Semrush vs Ahrefs vs Moz – Which One is Better? (Pros and Cons)

Are you comparing Semrush vs Ahrefs vs Moz?

Semrush, Ahrefs, and Moz are the top three SEO tools on the market. They allow you to do keyword research, competition analysis, track SEO rankings, monitor backlinks, and more.

In this guide, we’ll compare the pros and cons of Semrush vs Ahrefs vs Moz to find out which one is better.

Why Use an SEO Tool for Your Online Business?

An SEO tool helps you improve your website’s performance on search engines. Choosing the right SEO tool helps you get more traffic from search engines and grow your business.

Following are just a few things that you can do with Semrush, Ahrefs, or Moz.

Track Your Search Engine Rankings

All three platforms allow you to easily track your search engine rankings. You can simply add your website URL to see how your site is doing in search. You can also manually track keywords and monitor your search rankings.

Optimize Your Content for Higher Rankings

All three SEO software tools help you optimize content for higher rankings. They include site and content audit tools that provide easily actionable tips to improve your SEO.

Track Competitors

You can also spy on your competitors just as easily as you would monitor your own website. You can see who is linking to your competitors, what keywords they are ranking for and then beat them on all those keywords.

Find Keyword Ideas

Struggling with keyword ideas to get more traffic? All top SEO software tools help you find keyword ideas with higher search volumes that you can easily rank for.

Track Backlinks

These SEO software help you track backlinks to any URL on your website or your domain name. You can see who links to your website and improve your link-building strategy with real insights.

These are just the top advantages of using an SEO software tool for your website.

Depending on which platform you choose you would also get many other features such as keyword ideas for paid advertising (PPC), Social Media analysis, local SEO, content marketing tools, keyword research, on-page SEO, and more.

That being said, now let’s take a look at each one of these top three SEO platforms and how they stack up in terms of features, ease of use, and pricing.

1. Semrush

Semrush is one of the best SEO tools on the market. It was founded in 2008 as a Firefox SEO extension called SEO Digger, which was later renamed SeoQuake, and then became Semrush.

Semrush offers an incredibly powerful all-in-one platform to manage your search and content marketing strategy under one roof.

Let’s take a look at some of the Semrush features.

Semrush Features:

• Keyword research tool – Find keyword ideas and track your performance on any keywords.
• Competition research – Spy on your competitors, see their organic and paid keywords, and top content. Not sure about who your competitors are? Simply enter your own domain name to find out your competitors.
• Local SEO monitoring – Manage your listing, perform a site audit, track search position, and more.
• Comprehensive advertising monitoring – PPC keyword tool, domain monitoring, advertising research tool, and more.
• Social Media – Directly post ads to social media platforms, track social media postings, and research social media ads.
• Content analysis tool – Check your content for SEO performance with practical tips to improve it.
• Beautiful reports – You can generate and download beautiful reports for individual projects. You can also create custom reports for different domains, URLs, or Keywords.

When it comes to features, Semrush is the most comprehensive SEO software on the market.

Ease of Use:

Semrush offers a ton of data which could be overwhelming for a new user.

Luckily, it offers the most easy-to-use dashboard that just works. There is a search bar at the top where you can just add any domain, keyword, or URL to get started.

On the left, you get all the tools in a neatly organized layout. Each section comes with its own dashboard that works similarly to the main search tool. For instance here is the content marketing dashboard.

Semrush offers a robust help center with tons of how-to guides and tutorials to help you get started. They also a knowledge base and Semrush Academy where you get access to dozens of SEO courses.

Semrush Pricing: Starting from $99.5 / month

Our Rating: A+

Semrush offers the most comprehensive SEO software toolkit on the market. The data behind Semrush’s platform is massive which gives you access to incredible insights into search engine marketing.

Most importantly, we find Semrush to be the most beginner-friendly SEO tool. Once you enter a URL or keyword, it gives you all the information you need in an easy-to-understand format.

WPBeginner users can use our Semrush coupon to get a 30-day free trial.

2. Ahrefs

Ahrefs is another top SEO tool on the market with a comprehensive toolkit. Founded in 2010 as a site explorer tool, Ahrefs has grown into a full-fledged SEO platform for businesses, agencies, and SEO professionals.

It comes with all the features that you would get with any other SEO software in a simpler interface and tons of learning resources.

Ahrefs Features:

• Site Audit – Ahrefs comes with a powerful site audit tool that you can use to optimize your website
• Site Explorer – Spy on your competitors’ websites with Ahrefs site explorer tool. Unlock their top keywords and content and learn why they rank higher on those search terms.
• Keyword Explorer – Find out keyword ideas for your domain name and track your search performance on different keywords.
• Content Explorer – Find the most popular content for any keyword / topic. See exactly why they rank higher and replicate their strategy in your own content.
• Clicks data – Ahrefs provides click data for keywords which helps you understand not just search volume but an estimated click rate too.
• Keyword Tracker – Easily track SERPs for specific keywords. You can filter the tracking by geographic location, desktop and mobile.

Ahrefs provides all the tools you would want in your SEO toolkit. However, it lacks PPC advertising data for keyword research. It also lacks social media monitoring tools when compared with Semrush.

Ahrefs Ease of Use:

Ahrefs is very easy to use out of the box. They offer a simple dashboard with all the tools neatly tucked into different sections.

Navigating around each tool is quite easy and you can find on-screen help as you explore different areas. They also have an instant help icon on each page so you can get to the support team much quicker.

Ahrefs has an extensive library of articles, how-to guides, video tutorials and SEO resources. These come in handy if you are unfamiliar with a specific tool and want to learn how to make the most out of it.

Ahrefs Pricing: Starting from $99 per month.

Our Rating: A

Ahrefs offers a complete toolkit to manage SEO for your website and online business. It is easy to use and offers more proactive help across the platform than other tools. It does lack social media monitoring and PPC campaign features offered by Semrush, which may be a deal-breaker for some users who want to track those inside their SEO platform.

3. Moz

Moz is another popular contender for the best SEO software toolkit on the market. Founded in 2004 as an online community called SEOmoz which later became a consultancy agency and then an SEO toolkit.

They offer a professional toolkit for small businesses, SEO professionals, and agencies.

Let’s take a look at some of the features of Moz and see how they stack up against the competition.

Moz Features:

• Keyword research tool – Moz offers an easy-to-use keyword research tool. Simply enter a domain name to get the top-ranking keywords.
• Site audit tool – Perform a complete site audit to see how your website is doing in search. The tool shows you errors, crawl issues, and makes actionable recommendations
• On-page SEO – Get content optimization tips for keywords and URLs, find similar topics, and follow a step by step guide to improve existing content
• Backlink research – Moz comes with a link tracker tool that allows you to monitor your website’s backlink.
• Generate reports – You can download the automatic reports or create your own custom reports. Moz also provides templates to easy generate reports for domains, URLs, and keywords.

Moz offers all the basics that you will need to manage your website’s SEO. However, it lacks many features included in the other two platforms.

Ease of Use:

Moz offers a similar dashboard to the other two SEO tools mentioned above. Upon login, you get a quick overview of your projects with charts and a summary.

Different SEO tools are organized in a sidebar column. Each section comes with an easy interface that makes it easy to understand and follow along.

The platform also has an extensive help section with detailed how-to guides, tutorials, and articles.

Pricing: Starting from $99 per month

Our Rating: B+

Moz offers a robust platform to manage your website SEO. However, it lacks many of the features available in the other contenders on the list. For instance, advertising tracking, social media monitoring, content optimization tool, and more.

Bonus Tool: All in One SEO

All in One SEO for WordPress is the best WordPress SEO plugin on the market. It is the perfect companion for the top 3 SEO software mentioned above.

It helps you easily optimize your WordPress website for SEO. It is beginner-friendly and works out of the box for users who don’t have any technical SEO skills.

All in One SEO Features:

• TruSEO On-Page Analysis – All in One SEO gives you an on-page SEO score as you create content on your website with easy tips to improve SEO before publishing it.
• Rich Snippets – Comes with complete Schema markup support that allows your website to appear in rich results.
• XML Sitemaps – Advanced XML sitemaps for your WordPress site that you can easily configure
• Local SEO – Comes with Local SEO support to improve your site’s performance in local searches.
• Ecommerce SEO – All in One SEO works out of the box for eCommerce websites.
• SEO Audit – Perform a site-wide SEO audit with an actionable checklist

For more details, see our complete guide on how to setup All in One SEO for WordPress.

Ease of Use:

All in One SEO is incredibly easy to use. It comes with a setup wizard that walks you through the basic setup regardless of skill level and SEO expertise.

It integrates with your WordPress website. This allows you to make SEO an integral part of your routine and prepare your content for SEO as you work on your site.

It gets out of your way and allows you to focus on creating content. At the same time, advanced users can configure settings and use a more hands-on approach to tweak SEO settings for different parts of their site.

Pricing: Starting $49.50 per year (free version available)

Our Rating: A+

We recommend using All in One SEO for WordPress on all websites. It helps you easily manage on-site SEO and works really well with any of the top 3 SEO software mentioned above.

Semrush vs Ahrefs vs Moz – Which One is Better?

We found Semrush to be the best SEO software tool on the market. It outperforms the competition in terms of features, ease of use, and value for money.

For site owners, we recommend using Semrush with All in One SEO. This gives you incredible tools to manage both on-site and off-site SEO.

Our second choice would be Ahrefs. While it is missing a few features offered by Semrush, it is still a great SEO toolkit.

We hope this article helped you compare the pros and cons of Semrush vs Ahrefs vs Moz. You may also want to check our complete WordPress SEO handbook or follow our guide on how to track conversions on your website.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post Semrush vs Ahrefs vs Moz – Which One is Better? (Pros and Cons) appeared first on WPBeginner.

August 04, 2021 at 04:40PM

How to Add Simple and Elegant Footnotes in Your WordPress Blog Posts

Are you looking for an easy way to add footnotes to your articles?

Footnotes are additional pieces of information that you’ll see at the bottom of a page. It’s a common way to add citations, provide sources, and add clarity to your content.

In this article, we’ll show you how to add simple and elegant footnotes to your WordPress blog posts.

Why Add Footnotes to Your Blog Posts?

Footnotes are a great way to provide references for your content at the bottom of an article. It helps build trust with your readers by showing them the source of your information.

You can also use footnotes to add comments, highlight important facts, and provide additional information on your content.

Footnotes can make your site look more professional and trustworthy. For instance, if you publish research papers or covers historical events, then your readers may be looking for footnotes with citations.

That being said, let’s look at how you can add footnotes to your WordPress website.

Add Footnotes in WordPress Using a Plugin

The easiest way to add footnotes to your content is by using a WordPress plugin. A plugin provides more flexibility and control over the styling of your footnotes, and you won’t have to edit code.

For this tutorial, we’ll be using the footnotes plugin for WordPress. While there are many other options, footnotes is easy to use, offers multiple options for customization, and is totally free.

First, you’ll need to install and activate the footnotes plugin for WordPress. For more details, you can refer to our guide on how to install a WordPress plugin.

Once the plugin is active, you can navigate to Settings » footnotes from your WordPress admin panel. You will now see different options to customize your footnotes.

For instance, you can select the start and end shortcodes for your footnotes from the dropdown menu. Using these shortcodes, you’ll be able to add footnotes to your content.

As long as you know what shortcode to use to add a footnote to your content, you can start using the plugin to add footnotes in your WordPress posts and pages. The rest of the settings are completely optional.

To add a footnote, go ahead and create a new post or edit an existing article. When you’re in the WordPress editor, simply add the shortcode you selected for the footnotes.

For example, if you choose double parenthesis as your shortcode, then insert it in the content where you want to add the footnote. Then you can enter the URL of your source, or whatever else you’d like to include in the footnote.

It would look something like this:

After that, you can preview your post to test if the footnote links are working properly. When you’re satisfied with the settings, go ahead and publish your WordPress blog post to see the footnotes in action.

Now, if you want to customize your footnotes and change their appearance, then the footnotes plugin offers multiple options.

You can start by going to the Settings » footnotes and click on the ‘General settings’ tab.

You’ll see settings for choosing a numbering style. The plugin lets you choose from plain numbers, Roman numerals, lower and upper case letters, and more.

After that, you can configure the scrolling behavior of the footnotes in the content. There are options to set up scroll duration and add a delay when a visitor clicks on a footnote.

The plugin will use ‘References’ as the default heading for your links in the footnote, but you can change the heading text and how it displays in the ‘References container’ section.

The plugin offers more settings, such as showing footnotes in excerpts, configuring the URL fragment ID settings, and enabling AMP compatibility mode. When you’re done with the changes, click the ‘Save Changes’ button.

Next, you can head over to the ‘Referrers and tooltips’ tab. Here you’ll see settings to change the backlink symbol that will appear in the footnote links.

You can select from different symbols offered by the plugin or add your own. Along with that, there are options to change the referrer settings and choose whether you want footnote numbers to appear in brackets.

Besides that, the plugin offers settings to enable tooltips, which is a text box that shows the link of your source when a user hovers over a footnote number. You can change the tooltip position, dimensions, timing, text, and use other options for customization.

In the the ‘Scope and priority’ tab, you can set the priority level which determines whether footnotes will run before other plugins.

In addition, you can add Custom CSS by going to the ‘Custom CSS’ tab. Don’t forget to click the ‘Save Changes’ button when you’re done making changes.

Manually Add Footnotes in WordPress using HTML

Aside from using a plugin, you can also add footnotes using HTML in your WordPress blog posts.

This method is more time-consuming, and your footnotes won’t work if you make any mistakes when entering the HTML code. For beginners and anyone who has never edited HTML before, we recommend that you use a plugin to add footnotes.

That said, HTML is a good option if you only need to add footnotes to a single post or page.

To start, you’ll first need to edit or add a new page or post. Next, head over to the content where you’d like to add the footnote.

In your WordPress block editor, you can add superscripts by clicking the three-dots menu in the paragraph block and then selecting the ‘Superscript’ option.

Next, you’ll need to click the three-dots menu again and select the ‘Edit as HTML’ option. For more details, you can check out our guide on how to edit HTML in WordPress.

Once that’s done, go ahead and enter the following HTML code to your superscript number:

<a href="#example_link">your superscript</a>

It should look something like this:

After that, you’ll need to add the following HTML code to your reference or citation link at the bottom of the post. This way, when a user clicks on the footnote number, they’re taken to the respective URL.

id="example_link"

Here’s what it would look like in the WordPress editor:

Now go ahead and preview your blog post to check if the footnotes are working correctly. After that, you can publish your blog post and see the footnotes in action.

We hope this article helped you learn how to add simple and elegant footnotes in your WordPress blog posts. You may also want to take a look at our guide on how to choose the best blogging platform, or see our expert comparison of the best free website hosting.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Add Simple and Elegant Footnotes in Your WordPress Blog Posts appeared first on WPBeginner.

August 03, 2021 at 04:00PM

How to Update Your PHP Version in WordPress (the RIGHT Way)

Do you want to update the PHP version of your WordPress site?

Using the latest PHP version for your WordPress website improves performance and website speed. However, sometimes your web hosting company may be using an older version of PHP.

In this article, we’ll show you how to easily update the PHP version of your WordPress website.

Why Update the PHP Version of Your WordPress Site

WordPress is developed using an open-source programming language called PHP. At the time of writing this article, WordPress requires at least PHP version 7.4 or greater. The current stable version available for PHP is 8.0.8.

Most WordPress hosting companies use PHP versions 7.4 or higher to meet the minimum WordPress requirements.

Each PHP version improves performance by more efficiently running processes and reducing memory usage. This impacts your WordPress site speed by making it faster and reducing the load on your server.

Normally, WordPress hosts automatically update PHP version in the background. These updates have no effect on most websites, and you may not notice any change at all.

Occasionally, a plugin on your WordPress website may misbehave due to incompatibility with a newer PHP version. In that case, some website owners may want to switch back to the older PHP version until a plugin update fixes that issue.

How to Check the PHP Version in WordPress?

WordPress makes it super easy to check the PHP version used by your hosting provider.

Simply login to the admin area of your WordPress website and go to the Tools » Site Health page and switch to the ‘Info’ tab.

Next, you need to scroll down a little and click to expand the ‘Server’ tab. This section shows server information including the PHP version used by your server.

As you can see, in the screenshot above our demo website is using PHP version 7.4.21.

Updating the PHP Version on Your WordPress Site

All top WordPress hosting companies allow you to easily change the PHP version used by your website. We’ll show you a few examples from top hosting providers.

Changing PHP Version in Bluehost

First, you need to login to your Bluehost hosting account dashboard and click on the Advanced tab in the left column.

This will bring you to the advanced tools page to manage your hosting account. From here you need to click on the MultiPHP Manager icon.

On the next page, you need to select your website and then select the PHP version that you want to use.

Click on the Apply button to save your changes.

Bluehost will now start using the PHP version you selected for your website.

Changing PHP Version in SiteGround

If you are using SiteGround hosting, then here is how you would update the PHP verison of your WordPress website.

First you need to login to your SiteGround account dashboard. After that, you need to switch to the ‘Websites’ page and then click on the Site Tools button next to your website.

Next, you need to go to DEVS » PHP Manager from the left column. From here you can choose to use SiteGround’s Ultrafast PHP or Standard PHP. You can also change the PHP version number by clicking on the Edit icon.

This will bring up a popup where you first need to select ‘Change PHP version manually’ under the ‘Set PHP Version’ option.

After that, you would be able to select your PHP version from a drop down menu. Don’t forget to click on the Confirm button to apply your changes.

Changing PHP Version in HostGator

First you need to login to your HostGator hosting account dashboard and then click on the Hosting section. From here you need to click on the cPanel link under your hosting account.

This will launch cPanel dashboard where you can manage advanced settings for your hosting account. You need to scroll down to the Software section and click on the MultiPHP Manager icon.

Next, you need to select your domain name and then choose the PHP version. Don’t forget to click on the Apply button to save your settings.

Changing PHP Version in WP Engine

WP Engine is a managed WordPress hosting company which means they automatically upgrade the PHP version for you. However, you can also manually upgrade and downgrade the PHP version for your websites.

Simply login to your WP Engine dashboard and click on the PHP version next to your website.

This will bring up a popup where you can choose to downgrade or upgrade the PHP version for your WordPress website.

Don’t forget to click on the ‘Change PHP Version’ button to save your changes.

Changing PHP Version in Other WordPress Hosting Environments

Most WordPress hosting companies use similar hosting dashboards with some customizations. Usually, you will find the MultiPHP Manager icon in the cPanel dashboard.

If you cannot find it, then you can contact your WordPress hosting provider and ask them to change the PHP version of your website.

Things to Do After Updating PHP Version of Your Website

After updating the PHP version for your WordPress website, you may want to make sure that everything is working as expected.

We recommend visiting your website to see if there are any immediately noticeable issues.

After that, you can login to the WordPress area of your website. Make sure your website is using the latest version of WordPress and all your plugins and WordPress theme are updated. See our beginner’s guide on how to safely update WordPress.

Lastly, it is always recommended to make a complete backup of your WordPress website.

What to Do if a PHP Update Breaks Your WordPress Site?

There are very little chances of a PHP update breaking your WordPress site. However, with the abundance of free and paid plugins, there is a chance that a single line of poor code can result into an error.

The first thing you need to do is make sure that it is not a plugin or theme causing this error. To do that deactivate all your WordPress plugins and switch to a default WordPress theme.

If this does not solve your issue, then contact your web host’s support team. There is a good chance that the issue you are facing will already be in their notice, and they will be able to assist you.

If your web host is unable to help you out, then you can downgrade your PHP version using the methods described above.

We hope this article helped you learn how to update the PHP version of your WordPress site. You may also want to see our guide on how to create an email newsletter, or our comparison of the best live chat software for your website.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Update Your PHP Version in WordPress (the RIGHT Way) appeared first on WPBeginner.

August 02, 2021 at 03:30PM

19+ Free Google Tools Every WordPress Blogger Should Use

Are you looking for the best free Google tools to grow your WordPress blog?

Google offers a wide variety of free tools to help bloggers and website owners improve their SEO, get more traffic, be more productive, and more.

In this article, we highlight the best free Google tools that every WordPress blogger should use.

1. Google Analytics

Google Analytics is the most comprehensive analytics tool for WordPress blogs and websites.

It tells you how your visitors found your website, what devices they used, what pages they viewed, and how they interacted with your website.

This information helps you better understand your audience, so you can plan and execute an effective content strategy. You’ll be able to see what topics and pages convert the best and steadily improve your website over time.

The easiest way to add Google Analytics to WordPress is using MonsterInsights. It’s the best analytics solution for WordPress used by over 3 million websites.

It lets you view your Google Analytics stats directly in your WordPress dashboard.

For more details, see our beginner’s guide on how to install Google Analytics in WordPress.

2. Google Search Console

Google Search Console is a set of tools that helps website owners monitor and maintain their search engine presence and rankings.

It helps you see what keywords people use to find your site, notify you of site errors holding back your rankings, and much more.

Plus, you can submit an XML sitemap via Google Search Console to help search engines crawl your website better.

The easiest way to add Google Search Console to WordPress is by using the All in One SEO plugin. It’s the best SEO plugin for WordPress used by over 2 million websites.

For more details, see our guide on how to add your WordPress site to Google Search Console.

3. Google Programmable Search

The default WordPress search feature is quite limited and not very good at finding relevant content. As your website grows, you’ll want a way to help your visitors find what they’re looking for.

Google Programmable Search gives you an easy way to add custom search to your WordPress site.

You have complete control over the content it will search, and you can design the search feature to fully blend into your website.

For more advanced search with customization options, we recommend using a WordPress search plugin like SearchWP, but Google Programmable Search can be an affordable option to get started.

4. Google Tag Manager

Google Tag Manager allows you to easily add and manage code snippets, or “tags”, to your website. Tags are commonly used by analytics and marketing tools to add tracking or other features to your site.

Adding tags to your WordPress site usually requires custom code. These custom code snippets load an external script, and it’s hard to manage them all.

Google Tag Manager solves this problem by allowing you to manage all your external codes from one dashboard.

You only need to add one Google Tag Manager snippet to your site, and then you can manage the rest from a single dashboard.

For more details, see our guide on how to install and setup Google Tag Manager in WordPress.

5. PageSpeed Insights

Having a fast loading website is one of the most important parts of providing a good user experience and solid WordPress SEO.

Google PageSpeed Insights is a website performance monitoring tool. It tells you how your website is performing on both desktop and mobile devices.

The results are broken down into different sections, so you can see what’s holding your site back. There are also resources and best practices to help you fix any issues you might be having.

For more details on running a website speed test, see our guide on how to properly run a website speed test.

If you’ve found that your website has performance and speed issues, then there’s a lot you can do to improve this.

First, we recommend using high performance WordPress hosting, like Bluehost or SiteGround.

Next, you can use a WordPress caching plugin like WP Rocket. Caching plugins reduce the load on your server and speed up your WordPress site.

If you’re serious about boosting your site speed, then check out our ultimate guide to WordPress performance and speed.

6. Google Mobile-Friendly Test Tool

For many WordPress websites, a high volume of traffic can come from mobile devices. If your website isn’t optimized for mobile, then you’ll create a poor user experience, and you can lose out on search engine rankings.

The Google Mobile-Friendly Test tool will tell you how well your website is optimized for the mobile web. It will give you a detailed breakdown of any issues and what you can do to fix them.

The easiest way to ensure your website is optimized for the mobile web is by using a responsive WordPress theme. These themes will automatically adjust to your visitor’s screen size, so they’ll look perfect on mobile devices.

7. Google Ads Keyword Planner

The Google Ads Keyword Planner gives you insights into what people are searching for in Google search. It pulls data from the Google search results and paid advertisers.

Using this tool, you can generate a list of keywords related to your blog and see which keywords get the most searches per month. The data doesn’t provide exact numbers, but it does give general estimates.

This tool can also help you generate new ideas for your blog posts, plan your content strategy, and run your own pay per click (PPC) advertising campaigns using Google Ads.

If you’re looking for even more ways to do keyword research, then see our list of the best keyword research tools for SEO.

8. Think with Google Research

Think with Google Research is one of the best market research tools. This collection of tools will help you understand your market, spot new trends, and grow your website or online store.

The data and insights you can gain depending on which tools you use.

For example, the Market Insights tool can help you find new regional or global markets to expand into.

There’s another tool that shows retail categories that are growing in popularity, along with the related search terms. This tells you if the niche you’re in is growing in popularity.

For those who have a YouTube channel, or edit videos, you can use the audience finder tool to uncover new audiences on YouTube.

9. Google My Business

Google My Business is a tool that lets you add your local business information to Google, so it can display your business information in search results.

If you run a local business, or provide services to a local area, then Google My Business is something you cannot miss.

Displaying your business information in Google search results will boost your brand’s search visibility, and bring you new customers and potential leads.

You can combine this with the Local SEO features from AIOSEO to further enhance your local business listings in Google.

10. Google Optimize

Google Optimize is a tool that helps website owners optimize their websites by running A/B split tests. This lets you compare two different versions of a page to see which converts better.

For example, you can run a split test of two different sales pages to see which one leads to more customers.

By split testing, you can gradually optimize pages on your site to get the highest conversions possible.

You can create a split test simply with the drag and drop builder. Google will automatically show the variations to your visitors randomly and gather data.

For more details, see our guide on how to add Google Optimize to WordPress.

11. Google Adsense

Google Adsense lets bloggers and website owners easily monetize their websites with display ads. Adsense is one of the longest-running display advertising programs.

Once you’re approved for the program, you can add the display ads to your site and start making money.

To easily manage and display your ads, we recommend using a WordPress ad management plugin.

You can also combine revenue from Google Adsense with other income generating activities like affiliate marketing, and selling online courses.

For more details, see our guide on how to properly add Google AdSense to WordPress.

12. Google Docs, Sheets, Slides, Forms, Calendar, & Gmail

In terms of productivity tools to help you create better content, Google has you covered. You’ll find a wide range of tools for mobile and desktop, including Google Docs, Sheets, Forms, Calendar, Gmail, and more.

The main advantage of using Google’s productivity apps is the easy sharing features, with full privacy control, unlimited revisions, inline comments, and real time collaboration, all without needing to hit the save button.

Plus, there are all kinds of innovative ways to integrate these tools with WordPress. For example, you can connect WordPress forms to Google Sheets, integrate Google Calendar with WordPress, and more.

There’s also a premium version of these same tools called Google Workspace. This gives you the same functionality, plus a professional business email address, more cloud storage, support for two-factor authentication, and more.

13. Google Drive

Google Drive is a cloud storage tool you can use to store all of your Google Docs, Google Sheets files, and more. The free version shares 15GB of storage across your Drive, Gmail, and Google Photos accounts.

You can use the free cloud storage space to store any file you want and sync them across other devices with a Google account.

If you’re looking for a place to store your WordPress backups safely, then this can be an ideal option.

14. Google Maps

Google Maps gives you a great way to embed interactive maps into your WordPress website. Adding a map to your website can show your visitors where you’re physically located.

This is a must have feature for local businesses like restaurants and cafes.

If you’re a travel blogger, then you can also make use of Google Maps by creating and embedding an interactive map of all the places you’ve been.

15. Google Alerts

Google Alerts will instantly notify you any time your brand or name is mentioned on the web.

It only takes a few seconds to create a Google Alert for your brand name or keywords, so you’ll get email notifications when you’re mentioned online.

It’s an important tool to use for building a strong brand image. Plus, these alerts can help to notify you of backlink opportunities and potential business partnerships.

16. Google Trends

Google Trends gives you a bird’s eye view of what’s trending in the world of search. You can browse through the latest curated data, or search for keywords related to your niche.

This tool can be helpful in addition to other research tools like the Google Ads Keyword Planner. When you enter a keyword, you’ll be able to see if its popularity is trending up or down.

You can use these insights to decide on new niches to go into or new article topics to write about.

17. Google Fonts

Typography and font choice play a very important role in the design and usability of your website. Google Fonts is a great place to look for free fonts you can use on your website.

You can download and use these fonts directly from Google, or embed them into your website and serve them from Google’s servers.

For more details, see our guide on how to add custom fonts in WordPress.

18. Google Hangouts

Google Hangouts is a free conference call and video meeting tool from Google. It offers secure messaging, phone, and video conferencing for teams and businesses.

This is perfect for smaller teams who want to have quick conversations and easily share Google Docs during the call.

Users can join video meetings with a dial-in number or meeting link.

19. YouTube

YouTube is not just a video hosting service, it’s also the second most popular search engine on the web. Millions of users are looking for video content on YouTube all the time.

Adding videos to your blog content can help you get more engagement, but we recommend that you never upload videos to WordPress. Instead, we recommend to host them on YouTube.

We have our own WPBeginner YouTube channel where we host all the videos that we embed on our blog.

If you want to add your YouTube videos to WordPress, then see our guide on how to easily embed videos in WordPress.

Free Bonus Google Tools

There are many more Google tools that are free and can be immensely helpful with your WordPress blog. Some of them are:

• Google Photos
• Google Keep
• Google Translate
• Google News

Google is often launching new tools and services and many of them are available for free or at a very competitive price.

We hope this article helped you find some new free Google tools that every WordPress bloggers should use. You may also want to see our list of 40 useful tools to manage and grow your WordPress blog and our picks of the best push notification software to get more traffic.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 19+ Free Google Tools Every WordPress Blogger Should Use appeared first on WPBeginner.

July 30, 2021 at 04:00PM