How to Customize WooCommerce Product Pages (No Code Method)

Are you looking for a way to customize your WooCommerce product pages?

By fine-tuning your WooCommerce product pages, you can get more sales and improve your store’s conversion rates.

In this article, we will show you how to customize WooCommerce product pages without having to write any code.

Why Customize WooCommerce Product Pages in WordPress?

Your product pages are some of the most valuable content in your online store. The problem is that the default WooCommerce product pages aren’t optimized for conversions.

By creating unique product pages you can often convert visitors into paying customers at a much higher rate. This means you can earn more money without needing to attract more visitors to your site or improve your WooCommerce SEO.

Before you start customizing your WooCommerce product pages, you need to make sure you have the fastest WooCommerce hosting to support your online store because speed also has a big impact on conversion rates.

Once you’ve done that, let’s take a look at how you can customize your WooCommerce product pages with no code.

How to Customize Your WooCommerce Product Pages in WordPress

The easiest way to create a custom WooCommerce product page is by using SeedProd.

SeedProd is the best drag-and-drop WordPress page builder and comes with over 180 professionally-designed templates.

Even better, you can use SeedProd’s advanced theme builder to create a custom WordPress theme without having to write a single line of code.

You can use this drag-and-drop theme builder to customize every part of your online store, including your product pages.

SeedProd even has ready-made WooCommerce templates and eCommerce blocks that allow you to create a high-converting online store, fast.

Just be aware that this method will replace your current WooCommerce theme.

Install and Activate SeedProd

The first thing you need to do is install and activate the SeedProd plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Note: There is a free version of SeedProd that allows you to create stunning designs no matter what your budget. However, for this guide, we’ll use the premium plugin as it comes with the WooCommerce blocks and theme builder. You’ll need to buy a Pro subscription or higher in order to use the theme builder.

Upon activation, go to SeedProd » Settings and enter your license key.

You can find this information under your account on the SeedProd website. After entering the license key, click on the ‘Verify Key’ button.

Choose a WooCommerce Template Kit

With that done, it’s time to choose the WooCommerce template kit that you’ll use for your online store. Simply head over to SeedProd » Theme Builder and then click the ‘Theme Template Kits’ button.

Since we’re creating a custom WooCommerce theme, click on the ‘WooCommerce’ tab to see all the different eCommerce kits.

To preview a design, simply hover your mouse over it and then click on the magnifying glass.

This opens the template kit in a new tab.

This is a live preview, so you can see other designs in the kit by clicking on the links, navigation menus, buttons, and other interactive content.

Since you’re creating a custom WooCommerce product page, make sure to check out the product page design.

When you find a template kit you want to use, hover over it and then click on the checkmark when it appears. In this guide, we’re using the WooCommerce Starter Theme but you can use any template you want.

Customize the WooCommerce Product Page Template

SeedProd will import the whole kit into your WordPress website, so you can use the kit to create a custom product archive, shop page, blog index, and more.

To see all these templates, head over to SeedProd » Theme Builder.

After installing your template, you’re ready to start customizing the product page.

To get started, hover over the Product Page template and then click on the ‘Edit Design’ link when it appears.

This will open the template in SeedProd’s drag-and-drop editor, with a preview of your WooCommerce template to the right and some block settings on the left.

SeedProd will show an example of how the product page will look, using content from one of your WooCommerce products.

All the WooCommerce templates come with built-in blocks, which are a core component of all SeedProd’s designs.

To customize a block, simply click to select it in the page preview and then make any changes in the left-hand menu.

For example, the template comes with a built-in Featured Product block that you can customize in a few different ways.

To start, you may want to change the block’s size and alignment using the settings in the left-hand menu.

You’ll find more settings in the ‘Advanced’ tab. Here, you can make the image really stand out by adding a border or shadow, adding a CSS animation, and more.

As you make changes, the live preview will update automatically so you can try different settings to see what looks the best on your online store.

The WooCommerce template also has an Add To Cart call to action button. This allows shoppers to buy your products, so you’ll want to make the button stand out.

To start, you can replace Add To Cart with your own custom messaging, such as Buy Now or Get Yours Today. To make this change, simply select the Add To Cart button and then type the new text into the ‘Button Text’ field.

You may also want to add an icon font to the button, to help visitors understand what this button does at a glance.

SeedProd comes with a built-in library of more than 1400 Font Awesome icons that you can use on your product pages. In the left-hand menu, click to expand the ‘Icons’ section.

You can now choose whether to show the icon before or after the button text.

Simply make your decision and then click on the ‘Choose Icon’ button.

You’ll now see all the different Font Awesome icons that you can use. When you find an icon you like, give it a click.

When you’re happy with the button’s messaging, you can change how it looks by clicking on the ‘Templates’ tab. Here, you’ll find different button templates that you can use.

To use any of these designs, simply click on the one you want.

After choosing a template, you can fine-tune how the button looks by clicking on the ‘Advanced’ tab. Here, you can change the spacing between the button and the quantity box, increase the border radius to create curved corners, and more.

Another option is to open the ‘Button Style’ dropdown and choose a new style from the list.

Most of the settings are self-explanatory so it’s worth going through them to see what different kinds of effects you can create.

Another important section is the Product Data Tabs block. This shows shoppers detailed information, such as product tags, attributes, and categories.

With that in mind, it’s worth clicking to select the block and then seeing what changes you can make in the left-hand menu. For example, you can change the background color, text color, increase the padding, and more.

To remove any of the default blocks, simply hover your mouse over that block.

Then, click on the Trash can icon when it appears.

You can also move blocks around the page using drag and drop.

Get More Sales with a Custom WooCommerce Product Page

The template’s built-in blocks are a great start, but you may want to add your own content.

SeedProd has lots of WooCommerce blocks that you can use to create a high-converting online marketplace or store. To help you out, here are some blocks you may want to add to your WooCommerce product page.

Show Related WooCommerce Products

You may be able to get more sales and increase the average order value by showing related items on your product pages. These might be products that shoppers frequently buy together or items that complement one another.

For example, if a customer buys a laptop then they may also be interested in a laptop bag.

SeedProd comes with a ready-made Related Products block. However, to get the most out of this block you’ll need to set up linked products in the WooCommerce plugin, as you can see in the following image.

For step-by-step instructions on how to add linked products, please see our guide on how to upsell products in WooCommerce.

With that done, simply find the Products Related block in the SeedProd editor and then drag it onto your layout.

By default, the block shows one related product in a single column.

You can show more products by typing new numbers into the ‘Columns’ and ‘Posts Per Page’ boxes or by clicking the arrow buttons.

If you display multiple products, then you can change how these items are arranged using the ‘Order By’ box. For example, you might show the highest-rated products first, since customers seem to enjoy these items the most.

You can also open the ‘Order’ dropdown and choose whether to display the related items in ascending (ASC) or descending (DESC) order.

Add a Star Rating

Showing a star rating for each product can help reassure shoppers that your items are good quality. That said, you may want to drag the Star Rating block onto your design.

For the best results, we recommend showing the star rating towards the top of the screen, where it’s easy for customers to spot. This can help shoppers make purchasing decisions faster since they can immediately see whether other shoppers recommend a product.

Use FOMO by Showing the Product Stock

FOMO, or ‘fear of missing out,’ encourages shoppers to take action now.

If you sell limited edition items or regularly have a small amount of stock, then you may want to show the number of products remaining. This can convince shoppers to buy now, rather than wait and risk the product selling out.

To show this information, drag the Product Stock block onto your design.

By default, the block displays the number of items remaining, followed by ‘in stock.’ You may want to add your own messaging to this default text.

To do this, simply type into the small text editor in the left-hand menu. If you do add some text, then be careful not to edit the ‘[sp_product_stock]’ tag as this allows SeedProd to show the total number of items remaining.

Replace the Featured Image with a Product

A featured product image lets shoppers see what they’re buying in an online store.

However, sometimes you may want to replace a single featured image with a product galley. For example, you might show the same product from different angles. Some stores even use interactive 360-degree images so shoppers can explore a product in more detail.

If you’ve added a gallery to your WooCommerce products, then it makes sense to replace the default Product Featured Image block with a gallery block.

To do this, simply hover over the Featured Product block and then click on the trash can icon when it appears.

You can then find the Product Gallery Image block in the left-hand menu and drag it onto your page layout.

We recommend adding this block toward the top of the page, so visitors can immediately see what they’re buying.

Shoppers can zoom into the image by hovering their mouse over the product gallery.

By default, the zoom icon appears in the upper-right corner of the current featured image, but you can change this using the ‘Position Top’ and ‘Position Right’ sliders.

You can also make the magnifying glass icon bigger or smaller using the ‘Font Size’ slider or change its icon color and background color.

You can also add borders around the different images, using the ‘Image Border’ and ‘Thumbnails’ border settings.

Create a Buzz on Social Media with Sharing Buttons

If a shopper shares your product on social media, then it can drive more people to your online store. With that in mind, it’s a good idea to add social share buttons to your product pages.

SeedProd has a Social Sharing block that supports Facebook, Twitter, LinkedIn, and Pinterest. Simply drag and drop this block onto your page and it’ll add the Facebook and Twitter sharing buttons automatically.

To add more social networks, simply click on the ‘Add New Share’ button.

You can then choose a social media site from the dropdown menu.

After adding all the networks you want to use, you can change the size of the sharing buttons using the ‘Size’ dropdown.

Bigger social sharing buttons will stand out more, although it may distract from the page’s other content including the Add To Cart call to action.

Show Customer Testimonials and Business Reviews

WooCommerce lets customers review your individual products, but you may also want to show customer testimonials. These might be quotes from your best reviews, comments about your excellent customer service, or any other content that you want to highlight.

SeedProd’s Testimonials block lets you create rotating testimonials, which is a great way to show lots of information in a small amount of space.

For more information, please see our guide on how to add rotating testimonials in WordPress.

Highlight Recently Viewed Products in WooCommerce

A ‘recently viewed’ section encourages customers to revisit products they recently saw, but didn’t add to their cart. This helps customers compare products and find the item that’s right for them. It also gives them a chance to change their mind, and buy a product they recently visited but didn’t add to their shopping basket.

With that being said, you may want to add SeedProd’s Recent Products block to your design.

After adding the block, you can change the number of columns using the settings in the left-hand menu.

If you want to show lots of different products, then you can add pagination by activating the ‘Pagination’ toggle.

If you do enable ‘Pagination,’ then you’ll get access to some extra settings.

To start, you can show the total number of results at the top of the Recent Products block, by enabling the ‘Show Items Count’ toggle.

You may also want to enable the ‘Show Order By’ slider, as this allows visitors to sort through the recent products.

As you can see in the following image, this adds a ‘Default Sorting’ dropdown to the area.

Show Your Most Popular WooCommerce Products

You may want to show the best-selling or top-rated products on your product pages. Since these items are already performing well, showing them to more people can be an easy way to get more sales.

Another option is to show products that are currently on sale. This can motivate shoppers to buy these items now, in order to get the best deal.

SeedProd has a few blocks that can fetch these products automatically. If you want to show your biggest sellers, then add the Best Selling Products block to your design.

For more information, please see our guide on how to display popular products on WooCommerce product pages.

If you want to show products that have the highest star rating, then you can drag the Top Rated Products block onto the page.

Finally, there’s a Sale Products block that shows all the items that are currently on sale.

No matter what block you add, click to select it and then take a look at the settings in the left-hand menu. All of these settings are straightforward, so it’s worth going through them to see what different effects you can create.

How to Publish Your Custom WooCommerce Product Page

When you’re happy with how the product page looks, it’s time to save your changes. Simply go ahead and click the dropdown arrow next to ‘Save’ and then select the ‘Publish’ option.

The custom product page won’t appear on your online store until you activate the entire custom WooCommerce theme. This gives you the chance to look through the other designs in your theme kit, and then make any changes using SeedProd’s drag-and-drop builder.

For example, you’ll typically want to edit the header and footer templates to feature your own navigation menus, your store’s custom logo, and other content. For inspiration, please see our checklist of things to add to the footer of your WordPress site.

To edit any other template, head over to SeedProd » Theme Builder. Then, hover over the template you want to customize.

You can then click on the ‘Edit Design’ link when it appears.

Now, simply change the design by adding more blocks and then customizing them using the settings in the left-hand menu.

Just keep repeating these steps until you’re happy with how all the templates are set up.

When you’re ready to make the custom WooCommerce theme live, go to SeedProd » Theme Builder. You can then click on the ‘Enable SeedProd Theme’ toggle so it shows ‘Yes.’

Now, if you visit your online store you’ll see the custom WooCommerce product page live.

We hoped this article helped you customize your WooCommerce product pages without coding. You may want to see our guide on how to increase your blog traffic or our expert pick of the best WooCommerce plugins for your store.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Customize WooCommerce Product Pages (No Code Method) first appeared on WPBeginner.

May 01, 2023 at 11:15PM

How to Choose a Target Audience for Blogs (+ Examples)

Are you looking for the best practices on choosing a target audience for your blog?

Choosing a target audience allows you to create better content that resonates with your users. This helps you get more conversions and sales.

In this article, we’ll show you how to easily choose the target audience for your blog with examples.

Here is a quick overview of the topics we’ll cover in this article.

• What is a Target Audience?
• Why Choosing a Target Audience is Important
• Types of Target Audience for Your Blog or Business
• Finding Your Target Audience Using Google Analytics
• Viewing Google Analytics Reports for Your Target Audience
• Building Customer Personas for Your Target Audience
• Creating Content for Your Target Audience

What is a Target Audience?

A target audience is a group of people that a business wants to reach with its products, services, or content.

This group of people would have similar interests, needs, demographics, or other characteristics that make them more likely to be interested in what your business has to offer.

Whether you are starting a blog or an online business, choosing a target audience helps you create effective messaging that really connects with that intended audience.

For instance, a blog about tennis or football may want to reach out to an audience interested in that particular sport, rather than sports content in general.

Similarly, an online store selling pet toys may want to target people who have pets and live around the areas where the store can easily ship products.

Why Choosing a Target Audience is Important

Choosing a target audience is important for a blog or online business because it helps them create content and products tailored to that particular group of people.

This means that the content and products will be more valuable and relevant to the audience which can lead to more user engagement, higher conversions, and increased sales.

Another benefit of choosing the right target audience is that it allows you to plan a more consistent and focused marketing strategy.

By understanding the interests, age, gender, and location, you can reach the right audience by creating organic content or running paid ads on Google or Facebook.

Not choosing a target audience has some significant disadvantages as well.

For instance, you may end up creating content that does not fit any specific customer persona and doesn’t motivate users to spend more time on your blog or WordPress website.

You may also end up wasting time and resources acquiring leads and customers who may not find your content or products relevant to their needs.

That being said, let’s understand what some common types of target audiences are and how you would go about finding the right target audience for your blog or online business.

Types of Target Audience for Your Blog or Business

Marketers categorize their target audience based on their intent, interests, location, and other information.

Following are a few examples of different types of target audiences:

1. Buying Intent Audience

This type of target audience is looking to make a purchase.

For example, let’s say you run an eCommerce store selling gym equipment. You may want to target an audience more interested in buying equipment.

To do that, you will need to create content like a sales funnel to drive customers toward making a purchase.

2. Information / Educational Audience

This type of target audience is looking for information about specific topics.

For instance, they may need information about workout plans, healthy food recipes, fitness advice, and more.

To target this audience, you’ll need to create content that provides this informational and educational value.

Now as you can see, you can still have an eCommerce store selling gym equipment, yet you have two different types of target audiences that you can create content for.

3. Demographic Target Audience

This type of target audience is selected based on their demographic information, such as age, gender, location, occupation, income group, and more.

For instance, you may have certain products women are more interested in. Similarly, you may want to reach people in specific locations where you can ship products.

Now let’s say you want to run Google or Facebook Ads. You can target these specific demographics to make your ads more effective.

To summarize:

• Target audience types can be segmented based on their intents, challenges, and segments.
• A business can have multiple target audiences with different intents.
• Each target audience can be further divided into narrower segments to make your campaigns even more effective.

Finding Your Target Audience

Most blog and business owners already have some very basic idea of who their target audience is.

For instance, if you run a travel blog, then you may already have some idea of your target audience and what their interests are.

However, often it is just guesswork and may not be enough to get you the desired user engagement and customer acquisition that you seek.

Finding Your Target Audience Using Google Analytics

Smart marketers rely on actual marketing data to choose their target audience and learn more about them.

The biggest source of this data is Google Analytics.

It is a free tool provided by Google that allows you to see where your website visitors are coming from, what they look at, where they are located, and more.

You can also use it to collect demographic data, which allows you to see your audience’s age, gender, and interests as well.

Setting Up Google Analytics for Audience Insights

The easiest way to set up Google Analytics on your blog is by using MonsterInsights. It is the best Google Analytics plugin for WordPress and allows you to easily set up Google Analytics for your WordPress blog.

First, you need to install and activate the MonsterInsights plugin. For more details, see our guide on how to install a WordPress plugin.

Note: There is also a free version of the plugin called MonsterInsights Lite that you can try. However, we recommend upgrading to the pro version to take full advantage of the plugin.

Once you have activated the plugin, visit the Insights » Settings page in your WordPress admin area and then click on the Connect MonsterInsights button.

After that, you can follow the on-screen instructions to connect Google Analytics to your WordPress website.

To learn more, see our tutorial on how to install Google Analytics in WordPress, which has detailed step-by-step instructions.

Once you have connected to Google Analytics. You’ll need to turn on demographics data in your Google Analytics account settings.

Simply log in to your Google Analytics account and click on the Admin gear in the lower corner.

Next, under the property column, click on Data Settings » Data Collection menu.

This will slide open the Data Collection page. From here, you need to turn on the ‘Google signals data collection’ option.

Google Analytics will now start collecting demographic data for your website visitors.

To view this report on your WordPress website, switch back to your WordPress admin area and go to the Insights » Settings page.

From here, you need to click on the Engagement tab and turn on the checkbox next to the ‘Enable Demographics and Interests Reports for Remarketing and Advertising’ option.

Don’t forget to click on the Save Changes button to store your settings.

Viewing Google Analytics Reports for Your Target Audience

Now that you have set up Google Analytics and turned on demographics data, you’ll need to wait for Google Analytics to collect some data.

After a while, you can visit the Insights » Reports page. Under the overview tab, you’ll see the overall traffic performance of your website.

You can also see new vs returning users and a device breakdown chart.

The device breakdown chart will show you what kind of device your users are using Desktop, tablet, or mobile.

You’ll also find the top countries your visitors are coming from and your top posts and pages.

Next, you need to switch to the Publisher tab and scroll down a little. From here, you’ll see Age and Gender charts.

The chart will show you a breakdown of users by age and gender.

Note: It is normal to have a large chunk of users marked as unknown. Google only collects data from users who are logged in and have opted in for ad personalization.

Below that, you’ll find the Interests report. This data is collected by Google Signals to help marketers target the right audience. It also helps publishers see the interests of their current website audience.

This gives you an idea of what topics interest your target audience the most.

You can further drill down these reports inside the Google Analytics dashboard. Simply go to the Demographics » Demographic details report under your Google Analytics account.

From here you can narrow down your audience by country and city. You can also see more detailed reports of interests, age, and gender breakdowns.

All of this data gives you a much clearer image of your website’s current audience and from here you can choose the target audience that you want to focus on.

Building Customer Personas for Your Target Audience

Building ‘Customer Personas’, also known as buyer personas, is a marketing exercise that helps you better understand your target audience.

These customer profiles use the target audience based on the data you have collected in the earlier step.

A good customer persona focuses on the following key elements.

1. Goals – What the user wants to achieve?
2. Pain points – What are the hurdles and challenges they face in achieving those goals?
3. Values and motivations – What drives them to achieve their goals? For instance, it could be personal, professional, or business growth, faith, beliefs, lifestyle, or more.
4. Solutions – How your product, services, or content can help them?

There are many ways to generate customer profiles using surveys, customer feedback, and other data sources.

You can also use customer persona generators to fill in the data.

1. WPForms

Perhaps the best way to create a target audience profile is by collecting user data directly on your website. You can do so by running surveys, polls, Net Promoter score surveys, feedback forms, and more.

WPForms is the best WordPress form builder on the market that allows you to create all types of survey and feedback forms for your website.

It comes with built-in templates to quickly create forms and surveys.

Plus, you can save form data, export it, and use it in other third-party apps to better understand your website audience.

2. Customer Avatar Cheat Sheet by Digital Marketers

This downloadable cheat sheet helps you fill in a template to generate a customer avatar for your target audiences.

You can provide a name to each customer persona and fill in their average age, gender, and location based on the demographics data you collected using Google Analytics.

After that, you will need to answer the four main sections about their goals, challenges, objections, and sources of information.

The purpose of the exercise is not only to give you a better understanding of each customer persona but also to help you answer and address their objections.

3. HubSpot’s Make My Persona

Make My Persona is a free tool created by HubSpot. It allows you to simply answer a few questions to generate a persona for your target audience.

You can then edit the template by manually creating your own sections and adding information to them.

Depending on your business needs, you can then segment your target audience into different categories and create different reader profiles for each segment.

Creating Content for Your Target Audience

Once you have chosen your target audience, the next step is to reach out to them with the right content.

You can now narrow down your list of content ideas to match your target audience’s goals and pain points.

For instance, your audience’s goal could be “losing weight,” and their challenge is that they cannot go to the gym.

This allows you to look for ideas around ‘working out at home’ and ‘exercising without gym equipment.’

To learn more, see our beginner’s guide on how to do keyword research for your WordPress blog.

Following are some essential WordPress tools that you can use to optimize your content for your target audience further.

1. All in One SEO for WordPress

Once you start writing content for your specific audience, you will realize that there is already a lot of similar content out there.

How do you beat them and make sure that your customer can find you?

This is where All in One SEO for WordPress comes in. It is the best WordPress SEO plugin on the market and allows you to optimize your content for more visibility on search engines.

It shows the TruSEO score inside the WordPress editor with practical tips to improve your content.

Plus, it comes with a built-in headline analyzer tool to help you write catchy headlines to improve your organic click-through rate.

AIOSEO also includes integration with ChatGPT AI to generate your SEO title and meta descriptions.

Other notable features include powerful XML sitemaps, schema markup, focus keyphrases, and free Semrush integration.

To learn more, see our tutorial on how to set up All in One SEO for WordPress.

2. OptinMonster

Bringing your target audience to your website is only the first part of the customer journey. Next, you need to convince them to make a purchase or sign up.

Research shows that more than 70% of people visiting your website will leave in merely a few seconds without making a purchase.

Luckily, there are tools like OptinMonster. It is the best conversion optimization software on the market. It allows you to easily convert your target audience into paying customers and subscribers.

It allows you to use intuitive marketing tools like lightbox popups, countdown timers, header and footer banners, and more to convert users.

With its powerful targeting features, you can show personalized messages to users at a precise time for maximum impact.

3. SeedProd

Now let’s say you want to run an ad campaign for upcoming holidays. This campaign targets a specific segment of your target audience.

However, sending them directly to your homepage doesn’t show them the most relevant and effective content.

This is where SeedProd can help. It is the best WordPress page builder plugin on the market and allows you to create beautiful landing pages for your website quickly.

It uses an intuitive drag-and-drop design tool and comes with dozens of templates that are optimized for sales and conversions.

It comes with support for WooCommerce and dozens of ready-made templates to easily create any kind of page you need.

For details, see our guide on creating landing pages in WordPress.

4. PushEngage

As a marketer, your goal is to open a communication channel with your users before they leave your website.

There are a bunch of tools you can use to achieve this. This includes social media marketing, email marketing, paid search campaigns, or push notifications.

Push notifications are custom messages with links that you can send as notifications to users’ web browsers.

PushEngage is the best push notification software on the market. It enables you to send push notifications to your users regardless of which device they are using (mobile or desktop).

It comes with powerful targeting features that allow you to send personalized messages to your users. Plus, you can automatically segment your target audience for more effective messaging.

For more details, see our tutorial on how to add web push notifications to your WordPress site.

We hope this article helped you learn how to choose a target audience for blogs. You may also want to see our complete WordPress SEO guide or take a look at our tutorial on how to get more traffic to your website.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Choose a Target Audience for Blogs (+ Examples) first appeared on WPBeginner.

May 01, 2023 at 03:34PM