.

Creating the right goals for your site is important. If you have an online store, there’s not much point setting a goal to track how many people visit your About page. Instead your goal should be how many customers buy from you.

Let’s look at how to set up goals in Google Analytics. Here’s what we’re going to cover. Use the quick links to jump straight to that part of the tutorial:

• Setting Up Google Analytics with MonsterInsights
• Tracking eCommerce Goals in Google Analytics
• Tracking Form Submission Goals in Google Analytics
• Setting Up Goals Manually in Google Analytics

Setting Up MonsterInsights With Google Analytics

We recommend using Google Analytics with MonsterInsights. It can automatically set up goals for you and save you a lot of work.

First, you’ll need to install and activate the MonsterInsights plugin. If you’re not sure how, check out our guide on how to install a WordPress plugin.

Note: You’ll need the Pro version of the plugin or higher in order to use the eCommerce report and the form conversions report.

After activating MonsterInsights, go to Insights » Settings in your WordPress dashboard. Here, you can enter your license key and connect MonsterInsights to Google Analytics.

For more help, check out our instructions on how to install Google Analytics on your site using MonsterInsights.

Tracking eCommerce Goals in Google Analytics

Do you want to find out how many visitors are converting into paying customers?

MonsterInsights lets you easily track data from a WooCommerce store. You can also use it with MemberPress, LifterLMS, or Easy Digital Downloads.

You’ll need to set things up in Google Analytics before you can view the eCommerce report in MonsterInsights.

Setting Up Google Analytics for eCommerce Tracking

First, login to your Google Analytics account.

If you’re using it on multiple websites, make sure the correct site is selected. Just click on the box to change to a different website if needed.

Next, click Admin in the bottom left corner.

Then, in the View column, click the ‘Ecommerce Settings’ link:

Switch on the ‘Enable Ecommerce’ option. You’ll then see the ‘Enable Enhanced Ecommerce Reporting’ toggle. Switch this on too.

Click the Save button at the bottom of the screen.

That’s it! You can now move on to set up your eCommerce tracking in MonsterInsights.

Setting Up MonsterInsights for eCommerce Tracking

In your WordPress dashboard, go to Insights » Addons in your dashboard.

Then, click Install beneath MonsterInsights’ eCommerce addon. It will automatically install and activate.

Now, go to the eCommerce tab in Insights » Settings. Switch on the ‘Use Enhanced eCommerce’ setting.

That’s all you need to do. Yes, really! MonsterInsights handles everything else for you.

Head to Insights » Reports and click on the ‘eCommerce’ tab to view your report. Once you’ve had some sales, it’ll look something like this:

You can see all sorts of other insights, like your top conversion sources, the total of products added to carts, and the total removed from carts.

You can even see how many days it typically takes people to make a purchase, and how often people visit before making a purchase.

To find out more details for any report, click the View button beneath it. You’ll be taken to the full report in Google Analytics.

Tracking Form Submission Goals in Google Analytics

Another great way to use Google Analytics and MonsterInsights is to track form conversions.

You can do this for any type of form. Here are just a few examples:

• Non-fiction author: A form where people sign up for your email newsletter to hear about your upcoming books.
• Realtor: A contact form where prospective clients fill in their details so you can call them back and arrange viewings.
• Personal trainer: A booking form that customers use to book and pay for their personal training session.
• Restaurant: A form that customers use for ordering food delivery.

MonsterInsights works with all WordPress contact form plugins and helps you track form submissions.

To start tracking form conversions in MonsterInsights, go to Insights » Addons and find the Forms addon. Click the Install button beneath it to install and activate it.

This addon lets you track form submissions as ‘Events’ in Google Analytics. You don’t have to set up anything extra.

Once you’ve installed and activated the addon, you’re done! Just go to Insights » Reports and click on the ‘Forms’ tab to see your report.

After you’ve had some form submissions, it’ll look something like this:

If you want to track form submissions in a different way, you can do this manually in Google Analytics.

Setting Up Goals Manually in Google Analytics

If you don’t want to use MonsterInsights, or if you want to track a different type of goal, then you can do this manually in Google Analytics.

Login to your Google Analytics account and click the ‘Admin’ tab on the bottom left. Then, in the View column, click on Goals.

Next, click the ‘+ New Goal’ button to start creating a new goal:

You might see a Template section here if you’ve selected an industry category for your website. Skip this and click on the Custom radio button beneath. Then click Continue.

There are 4 types of goal you can create:

• Destination: this tracks whether a visitor went to a specific page, like a thank you page after filling in a form.
• Duration: this tracks how long a visitor spent on your website.
• Pages/Screens per session: this tracks how many pages someone looks at on your site.
• Event: this can track all sorts of things, like button clicks, video plays, and downloads. It requires a bit more setup than the other options.

In many cases, Destination or Event goals will work best for tracking your key metrics.

We’re going to create a Destination goal for this example. Give your goal a name, set the Type to Destination, and then click to continue.

Enter the destination for your goal. This will normally be a specific page.

Tip: Only enter the part of the URL that comes after your website’s domain name.

For instance, if your page is:
https://www.examplewebsite.com/thank-you-for-booking/

Then you should enter:
/thank-you-for-booking/

You can add a value for the conversion if you want. This makes sense if people are completing a payment form, or if you know how much each lead is worth to you on average.

If you want to track a funnel, such as a customer moving through a checkout process, then you can also do this as part of the destination goal. This can help you pinpoint areas you might want to improve.

You can click the ‘Verify this Goal’ link to see what conversion rate the goal would have based on your data from the previous 7 days. If you get 0% and you know that you’ve had some form submissions, check the destination URL you’ve entered.

Once you’re happy with your goal, click the Save button. You should then see your goal listed in a table. You can edit it, switch it off and on, or create more goals here.

Note: You can’t delete goals once you’ve created them. Simply switch them off if you no longer want to use them.

You can view your goal data in Google Analytics by going to Conversions » Goals then clicking on Overview.

In the left-hand menu, you can dig further into your goals. For instance, Reverse Goal Path shows you what content visitors viewed before reaching the goal. Goal Flow can be used to examine all sorts of things, like the source that the visitors came from:

The other types of goals work in a similar way, though Events goals are a bit trickier to set up. Take a look at MonsterInsights’ useful post on 4 types of goals in Google Analytics for help with these.

Final Thoughts

If you want a simple way to set up and view your eCommerce and form submission statistics, then MonsterInsights is definitely the way to go. Setting up manual goals in Google Analytics might work for you if you’re confident using the GoogleAnalytics interface.

What matters is that you create and track meaningful goals for your site. That way, you can boost signups, increase sales, and make more money or more impact.

We hope this article helped you learn how to set up Google Analytics goals for your WordPress site. You may also want to see our guide on how to increase your website traffic and our pick for the best email marketing services.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Set Up Google Analytics Goals for Your WordPress Site appeared first on WPBeginner.

May 07, 2020 at 05:42PM