How to Make a High Converting Sales Funnel in WordPress

Do you want to make a high converting sales funnel in WordPress?

A sales funnel is the path a user takes on your website to become a customer. Optimizing this path can lead to higher conversions and more sales.

In this article, we’ll show how to make a high converting sales funnel with practical examples. We’ll also explain how to track and optimize your existing sales funnels.

What is a Sales Funnel?

A sales funnel is the journey a person takes from the moment they find out about your business, all the way to becoming a loyal customer.

Marketers often talk about funnels in stages, from awareness of the problem they need to solve, all the way to taking action to make a purchase.

For online businesses, a sales funnel consists of the specific pages that a new users may visit on your site before they make a purchase.

That means that if you run an online business, an eCommerce store, or a business service, then you already have a sales funnel on your website.

Depending on how you set up your website, your sales funnel may have several steps that lead users to make a purchase. For example, a new visitor might land on a blog post, then view a product page, then go through your checkout flow.

You can optimize each of these steps to offer a better user experience, reduce distractions, and nudge users towards completing the purchase.

You can also track the performance of your sales funnel, run tests to see what works best, and then make data driven decisions to improve your sales funnel.

That being said, let’s take a look at how to easily create a high converting sales funnel in WordPress.

1. Creating a Sales Funnel Landing Page in WordPress

Usually the first step of every sales funnel is users arriving on your website, whether that’s via a product page, sales page, or other landing page.

WordPress allows you to easily create simple pages for your website. Your WordPress theme may also come with a customizable homepage.

However, these pages are not optimized for sales, and leave several holes in your sales funnel that allow potential customers to slip through.

This is where SeedProd comes in. It is the best WordPress page builder on the market and allows you to easily create landing pages, sales page, product pages, and more.

SeedProd comes with dozens of ready-made templates that are already optimized for higher conversions.

Plus, it has an intuitive drag and drop interface that you can use to customize your pages.

SeedProd also includes a WooCommerce integration that allows you to add eCommerce elements to any page.

For example, you can display featured products that you want to upsell, display product grids, add cart buttons, and more.

You can also create a custom WooCommerce cart experience with product upsells to boost sales.

SeedProd integrates with your existing email marketing services, so you can easily capture leads and convert them to paying customers later on.

It works with any WordPress theme and allows you to create any design from scratch, without relying on your theme design. You can even use it to create stand alone landing pages for custom domain aliases and drive more traffic and sales to your website.

2. Boost Conversions for Your Sales Funnel

Creating a conversion oriented landing page for your sales funnel helps you get more sales. However, you will still notice many customers not following the funnel path and abandoning the user journey.

This is where you’ll need OptinMonster. It is the world’s best conversion optimization software on the market and allows you to easily convert website visitors into paying customers.

OptinMonster comes with marketing tools like lightbox popups, countdown timers, slide-in popups, sticky header and footer banners, full-screen popups, spin to win popups, and more.

It comes with dozens of templates, and each of them is fully customizable using the OptinMonster campaign builder.

The drag and drop builder allows you to easily edit your campaigns without having to code.

OptinMonster comes with an incredibly powerful set of targeting rules. This allows you to personalize your marketing campaigns and show them only to targeted users at the right time in their user journey.

For instance, you can offer free shipping to users in particular regions, or show campaigns to users who already have specific products in their cart, and more.

OptinMonster integrates with all top email marketing platforms so you can capture leads who may not be interested in making a purchase right away.

You can also use it to redirect users to download lead magnets, receive exclusive coupons, or get personalized offers.

3. Create Lead Generation Forms in WordPress

More than 70% of people visiting your website will leave without making a purchase or following the user journey along your sales funnel.

Lead generation forms allow you to capture users’ contact information such as an email address or phone number. You can then persuade those customers to make a purchase when they’re ready to.

WPForms is the best WordPress form builder plugin on the market. It allows you to easily create lead generation forms for your sales funnel.

It is super easy to use with ready-made form templates for all sorts of forms.

It comes with a drag and drop form builder.

Using the builder, you can just point and click to edit a form field or add new fields to your form.

Plus, WPForms integrates with your email marketing platform and more than 3000+ apps through Zapier. This makes it easier for your sales and marketing team to manage those leads and make more sales.

You can add your forms to any post or page, sidebar widget, and even inside popups using a block or shortcode.

You can also create standalone form pages, conversational forms, surveys and quizzes, and more.

4. Upsell Products in WooCommerce

One of the most important steps in a sales funnel is to show additional offers to users on their path to make the purchase.

However, once a user has added products to their cart this is what they would typically see:

CartFlows is a WordPress sales funnel builder and optimization plugin that allows you to change that.

You can use it to create complete sales funnels or optimize your existing sales funnel with additional steps.

It comes with a One-click Upsells feature, which allows users to add products to their cart on their way to the checkout.

You can also optimize a users journey by adding one-click order bumps, pre-checkout offers, custom checkout form layouts, beautiful templates, and more.

Once a user has completed the purchase, this doesn’t mean it’s the end of their user journey. You can still redirect them to a custom thank you page with more special offers.

SeedProd comes with excellent templates that you can use for thank you pages. It also includes a WooCommerce product grid, shopping cart button, and many other elements to help customers continue shopping.

5. Track and Optimize Sales Funnel

After you have created and optimized your sales funnel in WordPress, next you would want to track its performance.

Most importantly, you need to know how users interact with your sales funnel and at what point they abandon your website before making a purchase.

MonsterInsights makes it super easy to monitor and track your sales funnel. It is the best Google Analytics plugin for WordPress and allows you to see where your users are coming from and what they do while visiting your site.

Upon installation, MonsterInsights allows you to track conversions across your WordPress website. See our guide on conversion tracking in WordPress for detailed instructions.

MonsterInsights also comes with an eCommerce addon. This helps you add Google’s Analytics enhanced eCommerce tracking and show you an easy to understand eCommerce tracking report.

You can also run A/B split tests with Google Optimize with MonsterInsights Google Optimize addon. This helps you compare sales funnel performance and see what’s working best for your business.

We hope this article helped you learn how to create high converting sales funnels in WordPress. You may also want to see our expert pick of the best AI chatbot software to boost your sales even more, or check out our guide on how to choose the best web design software.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Make a High Converting Sales Funnel in WordPress appeared first on WPBeginner.

September 06, 2021 at 04:00PM

How to Change the Admin Color Scheme in WordPress (Quick & Easy)

Do you want to change the admin color scheme in WordPress?

Changing the color scheme of the WordPress admin lets you create a custom dashboard for you and your team. The color scheme can match the design of your brand, or just feature your favorite colors.

In this article, we’ll show you how to change the admin color scheme in WordPress easily.

Why Change the Admin Color Scheme in WordPress?

If you’re not a fan of the default admin color scheme in WordPress, then you can easily change the color scheme to something you like.

You can also change the color scheme to match the design of your WordPress theme, or even add a dark mode feature.

This can be useful if you have a membership site or online store where users can log in to your site, and want your website and admin dashboard to offer a similar experience.

You could also use a different admin color scheme for your staging site to more easily tell it apart from your live site.

That being said, let’s show you a few different ways you can change the admin color scheme in WordPress. You can use the quick links below to jump straight to the method you want to use.

• Change the admin color scheme with built-in WordPress settings
• Create custom admin color schemes in WordPress
• Control the default admin color scheme for WordPress users

How to Change the Admin Color Scheme with WordPress Default Settings

WordPress has a built in feature that lets you choose from a few predetermined color palettes for your WordPress admin dashboard.

To change the admin color scheme, simply login to your WordPress admin dashboard, and then navigate to Users » Profile.

After that, select the new color scheme in the ‘Admin Color Scheme’ section by clicking the radio button.

There are 9 different color schemes to choose from.

As you click different options, the color scheme will automatically change.

Once you’ve selected a color scheme you like, you need to scroll down to the bottom of the page and click the ‘Update Profile’ button.

You can also control the admin color scheme for other registered users on your WordPress website.

To do this, go to Users » All Users, and then hover over the user and click the ‘Edit’ button.

Then, simply follow the same process as above to change the admin color scheme for that user.

Once you’re finished, make sure to click the ‘Update Profile’ button at the bottom of the page.

How to Create Custom Admin Color Schemes in WordPress

If you want even more color choices for your admin dashboard, then you can create custom color schemes and upload them to your WordPress blog.

To do this, go to the free WordPress Admin Colors website and click the ’Start Creating’ button.

Then, enter a name into the ‘Color Scheme Name’ box.

This name will show up in your WordPress admin panel as a new color option.

After that, you can fully customize your color scheme by clicking the color options in the ‘Choose your colors’ section.

To change one of the existing colors, click the color and choose your new color from the popup. You can click anywhere on the color picker, or enter a hex code for a specific color.

Once you’re finished customizing your color scheme, click the ‘Generate Color Scheme’ button at the bottom of the page.

This will create the color scheme code that you need to add to WordPress.

On the next page there will be two different code files.

You need to download the CSS file and copy the code snippet and paste it into your favorite text editor. We will be adding these to your WordPress files.

If you haven’t done this before, then check out our guide on how to copy and paste code in WordPress.

You can add the code snippet to your functions.php file, in a site-specific plugin, or by using a code snippets plugin.

For this tutorial, we’ll use a code snippets plugin. It’s the easiest and most beginner-friendly method of adding code snippets to your WordPress site.

First, you need to install the Code Snippets plugin. For more details, see our beginner’s guide on how to install a WordPress plugin.

Upon activation, you’ll have a new menu item labeled ‘Snippets’ in your WordPress admin bar. Go ahead and navigate to Snippets » Add New.

Then, give your code snippet a name. This can be anything to help you remember your code.

After that, you can paste the snippet you copied above into the ‘Code’ box.

Next, click the ‘Save Changes and Activate’ button at the bottom of the screen.

This will save the code and activate the new admin color scheme.

Now, you need to upload the CSS stylesheet you downloaded earlier to your theme directory in your WordPress hosting account.

To do this, you can use an FTP client, or the file manager option in your WordPress hosting control panel.

If you haven’t used FTP before, then you might want to check out our guide on how to use FTP to upload files to WordPress.

First, you need to connect to your website using an FTP client, or the file manager in cPanel. Once you’re connected, you need to navigate to the /wp-content folder.

Inside the wp-content folder, you will see a folder called themes. This is where WordPress stores all the themes your website uses or has used in the past.

You need to click on the themes folder, and then open up the folder for the theme you’re using.

Then, upload the display.css file that you downloaded.

Your CSS file will have the name that you chose earlier.

Note: If you change WordPress themes, then you will need to upload the CSS file to your new theme folder.

After that, navigate to Users » Your Profile.

Then, you can select the new color scheme you just created.

If you want to use this color scheme, then make sure to click the ‘Update Profile’ button at the bottom of the page.

How to Control the Default Admin Color Scheme for New Users

When a new user creates an account, they’ll have the option to customize their color scheme. But, you may want to control the default admin color scheme or prevent users from changing the color scheme altogether.

The easiest way to do this is by using the free plugin Force Admin Color Scheme.

First, you need to install and activate the plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, navigate to Users » Profile and then select your admin color and click the ‘Force this admin color scheme on all users’ checkbox.

After that, click the ‘Update Profile’ button at the bottom of the page.

Now the default admin color scheme will be the same for all new and existing users on your site.

The plugin also disables the admin color scheme selector for all of your users. The only users who can change this color are those with admin access.

We hope this article helped you learn how to change the admin color scheme in WordPress. You may also want to see our expert picks on the best WordPress landing page plugins and our guide on how to choose the best domain name registrar.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Change the Admin Color Scheme in WordPress (Quick & Easy) appeared first on WPBeginner.

September 04, 2021 at 04:00PM

12 Best WordPress Automation Tools and Plugins Compared (2021)

Are you looking for the best WordPress automation tools and plugins?

By automating tasks on your WordPress website, you can save time and money while growing your website traffic and business.

In this article, we’ll share the best WordPress automation tools and plugins to help you speed up your workflows.

Why Use WordPress Automation Tools and Plugins?

When you’re running a WordPress website, there are many repetitive tasks that can take up a lot of your time.

By using WordPress automation tools and plugins, you can free up your time to spend on more productive tasks. They help to automate tasks like marketing, lead generation, social media, customer support, and much more.

For example, you can create an AI chatbot to automate basic customer support, or use an email autoresponder to welcome new subscribers.

That being said, let’s take a look at some of the best WordPress automation plugins and tools you can use to automate your WordPress site.

1. Uncanny Automator

Uncanny Automator is the best WordPress automation plugin in the market. It lets you create powerful workflows to save time and reduce errors without writing any code.

Uncanny Automator seamlessly integrates with all the most popular WordPress plugins and third-party tools in the market. This makes it easy to set up your own custom automations in a couple of clicks.

Think of it like Zapier, but for WordPress websites.

For example, you can connect WordPress with Google Sheets, integrate Slack and WordPress, create buttons that trigger actions, and so much more.

There’s support for 70 different WordPress plugins and third-party apps to help you create endless automations and run your WordPress blog more efficiently.

You can get started with the free version of the plugin, which supports all kinds of WordPress plugins and actions.

2. Constant Contact

Constant Contact is the best email marketing service for small businesses.

Constant Contact lets you stay in touch with your visitors after they leave your website. You can use it create automated email sequences to build customer relationships, sell products, and more.

Plus, it’s very easy to set up and create your own email newsletters. You can use the drag and drop email creator and bundled email templates to quickly create beautiful emails to send to your subscribers.

It also integrates with popular lead generation tools like WPForms and OptinMonster to fully automate your lead generation and follow-up process.

You can use our Constant Contact coupon code to get 20% off your monthly plan.

Alternatives: SendinBlue, HubSpot, and Drip are great alternatives for email marketing automation.

3. OptinMonster

OptinMonster is the best conversion optimization software and WordPress popup plugin in the market. It lets you automate your lead generation and convert website visitors into new email subscribers and customers.

OptinMonster includes a library of high-converting templates you can use to create location based popups, announcement bars, slide-ins, gamified spin wheels, and more to capture your user’s attention.

All of the templates can be fully customized with the drag and drop builder.

There are also advanced targeting features so that each campaign will display based on the rules you decide. For example, you can have popups display for visitors in a certain location, or show targeted messages for different pages on your website.

Note: You can get a free version of OptinMonster to get started.

4. WPForms

WPForms is the best contact form plugin in the market used by over 4 million websites. It’s very beginner friendly and lets you create forms that make it easy for your visitors to get in touch with you.

The drag and drop form builder lets you quickly create a nearly endless amount of forms like contact forms, order forms, email subscription forms, survey forms, and more.

Beyond beginner-friendly form creation tools, you’ll find advanced features like conversational forms, geolocation tracking, login forms, and much more.

WPForms easily integrates with a ton of other tools and plugins so you can easily automate any action after someone fills out your form.

For example, you could automatically send the data to a Google Sheet, register new users on your membership site, get an SMS message from your form, and much more.

The free version of WPForms lets you create simple contact forms, but for the more advanced form creation features, you’ll need to update to WPForms pro.

5. Chatbot

Chatbot.com is the best AI chatbot software for WordPress. It lets you easily automate live chat on your website by setting up your own chatbot.

It comes with an easy to use chatbot builder and template library, so you can quickly create your own chatbot without any coding or technical skills.

The templates include different scenarios where a user might reach out to live chat, including customer support, bookings, selling products, and more.

Plus, it integrates with popular live chat software like LiveChat, so you can have a live agent jump in if the user needs extra help.

6. HubSpot

HubSpot is one of the best CRM software for small businesses. It allows you to manage your leads better and automate aspects of your online marketing.

With HubSpot, you can easily manage your marketing, sales, and customer service together in one place. All of your customer data will be updated automatically.

You can view detailed performance reports to help you improve your sales and lead generation process.

Plus, it integrates easily with all the top email marketing and lead generation plugins and tools.

You can get access to the core features of the CRM for free, but to get even more features and advanced tools, you can upgrade to one of the paid plans.

7. TrustPulse

TrustPulse is the best social proof plugin for WordPress that lets you set up automatic notifications to improve website conversions and make more sales.

TrustPulse automatically monitors activity on your site. When potential customers are close to buying something on your site, they will see a notification from other customers who have just made a purchase.

By simply displaying social proof, you’ll give your visitors a nudge to complete their purchase.

TrustPulse can be installed on any website without any code and customized to easily match your website’s design.

Plus, there are advanced targeting options so you can choose which products and pages you want your social proof notifications to display on.

For more details, see our guide on how to use FOMO to increase conversions.

8. Smash Balloon

Smash Balloon is a collection of 4 different WordPress social media plugins that let you add social feeds from Facebook, Instagram, Twitter, and YouTube to your website.

It’s the most popular social media feed plugins for WordPress, used by over 1.4 million websites.

Smash Balloon automates your website content by displaying your latest social media activity. This can save you time and keep your website content fresh, while keeping visitors engaged on your site.

Plus, it can boost your social proof by displaying your social media followers, comments, and like counts.

There are a lot of different ways you can customize how your social media feeds display.

For example, you can customize the design to match your brand, choose from a handful of pre-designed templates, and even add Instagram shoppable feeds to make more money.

All of your feeds will be automatically updated when you post new content to your connected social media accounts.

You can choose to add individual social media feeds to WordPress, or use the Smash Balloon Social Wall plugin to display all of your social media feeds in one place.

There are also free versions of Smash Balloon available to let you try before you buy.

9. RafflePress

RafflePress is the best WordPress giveaway and contest plugin in the market that lets you grow your email list, traffic, and social media followers with giveaways and contests.

It has a drag and drop builder, so you can easily create successful giveaways using proven templates that will attract your visitor’s attention.

To enter your giveaway, your visitors will need to enter their email address, so you can automatically gain new email newsletter subscribers.

Plus, you can connect other tools you’re using like your WordPress form plugins, WordPress CRM, marketing automation tools, and more.

There is a free version of RafflePress available. If you want more powerful features to skyrocket and automate your growth, then you need to get RafflePress pro.

10. MonsterInsights

MonsterInsights is the best analytics solution for WordPress used by over 3 million websites.

It helps you automate tracking on your website with Google Analytics, without having to modify your tracking code. For more details, see our beginner’s guide on how to install Google Analytics in WordPress.

Plus, you can view these stats directly inside your WordPress dashboard. You’ll get a quick overview of your traffic sources, most popular pages, and more.

You can optimize your website to get more traffic, revenue, and email subscribers when you know this information.

MonsterInsights has a free version available, but to unlock the tool’s true power, you’ll want to upgrade to the premium version.

11. SeedProd

SeedProd is the best drag and drop WordPress page builder in the market used by over 1 million websites.

With SeedProd, you can create beautiful landing pages to automate things like product sales, webinar signups, newsletter subscriptions, and more.

There are built-in blocks that let you add things like countdown timers, optin forms, and more to build urgency and get your visitors to take action.

Plus, you can integrate your landing page with your email marketing service to send an automated email after they sign up.

The lite version of SeedProd lets you create simple maintenance mode pages, but for advanced page building features, smart blocks, and the library of templates, you can sign up for the pro version.

12. PushEngage

PushEngage is the best push notification software for WordPress. It lets you send automated push messages to your visitors after they leave your website.

You can set it up to automatically send out new blog post notifications, or use it to send custom messages.

It comes with all kinds of advanced marketing features like automatic drip campaigns, opt-in reminders, interactive messages, and more.

Your campaigns can be customized to work with your online store so you can increase revenue and reduce abandoned carts.

The level of personalization and targeting available will greatly help to improve your website conversions. For more details, see our guide on how to add web push notifications to WordPress.

We hope this article helped you find the best WordPress automation tools and plugins. You may also want to see our guide on how to get a free SSL certificate and our expert picks on the best HR payroll software for small businesses.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 12 Best WordPress Automation Tools and Plugins Compared (2021) appeared first on WPBeginner.

September 03, 2021 at 05:00PM