How to Increase Your Landing Page Conversions by 300% (Proven Tips)

Do you want to increase your landing page conversions?

Landing pages are designed to convert website visitors into customers, subscribers, and leads. However, there is always room to improve their conversion rate.

In this article, we’ll share some of the proven ways to increase your landing page conversions by up to 300%.

1. Creating a Conversion Oriented Landing Page Design

First, you need to make sure that your landing page is designed for conversions.

As a business owner, you may not have the skills to design a landing page for higher conversions or code the design from scratch.

This is where SeedProd comes in.

It is the best landing page builder for WordPress and allows you to easily create beautiful landing page layouts that are professionally designed and optimized for conversions and sales.

SeedProd works with essential third-party tools that you may already be using. This includes top email marketing services, WooCommerce, Google Analytics, and more.

First, you need to install and activate the SeedProd plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, you need to enter your license key. You can find this information under your account on the SeedProd website.

After that, you can simply go to SeedProd » Landing Pages and click on the Add New Landing Page button.

Next, you’ll be asked to choose a template.

You can start with a blank template or choose from one of several pre-made landing page templates that are already optimized for conversions.

You can then provide a title and URL slug for your page.

Once you do, SeedProd’s intuitive drag and drop builder will load.

You can simply point and click on any item on the page to edit it. You can also add commonly used landing page design blocks from the left column.

For example, you can add testimonials, optin forms, FAQ accordions, and more.

Once you are satisfied with the design, you can switch to the Connect tab to integrate with popular email marketing platforms or more than 3000 third-party apps via Zapier.

After that, you can switch to the Page Settings tab.

From here you can change the SEO settings, add Google Analytics tracking, and add header or footer scripts.

You can also connect your page to a custom domain name. This comes in handy for users creating multiple landing pages targeting different regions.

Finally, you can go ahead and save or publish your landing page.

You can now see your landing page live in action by opening it in a new browser tab.

Creating a beautiful landing page is not the end of conversion optimization. In fact, there is a lot more you can do to boost conversion rates even further.

Let’s take a look at some of these tried and tested landing page best practices.

2. Choose One Call to Action for Your Landing Page

One of the most common landing page mistakes is not setting a proper goal for your campaign.

For instance, having multiple calls to action on the same page can distract or confuse your visitors, so that they end up leaving without taking an action.

Best practice is to set one course of action for users to take. For instance, if your goal is to capture email leads, then your optin form should be the only action to take on your landing page.

That can mean removing navigation menus and other links from the page, or making them stand out less.

Or if you want users to make a purchase, then this should be the only course of action users are directed to.

Following are a few examples of clearer calls to action on landing pages.

1. MonsterInsights

The MonsterInsights landing page has two very clear calls to action that leads users to make a purchase.

2. OptinMonster

OptinMonster is a conversion optimization software, and they have several landing pages for different use cases. Each one of them is targeted to different audiences.

3. All in One SEO for WordPress

All in One SEO is the best WordPress SEO plugin on the market. For their landing page, they use a similar strategy. Under the features tab, you can view more landing pages for each feature, all of which lead users to make a buying decision.

As you can see, all of these pages have a clear call to action that is designed to stand out from the rest of the page.

3. Use Simplicity in Landing Page Design

For higher conversion rates, you want users to focus on the call to action and not get distracted.

A cluttered landing page design can easily distract users away.

To avoid this, make sure that you keep your landing page layout clean and simple. Using lots of empty space, color contrast, and large fonts can help you easily achieve that simplicity.

4. Use Colors and Contrast to Drive Action

It’s smart to make your call to action more prominent than other sections of your landing page, so that it draws the eyes of your visitors.

The easiest way to do this is by using bright, contrasting colors.

You can also use this technique to keep less significant information distracting users from main conversion goals. Simply choose a color that is similar to colors on the rest of the page.

5. Use Urgency For Higher Landing Page Conversions

Limited offers are an effective marketing technique you’ll see everywhere.

That’s because the scarcity adds urgency to an offer which makes it harder to ignore for users.

You can use the same marketing principles on your landing page by adding a countdown timer to your landing page layout.

6. Add Social Proof to Your Landing Page

People are more likely to buy a product if they see other people buying or recommending it. This concept is called social proof, and there are many different ways you can add it to your landing page to boost conversions.

The most common type of social proof is customer testimonials. SeedProd comes with a built-in testimonials block to easily add testimonials to your landing page.

Another way to add social proof is by using your landing page is by using TrustPulse.

It allows you to easily show small popup banners with live notifications of customer activity on your website.

This adds a FOMO effect to your landing page encouraging more users to convert.

TrustPulse works with all popular eCommerce platforms, and can automatically detect your visitors’ actions on your website. It can show email conversions, user sign ups, and many other notifications as well.

Lastly, you can also embed actual tweets and social media posts from your customers to your website as social proof. Smash Balloon’s Custom Feeds Pro allows you to create a custom feed of user tweets that you can then embed to your landing page.

7. Using Live Chat to Answer User Questions

Most of the time customers abandon a landing page simply because they couldn’t find the information they need.

A lot of time, they need that information instantly. Luckily there are easier ways to help your customers without setting up a dedicated team.

First, you can add a live chat bot to your website that can help users find the answers they are looking for right there on your landing page.

You can also set up a business phone number that allows customers to reach out to your sales or support team directly from your landing page. You could even use an auto attendant service so you don’t have to answer the calls yourself.

8. Make It Easier for Users to Contact

Some of your customers may not have time to make a phone call or interact with live chat. Often customers just want to leave a message. 

That’s why it’s important to make sure that it’s easy for users to reach out by adding a contact form to your website.

WPForms is the best contact form plugin for WordPress. It allows you to easily add contact form to your website.

Plus it is a full-fledged form builder that you can use to capture leads by adding a request a quote form, order form, user registration form, and more.

9. Convert Abandoning Visitors with Timely Prompts

Showing users a personalized message just when they are about to leave your website has proven to be a successful technique in capturing abandoning users.

OptinMonster allows you to easily create exit intent popups that automatically detect when a user is about to leave your landing page and display a popup.

For example, Easy Digital Downloads shows this popup when a visitor is about to abandon the checkout page.

You can display a popup with custom coupons, time limited offers, buy 1 get 1 free offers, and other promotional tools to convert those customers.

OptinMonster also allows you to create personalized campaigns. You can modify your popup based on user’s geographic location, pages they have seen, or products they have looked at.

10. Optimize Your Landing Page for SEO

Search engines are the main source of free traffic to any website. Optimizing your landing page for SEO helps you rank higher in search engines which brings more traffic for you to convert.

All in One SEO for WordPress is the best SEO plugin for WordPress on the market. It allows you to easily optimize your WordPress website for SEO.

For more details on using it, see our tutorial on how to properly install and setup All in One SEO for WordPress.

Another benefit of this is that it ensures that your landing page shows the right title and image on Facebook and other social networks.

11. Improve Page Load Speed for Higher Conversions

No one likes a slow website. In fact, studies show that one second delay in page load can cause 7% loss in conversions, 11% fewer page views, and 16% decrease in customer satisfaction.

You can see how much time your landing page takes to load by testing it with an online speed test tool.

For speed optimization, see our guide on how to improve WordPress speed and performance with step by step instructions.

12. Track Conversions to Optimize Your Landing Pages

We believe that you can’t improve what you can’t measure.

To optimize for higher conversions, you need to first make sure that you properly set up conversion tracking for all your landing pages.

This helps you see how your landing page is performing. If you have multiple landing pages, then you can also see which ones are performing best.

The easiest way to set up conversion tracking is by using MonsterInsights. It allows you to easily install Google Analytics in WordPress.

It also comes with enhanced eCommerce tracking which allows you to see your eCommerce conversion rate inside the WordPress admin area.

For more details, see our ultimate guide on conversion tracking in WordPress to learn how to set it up and how to track different conversion goals on your website.

Once you have baseline data, then you can set up A/B test campaigns to further optimize your landing pages.

We hope this article helped you find ways to improve your landing page conversions. You may also want to see these bonus tips on capturing abandoned cart sales, or see these proven tips to increase your website traffic.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Increase Your Landing Page Conversions by 300% (Proven Tips) first appeared on WPBeginner.

February 01, 2022 at 04:00PM

How to Add Google Maps in WordPress (The RIGHT Way)

Do you want to show Google Maps on your WordPress website?

If you’re running a local business, then displaying Google Maps on your site can help users easily find your location. It can also help improve your site’s search engine visibility so you can attract more website visitors.

In this article, we will show you how to add Google Maps in WordPress.

Why Add Google Maps in WordPress?

Did you know that Google Maps is the most popular navigational app on all platforms?

If you have an office or physical store address, then adding Google Maps to your WordPress website makes it easy for users to quickly locate your physical stores, restaurants, or retail outlets. This helps you attract more customers and generate more business.

Not only that, but embedding Google Maps can also improve your WordPress SEO. According to Google, 46% of all searches are local. Adding Google Maps to WordPress can boost your local SEO and improve your visibility in local searches.

Now there are two ways to embed Google maps in WordPress, and we will show you both of them.

The benefit of the second method is that it follows all local SEO best practices, so if you use it, then Google

will start to include your location on Google Maps. It will also display your business information like name, logo, address, phone number, open hours, and more in local search results.

Below are the quick links that you can use to go to the section you prefer:

• How to Add Google Maps in WordPress without Plugin
• How to Add Google Maps in WordPress with Local SEO (Recommended)

That being said, let’s see how you can add Google Maps to WordPress.

How to Add Google Maps in WordPress without Plugin

If you just want to quickly embed Google maps in a WordPress post or page, then you can use the default iFrame method.

Simply go to the Google Maps website and type in any street address in the search area.

Next, you need to click the Share icon and it will show a popup with the option to either Send a location link or Embed a map. You need to select the Embed a map option.

After that simply copy the HTML code for Google maps, and then open the page where you want to embed the map. Inside the block editor, you need to add a Custom HTML block.

Now you can simply paste the embed code you copied from Google maps, and then update or publish the page to preview the changes.

This method works for quickly embedding Google maps, but it doesn’t give you maximum SEO benefits.

If you’re a small business, restaurant, or online store with either a single or multiple physical location, then we recommend using the next solution to maximize your Local SEO rankings because it uses proper open graph data to help you rank higher in Google.

How to Add Google Maps to WordPress with Local SEO Plugin

The best way to add Google Maps and optimize your site for local SEO is by using All in One SEO (AIOSEO).

It’s the best SEO plugin for WordPress because it helps you get higher SEO rankings without editing code or hiring a developer. Over 3 million professionals use AIOSEO to improve their search engine rankings.

For this tutorial, we’ll be using the AIOSEO Pro version because it includes the Local SEO feature and other powerful optimization options. There is also a free version of AIOSEO that you can use to get started optimizing your site for search engines.

First, you’ll need to install and activate the AIOSEO plugin in WordPress. For more details, please see our tutorial on how to install a WordPress plugin.

Upon activation, the plugin will launch the setup wizard. You can click the ‘Let’s Get Started’ button to configure the plugin. If you need help, then please refer to our guide on how to properly set up All in One SEO in WordPress.

Next, you can head over to All in One SEO » Local SEO from your WordPress dashboard.

Then click the ‘Activate Local SEO’ button to get started configuring the local settings.

Once the Local SEO addon for WordPress is activated, you can add a single location or multiple locations in AIOSEO and display them on Google Maps. We’ll show you how to add both to your website.

Adding a Single Location

To add your locations, business information, open hours, and more, first you need to go to the ‘Location’ tab under All in One SEO » Local SEO.

If you have a single physical location, then keep the ‘Multiple Locations’ option set to No.

After that, scroll down to the ‘Maps’ section to pin your exact location.

Simply enter your address in the ‘Enter a query’ field and Google Maps will show your location.

Once you’ve entered your location, don’t forget to click the Save Changes button.

Adding Multiple Locations

If you have more than one physical location, then you’ll need to enable the ‘Multiple Locations’ setting under the ‘Location’ tab in Local SEO.

After that, a new Locations menu will appear in your WordPress admin panel.

Go ahead and navigate to Locations and then click the ‘Add New’ button.

Once you’re in the WordPress editor, scroll down to the ‘Map’ section.

Here you can enter your address in the ‘Enter a query’ field.

After entering your location on the map and adding location information, go ahead and click the ‘Publish’ button.

You can now repeat this step and add as many locations as you want for your business.

Once you’re finished adding your locations, you can go to the ‘Maps’ tab back in the All in One SEO » Local SEO menu.

Here you will have to enter a Google Maps API key.

Now, let’s see how to create an API key for Google Maps.

Creating a Google Maps API Key

To start, you’ll need to visit the Google Maps Platform website and click the ‘Get Started’ button.

After signing in with your Google account, you’ll need to set up a billing account.

Google Maps Platform has pay-as-you-go pricing, and they offer the first $300 of monthly usage for free for all users. For most websites, that will easily cover a simple map embed like the one we’re creating in this tutorial.

Don’t worry, they will not charge you any fees unless you manually upgrade to a paid account.

To get started, go ahead and click the ‘Create Billing Account’ button.

Next, you can select your country and choose what best describes your organization from the dropdown menu.

Once you’ve selected this information, click the checkbox for Terms of Service and then click the ‘Continue’ button.

On the next screen, you’ll need to enter your phone number for verification and click the ‘Send Code’ button.

After verifying the code, the next thing to do is enter your business name, payment method details, and billing address.

Once you’ve entered these details, click the ‘Start my Free Trial’ button.

Next, you’ll be asked a series of 4 questions about your organization and how you’ll use the Google Maps Platform.

Google Maps will ask about your primary goal for using the platform, which industry you’re in, select a use case, and your company size.

After answering these questions, go ahead and click the ‘Submit’ button.

You’ll now see a popup with your Google Maps API key.

You can copy and save this key in a text file for future use.

Now that you’ve created a Google Maps API key, you’ll need to head back to your WordPress dashboard to enter it in AIOSEO Local SEO settings.

Configuring Google Maps Settings in WordPress

You can now go back to All in One SEO » Local SEO from your WordPress dashboard and then navigate to the ‘Maps’ tab.

Go ahead and enter the Google Maps API Key in the ‘API Key’ field. You’ll see a preview of the map in AIOSEO as soon as you add the key.

Next, you can scroll down to edit the map settings.

AIOSEO lets you display Google Maps using a Gutenberg block, shortcode, widget, or PHP code. It also lets you choose different map styles and add a custom marker to your map.

Don’t forget to click the ‘Save Changes’ button when you’re done.

Displaying Google Maps in WordPress

Next, you can add Google Maps to any WordPress post or page. To start, simply edit or add a new page on your website.

Once you’re in the block editor, click the ‘+’ button at the top and add the ‘AIOSEO Local – Map’ block anywhere on the page.

After that, your Google Map will be added to the page.

AIOSEO also lets you edit the map settings from the options on your right. For instance, you can show labels and icons, add a custom marker, and edit the map’s width and height.

If you have multiple locations, then you can select which location to highlight by choosing from the options given in the menu on your right.

Simply click on the ‘Location’ dropdown menu and select your preferred location to display on your website.

Once you’re satisfied with your settings, go ahead and publish the page.

Now you can visit your website to see Google Maps in action.

You can also add Google Maps to your site’s widget section, like the sidebar or footer.

To start, head over to Appearance » Widgets from your WordPress admin panel. Next, click the ‘+’ button and add the ‘AIOSEO Local – Map’ widget block where you’d like to display your location.

After that, you can edit the widget settings.

For example, you could add a title, change the width and height of the map, choose which location to display if you have multiple locations, and edit the label.

That’s it!

Now when you update your website you’ll see Google Maps in your widgets area.

We hope this article helped you learn how to add Google Maps to your WordPress site. You can also check out our guide on the best WordPress plugins for small business, and our expert pick of the best identity theft protection service for entrepreneurs.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Add Google Maps in WordPress (The RIGHT Way) first appeared on WPBeginner.

January 31, 2022 at 04:00PM

7 Best WordPress Table Plugins to Display Your Data

Are you looking for a WordPress table plugin you can use to display data?

WordPress table plugins let you store and present your data in a table format to make it easy for your visitors to read. 

In this article, we’ll show you some of the best WordPress table plugins you can use to show your data.

Why Use a WordPress Table Plugin?

Tables are a great way to display large data sets in an easy-to-read way. You can use tables to share original data, show price comparisons, create web directories, and much more. 

WordPress has a default feature that lets you add tables to posts and pages, but it’s limited and doesn’t offer many styling options. 

Using a WordPress table plugin gives you access to additional features like drag and drop table builders, advanced sorting options, complete color and style control, and much more.

When you create engaging and interactive tables, it’s easier to keep your visitors engaged and spending more time on your WordPress website. 

Having said that, let’s take a look at some of the best WordPress table plugins you can use along with your WordPress site.

1. TablePress

TablePress is one of the most popular table plugins for WordPress. It lets you create beautiful tables simply and easily without any code. 

If you’ve used Excel before, then you’ll be right at home using this plugin. The process for adding data is just like adding data to a spreadsheet. 

Beyond adding data manually, you can import and export your tables in Excel, HTML, CSV, and JSON format. This makes it easy to migrate your tables from another plugin. 

It also comes with a unique feature that makes your tables more interactive. Your users can engage with your tables by using pagination, filtering, sorting, and more.

For more details, see our guide on how to add tables in WordPress posts and pages.

2. Formidable Forms

Formidable Forms is one of the most advanced form builder plugins in the market. It also has features that make it a powerful table building tool.

Essentially, you can create a form using the plugin, collect data, and then use that data to make and display your tables.

You can choose from multiple different styles for your tables and have them completely match the design of your site. Plus, the table builder lets you add sorting and filtering features, pagination, and more. 

With Formidable Forms, you can pull data from your existing forms, so your tables will automatically be updated as new data becomes available. 

This makes it an excellent choice for real estate websites, business directories, classified listings, and more. 

3. wpDataTables

wpDataTables is a premium table plugin that lets you quickly add tables to WordPress. It comes with a unique table builder that enables you to create visually appealing tables without writing any code.

You’ll find features that let you merge cells, add star ratings, give each cell a different style, add shortcodes to each cell, and more.

Once you activate the plugin, there’s a wizard that will walk you through the steps of creating your first chart. You can enter your data directly into the table, or import data from a CSV or Excel spreadsheet, XML file, PHP, and more.

To display your table, you can use the included Gutenberg block, shortcode, or a supported page builder. 

4. Data Tables Generator by Supsystic

Data Tables Generator is a flexible table plugin for users who need to create many different types of tables.

It offers support for sorting and search, and can display any type of data or media in your tables.

Similar to Excel and other spreadsheet software, you can even add equations and mathematical formulas into your tables.

You can also convert the data being stored in your tables into graphics, charts, and diagrams. This data visualization can help your visitors better understand your data. 

There’s an option for your users to export data on the front end and download it in PDF, Excel, or CSV format. 

5. Ninja Tables

Ninja Tables is a great WordPress table plugin that lets you create beautiful tables with ease. This plugin has several features that make more easy customization. 

You can choose between 13 different color schemes or create your own to match the design of your site.

Plus, you can customize how your table will look on mobile, tablet, and desktop devices. All existing table options can be turned on or off with a single click. 

The manual data entry process can be slow since you have to enter each column and row individually. But there are data import options to help speed this up. 

It even has a unique feature that lets you add custom CSS and JavaScript to your table for those who want to add custom code. 

6. Visualizer

Visualizer is a feature rich and easy to use table and charts plugin. If you’re writing WordPress blog posts and need to add both tables and charts, then this can be a great choice.

You can use the plugin to create interactive tables for your site and have complete control over the design. You can also add pagination, search, sorting, scrolling, and more. 

If you want to edit your tables directly from your posts and access the data import features, then you’ll need to upgrade to the Pro version of the plugin. 

7. WP Table Builder

WP Table Builder is a drag and drop table builder that lets you create good looking and fully responsive tables. 

You can add text, images, lists, buttons, star ratings, shortcodes, and custom HTML. 

This makes it useful for more than just displaying data. You can use it to create pricing tables, list tables, comparison tables for review sites, and more. 

It also comes with sorting functionality, and you have complete control over the style of your tables. 

Bonus: SeedProd

SeedProd is the best WordPress page builder plugin in the market. You can easily create completely custom pages for your website using the drag and drop builder.

It comes with a template library with over 150+ templates you can use as a starting point when creating your pages. Plus, it includes a block library with pre-built features you drag and drop onto your page.

One of these is a pricing table block that lets you create completely custom pricing tables.

These can be very useful when you’re building a sales page or product page and want to highlight different price points of your products. 

We hope this article helped you learn more about the best WordPress table plugins to store your data. You may also want to see our guide on how to choose the best blogging platform and our expert picks of the best virtual business phone number apps.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 7 Best WordPress Table Plugins to Display Your Data first appeared on WPBeginner.

January 28, 2022 at 04:00PM