How to Do Lead Generation in WordPress Like a Pro

Do you want to generate leads and increase sales from your website? 

Lead generation should be a top priority for all businesses because converting visitors into subscribers and customers is how you make money online.

In this article, we’ll show you how to do lead generation in WordPress like a pro.

This is a comprehensive guide on lead generation in WordPress, so we’ve added a table of contents for easier navigation:

• What is lead generation?
• Getting started with lead generation in WordPress
• Lead generation using forms in WordPress
• Lead generation using popups and dynamic opt ins
• Lead generation using custom WordPress pages
• Lead generation using online calculators
• Lead generation using viral giveaways
• Lead generation improving WordPress comments
• Optimizing your WordPress lead generation campaigns

What is Lead Generation in WordPress?

Lead generation means getting potential customers, or ‘leads’, interested in your products and services, and capturing their contact information.

More than 75% of visitors that come to your website will leave, and you’ll never hear from them again. But by having strong lead generation in place, you can gather those users’ information and continue to engage with them, and turn them into happy customers. 

Depending on the type of website you run, you can encourage your visitors to share their contact information by:

• Submitting a contact or inquiry form on your site
• Joining your email newsletter
• Signing up for an upcoming webinar
• Using an online calculator with email results
• Entering a viral giveaway you run

Essentially, lead generation is all about opening a communication channel between you and your visitors. 

Once you get a user to perform an action that opens up a communication channel, you can begin to send them special offers, freebies, good content, and more to bring them back to your website and convert them into customers.

Who Should Start Generating Leads?

Whether you’re a new blogger, a small or large business, or even a hobby blogger, you need to start doing lead generation.

Even non-profit owners can benefit from lead generation to get more support and donations. 

If you care about growing your audience and getting more traffic to your website, then you should start generating leads today. 

Many successful online marketers and bloggers will tell you that the biggest mistake was not starting an email list to capture leads earlier.

When Should I Start Lead Generation?

It takes time to generate leads. Every moment you don’t have lead generation in place, you lose potential customers. 

Even when you just started a blog and are only getting a little bit of traffic, those leads can build over time.

Business owners who haven’t launched their websites yet can still benefit from lead generation by creating coming soon pages to create anticipation and hype before launch.

With that said, let’s take a look at how to get started with lead generation in WordPress. 

Getting Started with Lead Generation in WordPress

Before you can start generating leads, you must make sure that you are using the right WordPress platform. Yes, there are two types of WordPress.

We recommend using WordPress.org, the self hosted version, because it lets you use all WordPress features without any restrictions and build a website ready to generate leads.

For more details, see our comparison between WordPress.com vs WordPress.org.

You’ll need the following things to get started building a WordPress site for lead generation:

• WordPress hosting (this is where your website files are stored)
• A domain name (for example, wpbeginner.com)
• WordPress lead generation tools and plugins (highlighted below)

First you need to get a domain name and web hosting.

We recommend using Bluehost for your web hosting. Their hosting plans are officially recommended by WordPress.

WPBeginner readers can currently get a big 60% discount on hosting, plus a free domain name and SSL certificate.

Simply click on the Bluehost button below, and the discount will automatically be applied.

→ Click Here to Claim This Exclusive Bluehost Offer ←

Once you’ve purchased hosting, make sure to check out our ultimate guide on how to make a website.

Recommended Lead Generation Tools and Plugins to Get Started

Next, there are a few plugins and tools we highly recommend using for lead generation. 

First, you need to sign up with a email marketing service provider. This will let you collect email addresses on your website to build your email list and send emails in an easy to use interface.

Some great services to get started with include Constant Contact, HubSpot, and Sendinblue.

Next, you’ll also need a popup tool like OptinMonster. It’s one of the best popup plugins and lead generation tools in the market used by over 1.2 million websites.

This will help you create popups, floating bars, scroll boxes, and more to collect leads on your website. 

You’ll also want a WordPress form builder like WPForms. It’s one of the best lead generation plugins and form builders in the market used by over 5 million sites.

This will help you create lead generation forms, sign up forms, and more.

Aside from that, we’ll be covering several other WordPress lead generation plugins, tools, and tips below to help you convert website visitors into leads, customers, and subscribers. 

Lead Generation Using Forms in WordPress

One of the most effective ways to generate leads on your website is using WordPress forms. This can be a simple contact form, request a quote form, general interest form, and much more. 

The easiest way to add forms to your website is by using the WPForms plugin mentioned above.

It’s very beginner friendly and will let you create nearly any kind of form with the drag and drop builder. There are over 300+ form templates you can use to get started.

Plus, it integrates will all the top email marketing providers, so you can easily send your leads to your preferred tool. 

Below we’ll show you a few different ways you can use WPForms to generate leads. 

Create Simple Lead Generation Forms in WordPress

The simplest way to generate leads on your site is with a simple contact form. WPForms makes it easy to create a contact form in minutes using the drag and drop builder. 

You can even use the free version of WPForms to create a simple form and connect it to Constant Contact for sending emails to your list. 

For more details, see our step by step guide on how to create a contact form in WordPress. 

WPForms also has built in settings that let you view and manage all of your form submissions directly from your WordPress dashboard.

Simply go to WPForms » Entries, and you can view all of your form submissions.

Redirect Users After Form Submission

Another technique you can use to boost sales and sign ups is adding a redirect page upon successful form submission.

WPForms allows you to easily redirect users to any page after submitting a form using the smart form confirmation feature.

To do this, go to Settings » Confirmations in your form editor screen and then select your confirmation type from the drop down list.

You can choose to show a confirmation message, redirect users to another WordPress page, or even a different URL. 

If you select the ‘Show Page’ option, then you can create a separate page on your WordPress site with special offers, coupons, or show users content to help convert visitors into customers.

Once you’re done, make sure to click the ‘Save’ button to confirm your changes. 

Add Newsletter Signup Forms to Your Website

Contact forms and other types of inquiry forms are great for collecting inbound leads, but you can also use them to build your email list.

Using WPForms, you can create simple email newsletter opt in forms to add to different areas of your website. 

To set up your email newsletter form, see our guide on how to create an email newsletter the right way.

You can add these forms to different areas of your WordPress site, including your sidebar, footer area, and below your blog posts.

If you want to create simple single line forms that are easy to place throughout your site, then see our guide on how to display your form in a single line in WordPress.

Lead Generation Using Popups and Dynamic Opt ins in WordPress

When doing lead generation, it’s important to have multiple types of lead generation in place. For example, your readers might miss a simple sidebar email opt in box, but you can create engaging popups that will capture your reader’s attention.

This is where OptinMonster comes in. It’s the best email capture tool for WordPress that allows you to create high-converting opt in forms for your WordPress site without hiring a developer. 

We use it on WPBeginner and have increased our conversions by over 600% with this plugin alone.

With OptinMonster, you can create personalized opt ins based on user behavior, so you can send users the right message at the right time. 

For example, you can create customized opt ins that will show up based on:

• The page, post, or category being viewed
• Your user’s location in the world
• What previous interactions they’ve taken on your site
• Where your visitors are coming from (Google Search, Facebook, etc.)
• Which device they’re using to browse your site
• And much more

Combined with these targeting options, dynamic opt in forms are the most powerful tool in any marketer’s toolbox.

Here are a few different ways you can use OptinMonster to generate more leads. 

Use Exit-Intent Lightbox Popup for Email Signups

OptinMonster has a unique exit-intent technology that detects when a user’s mouse is leaving the page and shows a popup at that exact moment.

This gives your visitors one last chance to sign up before they decide to leave your website. It’s less intrusive and doesn’t annoy your visitors since it won’t show up until they’re leaving. 

Exit intent popups simply work, which is why we use them on all of our brands for easy lead generation.

With OptinMonster, there’s also a wide variety of popup types you can create like spin to win opt ins, floating bars, mobile popups, and more.

You can create multiple different types of opt ins for your site and test them to see what works best.

Now, we’ll look at a few more unique ways to use OptinMonster for lead generation.

Boost Conversions with Fullscreen Welcome Mats

Welcome mats let you capture your visitor’s attention and allow you to display a full screen overlay on your content.

To view the page, your visitors will need to give you their contact information or close it. 

Similar to exit intent popups, this style of opt in also converts incredibly well. 

For more details, see our guide on how to create a welcome mat for your WordPress site.

Lock Your Content to Improve Lead Generation

Content locking is a technique used by site owners to encourage people to take action.

This can be anything from joining an email newsletter to signing up for a premium paywall.

If you have a ton of high-quality content, then you can hide this behind a content locker to generate more leads. 

For more details, see our guide on how to add content locking to WordPress.

Offer Users Incentives to Join Your Email List

Similar to using a content locker, a content upgrade is an exclusive bonus you offer to your readers in exchange for joining your email list. 

You can create all kinds of content upgrades like checklists, eBooks, worksheets, and more. 

Content upgrades are great because they use on-click popups to deliver the download. Your visitors simply click the link and a popup will appear.

This takes advantage of the powerful Zeigarnik effect. This psychological principle states that users who start an action are more likely to finish it.

For more details, see our guide on how to add content upgrades in WordPress and grow your email list.

Lead Generation Using Custom WordPress Pages

When building your site, you may need to create custom pages to generate leads. For example, you can create a landing page that people will visit when coming to your site from social media only.

These pages are built for a very specific purpose and often have higher conversion rates than other pages since there’s less distraction.

The easiest way to build these custom pages is by using SeedProd. It’s the best drag and drop WordPress page builder in the market used by over 1 million websites.

With this plugin, you can create any type of landing page without writing any code. It has dozens of professional templates you can customize easily with the drag and drop builder.

Many of these can be used to generate leads, like opt in pages, sales funnel landing pages, webinar registration pages, and more.

You can also connect SeedProd with popular email marketing tools and other lead generation plugins like WPForms. 

Every single template can be completely customized to help you start generating leads as quickly as possible.

There are dozens of blocks designed to improve your landing pages and convert better, like countdown timers, CTA buttons, rotating testimonials, and more. 

For more details on building high converting landing pages, see our guide on how to create a landing page in WordPress.

Lead Generation in WordPress Using Simple Online Calculators

Online calculators are a very popular type of lead magnet used by some of the best blogs in the world today. 

These calculators help your users solve a problem or answer a question. To get the results from the calculator, your readers will enter their email addresses.

You can use online calculators in virtually any popular blogging niche like finance, fitness, travel, and much more. 

The easiest way to add online calculators to your website is by using the Formidable Forms plugin. It’s the best WordPress calculator plugin in the market and makes it easy to build advanced online calculators without writing code.

It integrates with popular email marketing providers and small business CRMs, so you can send your new leads directly to your provider of choice. 

Plus, it comes with dozens of different templates like BMI calculators, paycheck calculators, mortgage calculators, and more you can use to create new calculators quickly. 

For more details, see our guide on how to generate more leads with free online calculators.

Lead Generation in WordPress Using Viral Giveaways 

Giveaways are a super powerful way to get more traffic, grow your email list, grow your brand recognition, and more. 

Running a giveaway on your WordPress website gives you control over the end result. You can choose whether you want to get more email subscribers, social media followers, and more. 

To enter the contest, your users will need to complete an action that you decide. 

The easiest way to do this is with RafflePress. It’s the best WordPress giveaway and contest plugin in the market that lets you easily run giveaways on your site. 

It has built-in 1-click fraud protection and verification so you can ensure that all of the leads you’re collecting are real.  

You can use the viral template library and drag and drop content builder to quickly create your giveaways and contests.

For more details, see our guide on how to run a giveaway / contest in WordPress with RafflePress.

Lead Generation in WordPress by Improving Comments

Comments are a great to build user engagement. If you have users who are regularly commenting and interacting on your site, then there’s a good chance they’ll become a customer or join your email list.

However, the default WordPress comment system is not very efficient in bringing back the users who leave comments.

Here are a few different ways to capture leads from your comment forms and get people to come back to your website. 

Capture Leads by Adding a Comment Redirect

By default, when a user submits a comment on your website, they’ll see the same page again. There’s nothing new on that page except for the preview of their new comment.

You can convert these visitors into subscribers by redirecting them to a different page on your site after commenting. This could be a thank you page, a special offer page, and more. 

The easiest way to add a comment redirect feature is using the Yoast Comment Hacks plugin. 

First thing you need to do is install and activate the plugin. For more details, see our guide on how to install a WordPress plugin.

Upon activation, you need to visit Settings » Comment Hacks page and scroll down to the ‘Redirect first time commenters’ section.

Then, select the page to redirect new commentors from the ‘Redirect to’ drop down list. 

After that, click the ‘Save Changes’ button at the bottom of the screen.

Now, all first time commenters on your website will be redirected to your selected page. You can optimize this page by adding an email signup form, offering a special discount, or anything else you want.

Add Comment Subscription Option in WordPress

As we mentioned earlier, WordPress doesn’t send any notifications to users after they leave a comment. The user will have to come back to your site manually to see if someone replied to their comment.

Adding a comment subscription option will allow users to get notified about new comments. This will give you more opportunities to convert those visitors into subscribers.

To do this, we’ll be using the Subscribe to Comments Reloaded plugin. It lets you enable comment subscribers, manage comment subscribers, and more. 

You can add a simple checkbox to your comment forms that readers can check to subscribe to comments.

For more details, see our guide on how to allow your users to subscribe to comments in WordPress.

Optimizing Your WordPress Lead Generation Campaigns 

Lead generation is an ongoing effort. You will need to monitor what is working well for your website and see how you can improve it.

Here are a few tips that will help you optimize your lead generation efforts over time:

• Track your form conversions to reduce abandonment
• Use an A/B testing tool like Google Optimize to improve opt ins
• Use multiple opt in locations to maximize your efforts
• Experiment with different colors, images, videos, and more
• Create and use multiple lead magnets in different areas of your website
• Think about the user experience and don’t annoy users with too many distractions

Beyond lead generation, you may also want to think about what happens after a visitor becomes a lead. 

You’ll need to have an effective follow up strategy and consider your long term sources of leads.

Here are a few ideas to get you started:

• Use a professional business phone service for phone leads
• Use a live chat service or an AI chatbot platform to collect leads and boost conversions
• Use a push notification software as an alternative platform to communicate with website visitors
• Add a CRM to WordPress to better track and follow up with leads
• Optimize your WordPress SEO for long term search engine traffic
• Setup WordPress conversion tracking to see how visitors use your site

We hope this article helped you learn how to do lead generation in WordPress like a pro. You may also want to check out our free business name generator and our expert picks of the best HR payroll software for businesses.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Do Lead Generation in WordPress Like a Pro first appeared on WPBeginner.

January 13, 2022 at 03:00PM

What Are Web Push Notifications and How Do They Work? (Explained)

Our readers often ask, what are web push notifications and how do they work?

Web push notifications are messages that you can send to people’s web browsers after they subscribe and give permission. Push notifications are a powerful marketing tactic that can help you bring back users to your website to boost your traffic, sales, and conversions.

In this article, we will explain what web push notifications are and how they work. We’ll also talk about how to add web push notifications to your website.

1. What Are Web Push Notifications?
2. How Do Web Push Notifications Work?
3. Pros and Cons of Using Web Push Notifications
4. Who Needs Web Push Notifications for Their Website?
5. How to Add Web Push Notifications to Your Website
6. Sending Web Push Notifications to Your Subscribers
7. Optimizing Web Push Notifications for Higher Conversions

What Are Web Push Notifications?

Web push notifications are custom messages with links that you can send as notifications to users’ web browsers.

Users can opt in to receive these push notifications from a website.

Subscribers can get the notifications on both mobile and desktop browsers. This is why web push notifications are also called browser notifications.

Perhaps the best part of using web push notifications is that users don’t need to be on your website to receive push notifications. And unlike email newsletters, you don’t have to wait for your subscribers to check their email.

These notifications can be customized, personalized, and timely which makes them highly effective in boosting user engagement.

How Are Web Push Notifications Different Than App Push Notifications?

Web push notifications use technology that’s built-in to modern browsers. Almost all top browsers on the market support web push notifications.

They are sent by network request when a user has their web browser open and they work on both mobile and desktop devices.

App push notifications, on the other hand, use the built-in notification technology of a smartphone’s operating system (such as Android OS or iOS). Using this technology, an app can send a notification without connecting to the internet.

Users need to install the app in order to receive app-based push notifications. On the other hand, they don’t need to install any additional app to receive web push notifications.

How Do Web Push Notifications Work?

Almost all modern browsers come with built-in support for push notifications.

This support allows website owners like you to request your visitors’ permission to send them web push notifications.

Once a person opts in, their web browser will be able to receive web push notifications from that particular website.

However, in order to send web push notifications, you’ll need to sign up for a web push notification service.

A push notification services will allow you to deliver push notifications to users’ browsers based on criteria defined by you. For instance, you can schedule a push notification at a specific time to users based on their time zones.

Once you send a message, your push notification service sends it to the users’ browser, which then displays the notification to the user’s screen.

Depending on which device type or browser a user has, these notifications may look a little different, but the message will be the same.

Pros and Cons of Using Web Push Notifications for Your Website

Before you add web push notifications to your site, it’s smart to consider the advantages and disadvantages of using them.

Pros:

• Web push notifications are an easy way to send timely and targeted messages to users on their devices.
• They work on both mobile and desktop.
• Unlike social media or email marketing, users don’t need to visit a specific website or open an additional app to view the notifications.
• They are highly effective with up to 50% open rates on average. This makes them very useful in building engagement on your site.

Cons:

• If used incorrectly, web push notifications may frustrate or annoy users on your site.
• Some of your users may already have web push notifications disabled in their browser settings, which may limit your reach.

Considering these factors, web push notifications have a lot more pros than cons, as long as they’re used correctly. A high engagement rate alone is a good enough reason to add them to any website.

Who Needs Web Push Notifications for Their Website?

Web push notifications are extremely useful in bringing back users to your website. This makes them a must-have for all kinds of websites.

For instance, if you start a blog, then web push notifications can help you quickly build a loyal following and get more repeat visitors.

For an online store, web push notifications can help you bring back existing customers while nudging new visitors into making a purchase.

For a typical business website, push notifications can help you keep customers engaged with new offers and can help you generate more leads and sales.

That being said, let’s take a look at how to easily add web push notifications to your website.

How to Add Web Push Notifications to Your Website

First, you need to sign up with PushEngage which is the best web push notifications service on the market.

PushEngage allows you to easily schedule messages, trigger event-based notifications, send cart abandonment notices, and more.

Note: PushEngage also has a free web push notification plan which is limited to 200 subscribers and up to 30 campaigns.

Upon sign up, you’ll reach your PushEngage account dashboard. From here, you need to go to Settings » Site Settings » Installation Settings page.

First, you need to provide your site title and URL and then upload a site logo. After that, don’t forget to click on the Update button to save your settings.

Next, you need to generate API keys. These keys will allow your website to communicate with your account on the PushEngage website.

Simply go to the Settings » Site Settings » API Keys page in your PushEngage dashboard and click on the ‘Generate a New API Key’ button:

PushEngage will now show you the API key which is a string of letters, symbols, and numbers. You need to copy and paste this API key into a text editor.

You are now ready to connect PushEngage to your website.

First, you need to switch to the admin area of your WordPress website, and then install and activate the PushEngage WordPress plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, click on the PushEngage menu in your WordPress admin sidebar and then switch to the Setup tab.

Here, you need to copy and paste the API key you copied in the earlier step and then click on the Submit button.

PushEngage will now connect to your WordPress website. You can now switch to the Subscription Dialogbox tab to configure the plugin settings.

PushEngage comes with a lot of dialog box styles to choose from. This is what your users will see as a prompt to subscribe to your web push notifications.

Below this, you can change the message that’s shown on the page that appears after the user first clicks Allow.

After that, you can switch to the Welcome Notification settings. This is the notification users see after subscribing to your push notifications.

Don’t forget to click on the Update button to save your settings.

Sending Web Push Notifications to Subscribers

PushEngage makes it super easy to send web push notifications to your subscribers.

First, you can configure the WordPress plugin on your site to automatically send web push notifications to notify subscribers of new posts.

Simply click on the PushEngage menu in the WordPress admin area and then switch to the General Settings tab. From here, you need to scroll down to the ‘WordPress Post Settings’ section.

You can also manually write custom notifications and schedule them or send them right away.

To do that, you need to switch to the PushEngage dashboard and click on the Notifications » Create » New Notification menu.

From here, you need to provide a title (headline), message, and URL. This URL is where you want users to go when they click or tap on the notification.

By default, your site logo will be used, but you can replace it with any custom image you want.

You’ll see a live preview of your notification in different browsers in the right column.

You can also send a preview notification to your own browser.

Once you are satisfied with the notification, you can go ahead and send it or schedule it to be sent later.

Here is how it looked on our computer using macOS and Google Chrome.

Optimizing Web Push Notifications for Higher Conversions

Web push notifications are highly engaging in bringing more returning visitors to your website.

However, with little tweaks to your campaigns, subscription box, and settings, you can further boost your push notification click-through rates.

Here are a few tested tips that will help you optimize your web push notifications.

1. Try Different Dialog Box Types

PushEngage comes with a lot of subscription dialog box options. Some of them may work more effectively than others on your website.

Usually, the single opt-in option works well for many sites. However, the disadvantage is that once users click on the block button, it is stored in their browser settings and they may not reset those settings for a very long time.

It’s smart to try different styles to see how it affects your opt-in rates.

2. Take Advantage of Automation Features

PushEngage comes with excellent automation tools to automatically send push notifications to your subscribers. This includes cart abandonment notifications, drip autoresponders, browse abandonment, triggers, and more.

3. Segment Your Audience for More Personalized Push Notifications

With PushEngage, you can create audience segments to automatically create a custom personalized experience for your users. PushEngage allows you to automatically segment users based on the page they subscribed from, the pages they’ve viewed on your website, their device type, location, and more.

4. Set a Steady Frequency for Web Push Notifications Messages

Notifications can be highly useful, but if they’re overused they can easily become a nuisance to your subscribers. Make sure you set a steady frequency of web push notifications per week. Not too many to annoy users, and not so little that users forget your brand altogether.

5. Track Web Push Notification Analytics and Conversions

Once you start getting push notification subscribers, you’ll want to keep an eye on how they are converting.

The metrics you want to track are the click-through rates, to see how many subscribers click on the notifications, and conversions, to see if they make a purchase or convert after landing on your website.

PushEngage comes with built-in analytics for opt-ins, user engagement, and goal tracking. It can also integrate with WooCommerce to track conversions.

However, the best way to get the full picture is by using MonsterInsights. It is the best Google Analytics plugin for WordPress and allows you to easily install Google Analytics in WordPress.

We hope this article helped you learn more about web push notifications and how does it work.

You may also want to check out our guide on how to get even more visitors to your website and how to improve your organic click-through rate for more free traffic from search engines.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post What Are Web Push Notifications and How Do They Work? (Explained) first appeared on WPBeginner.

January 12, 2022 at 05:44PM

How to Change the WooCommerce Shop Page Title (Quick & Easy)

Do you want to change the shop page title in WooCommerce?

By default, your main shop page is simply called ‘Shop’. You may want to change the default title to be more descriptive and engaging, and better reflect your brand.

In this article, we’ll show you how to change the WooCommerce shop page title easily.

Why Change the Shop Page Title in WooCommerce?

When you install WooCommerce, it will automatically create pages like your shop page, account page, checkout page, and more.

By default, the shop page title will be ‘Shop’, but you can change this to anything you want, like ‘Boutique’ or ‘Store’ or something more detailed and descriptive. Overall, this can help create a better shopping experience and help build trust with your visitors.

Customizing your shop page title can also help your WooCommerce search engine optimization. Google and other search engines look at the words used in page titles to determine how to rank them in search results. If your shop page title is more descriptive, it can help you get more traffic to your online store.

With that said, let’s show you how to easily change the WooCommerce shop page title. Simply use the quick links below to jump straight to the method you want to use.

• Changing shop page title with built-in WordPress settings
• Changing shop page title by adding code to WordPress
• Changing the shop page SEO title with a WordPress plugin

Method 1: Changing the WooCommerce Shop Page Title with Built-in WordPress Settings

The easiest and most beginner friendly way to change the shop page title in your online store is by using the built-in settings.

To change the title of your shop page, simply go to Pages » All Pages. You’ll need to find the page that says ‘Shop – Shop Page’ and then hover over it and click the ‘Edit’ button.

From here, you can enter a new page title at the top of the page.

Make sure to click the ‘Update’ button to save your changes.

Now, you can visit your shop page, and you’ll see your new shop page title live.

Changing your shop page title this way will update your breadcrumbs and navigation menu too.

Method 2: Changing the WooCommerce Shop Page Title by Adding Code to WordPress

Some WooCommerce themes might not give you the option to change your shop page title.

To do this, you’ll need to add code to WordPress. If you haven’t done this before, then see our guide on how to copy and paste code in WordPress.

Then, you can add the following code snippet to your functions.php file, in a site-specific plugin, or by using a code snippets plugin. 

add_filter( 'woocommerce_page_title', 'new_woocommerce_page_title');
 
function new_woocommerce_page_title( $page_title ) {
 
  if( $page_title == 'Shop' ) {
 
    return "New Shop Title";
 
  }
 
}

Make sure you replace the ‘New Shop Title’ with your own shop page title in the snippet above.

Now, you can visit your online shop page to see your new title live. You’ll notice this method doesn’t change the shop page URL or WooCommerce breadcrumbs, but only changes the title on the page itself.

Method 3: Changing the WooCommerce Shop Page SEO Title with a WordPress Plugin

Another way to change your WooCommerce shop page title is by changing the shop title that shows up in the search engines, which is called the SEO title or title tag.

This can be a great way to get more traffic and target more relevant keywords related to your online store.

The easiest way to do this is by using the AIOSEO plugin. It’s the best WordPress SEO plugin in the market used by over 3 million websites. 

You can use the plugin easily optimize your SEO title to improve your search engine rankings.

For more details on setting up the plugin, see our guide on how to setup All in One SEO for WordPress correctly.

After that, you can easily change your shop page SEO title by opening up your shop page and scrolling down to the ‘AIOSEO Settings’ box beneath the page editor.

You can use smart tags to automatically generate the shop page title, or enter a custom title instead.

If you want to fully customize the title and page design of your WooCommerce shop page, then we recommend using SeedProd.

It’s a drag & drop design builder that lets you customize every aspect of your WooCommerce store.

We hope this article helped you learn how to change the WooCommerce shop page title. You may also want to see our expert pick of the best WooCommerce plugins and best WooCommerce hosting for creating a successful online store.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Change the WooCommerce Shop Page Title (Quick & Easy) first appeared on WPBeginner.

January 11, 2022 at 04:35PM

How to Send a Test Email From WordPress (The Easy Way)

Do you want to test whether your WordPress website is successfully sending email?

WordPress sends emails to you and your site users for many different reasons, from passwords reset emails to purchase receipts. That’s why it’s so important to test whether your website is sending email reliably.

In this article, we’ll show you how to send a test email from WordPress to make sure there are no problems with your email configuration.

Why Test That Your WordPress Email Is Working Reliably?

All too often we hear that users have trouble with WordPress not sending emails. That’s a problem because you rely on email to keep your website running smoothly.

For example, your site sends emails to welcome new users, reset lost passwords, send order forms, and notify you when a new user registers or someone fills in your contact form.

There are a few things that you can do to improve your WordPress email reliability. For example, we recommend you send your email through a reliable SMTP service provider and set up logs of the emails sent by your website so you can monitor their success.

When you first set up your WordPress website or SMTP service, it’s smart to confirm that your website’s email is working correctly by sending a test email.

With that being said, let’s look at how to send a test email from WordPress.

How to Send a Test Email From WordPress

The first thing you need to do is install and activate the WP Mail SMTP plugin. For more details, see our step by step guide on how to install a WordPress plugin.

After that, you will need to configure the plugin to work with your SMTP mailing service. The WP Mail SMTP wizard will take you through the process step by step, or you can follow our guides on how to set up WP Mail SMTP with Sendinblue, Gmail, Microsoft Outlook, Amazon SES, or your web host.

Once you have finished setting up WP Mail SMTP, you can send a test email to make sure it is configured correctly.

To do that, you need to head over to WP Mail SMTP » Tools in your admin menu, where you’ll see the ‘Email Test’ page. By default, the test email will be sent to your site’s admin email address, but you can change this by typing a different email address into the ‘Send To’ field.

We recommend you keep the ‘HTML’ setting in the ‘On’ position, but if you want to send a plain text email, then you can switch it off.

Once you’re happy with the settings, simply click the ‘Send Email’ button, and a test email will be sent to the address you entered.

Viewing the Email Test Results

After WP Mail SMTP attempts to send the test email, it will give you immediate feedback on whether the test was successful or not.

If your WordPress email was set up correctly, then the test email was sent without any problems. You will see a ‘Success!’ notification displayed on the screen.

Now you’ll want to check and see if the test email actually did arrive at the email address it was sent to.

You should find an email like the one below in your inbox. If you do, congratulations! Email is working properly on your WordPress site.

However, if there are problems with your email configuration, then the test email will not be able to be sent at all.

You’ll be shown a message that describes the error or problem, along with some steps you can take to resolve it.

After following the steps to fix the issues, you should send another test email to confirm that your WordPress email is now working.

If the Domain Settings Need to Be Changed

Even if the test email was successful, you may have received a notification listing some issues. That’s because the test checks that your ‘from’ address’s domain is configured correctly in your DNS records.

This can improve the deliverability of your email, so that it doesn’t get blocked or sent to the spam folder.

The notification will list and explain any issues, and provide links to step by step guides that will help you configure your DNS records correctly.

Once you’ve finished fixing the issues, you should send another test email to make sure that everything is working properly now.

If You Need Professional Help

Many beginners find that configuring their WordPress email is tricky. Luckily, if you can’t get WordPress email working on your own, then you can ask an expert to set it up for you.

The good news is that a WP Mail SMTP Elite license includes White Glove Setup. This means that someone from their expert team will configure your email settings for you.

We hope this tutorial helped you learn how to send a test email from WordPress. You may also want to learn how to get a free email domain, or check out our list of must have plugins to grow your site.

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The post How to Send a Test Email From WordPress (The Easy Way) first appeared on WPBeginner.

January 10, 2022 at 04:00PM