How To Properly Set Up eCommerce Tracking In WordPress

Are you looking to set up eCommerce tracking in WordPress?

Setting up eCommerce tracking for your online store will help you find your top-selling products, see which campaigns perform the best, understand how people find and use your website, and more. Then you can use those insights to get more traffic and boost sales.

In this article, we’ll show you how to properly set up eCommerce tracking in WordPress so you can grow your business and make more money.

Why Set Up WordPress eCommerce Tracking?

When starting a new online store, most store owners begin by making decisions based on gut feeling or best guesses.

That’s good for getting started, but to take your business to the next level of growth, you need to start making data-driven decisions.

But what data should you base your decisions on?

That’s where WordPress eCommerce tracking comes in. It helps you make

decisions based on data from your actual visitors and customers. You’ll get tailored insights to boost your sales so you can make more money.

For instance, you can find out which products your customers like to buy the most on your WooCommerce store. This way, you can offer similar products to get more sales.

Plus, eCommerce tracking in WordPress can help you better understand your audience, where they’re from, and how they use your website, so you can invest more in the channels and strategies that are proven to work.

For example, if you find out that 80% of course sales on your membership site comes from Facebook, then you may decide to invest in ads on Facebook and stop spending time on other social media platforms that aren’t converting.

With that said, let’s take a look at how to track your eCommerce store’s performance in WordPress.

Setting Up eCommerce Tracking in WordPress

The easiest way to track the performance of your online store is by using MonsterInsights. It’s the best Analytics WordPress plugin and is used by over 3 million professionals.

MonsterInsights helps you set up eCommerce tracking in Google Analytics without editing code. The plugin works with some of the most popular eCommerce plugins, including WooCommerce, Easy Digital Downloads, MemberPress, LifterLMS, GiveWP, and more.

It also shows important stats inside your WordPress admin area, so you can quickly view how your website is performing and get insights to grow your business.

Note: You’ll need the MonsterInsights Pro version because it includes the eCommerce addon, dashboard reports, and other advanced tracking features. There is also a MonsterInsights Lite version you can use to get started.

First, you can install and activate the MonsterInsights Pro plugin on your website. If you need help, then please refer to our guide on how to install a WordPress plugin.

Upon activation, you’ll be taken to the MonsterInsights welcome screen in your WordPress dashboard. Go ahead and click the ‘Launch the Wizard’ button.

Next, follow the steps in the wizard to set up the plugin and connect your website with Google Analytics. For more details, you can go through our guide on how to install Google Analytics in WordPress.

After that, you’ll need to navigate to Insights » Addons from your WordPress dashboard. Then scroll down to the eCommerce addon and click the ‘Install’ button.

The addon will automatically activate, and you’ll see the status change to Active.

Enabling Enhanced Ecommerce Reporting

In the next step, you’ll need to enable Enhanced Ecommerce in Google Analytics. Enhanced Ecommerce allows you to track your customer’s shopping behavior, checkout behavior, top products, and sales performance in Google Analytics.

To start, you can visit the Google Analytics website and login to your Google account. Next, you’ll have to choose the property on which you’d like to enable Enhanced Ecommerce.

Now, go ahead and click the ‘Admin’ settings option from the menu on your left.

After that, you’ll need to click on ‘Ecommerce Settings’ under the View column.

On the next screen, you can click the toggles for ‘Enable Ecommerce’ and ‘Enable Enhanced Ecommerce Reporting’ to switch them to On.

There is also an option for creating ‘Checkout Labeling’ that you can use to label your checkout funnel steps. However, this is optional and you can simply go ahead and click the ‘Save’ button.

Once you’ve enabled Ecommerce settings in Google Analytics, you can head back to your WordPress website dashboard.

After that, simply navigate to Insights » Settings and then click the ‘eCommerce’ tab. Next, you’ll need to ensure that the ‘Use Enhanced eCommerce’ option is enabled under the eCommerce Tracking section.

MonsterInsights will now automatically detect your WordPress eCommerce plugin and start recording analytics.

Next, let’s look at how you can use MonsterInsights’ reports to see your online store’s performance.

View eCommerce Reports in WordPress

When it comes to using Google Analytics and finding the data that you need, it can be overwhelming for beginners.

MonsterInsights makes it super easy to get the data that matters, as it brings all your important stats inside the WordPress dashboard. This way, you get to see how your eCommerce store is performing and then make decisions to grow your business.

To see eCommerce reports in WordPress, you can head over to Insights » Reports and then click the ‘eCommerce’ tab.

In the report, you can quickly glance at an overview of how your online store is doing by looking at the conversion rate, transactions, revenue, and average order value.

Besides that, MonsterInsights also shows your Top Products. It helps you spot your top selling items along with its quantity, percentage of sales, and total revenue. You can use this data to find out which products your customers like and then offer similar products to boost sales.

Next, you can scroll down and view the Top Conversion Sources.

These are the websites that are sending the most sales to your store. You could invest in ads on those sites, create special discount offers or free shipping offers for people that arrive from these sources, or reach out to them to work out a cross-promotion or other partnership.

Other reports you can view in the eCommerce section in MonsterInsights includes the Total Add to Carts, Total Removed from Cart, Time to Purchase, and Sessions to Purchase.

You can use these reports to better understand your customer’s behavior while shopping and during checkout.

For instance, MonsterInsights shows how long it takes for customers to purchase a product from their first visit. You can use the data to optimize your sales funnel and reduce shopping cart abandonment.

We hope this article helped you learn how to properly set up eCommerce tracking in WordPress. You may also want to see our expert pick of the best business phone services, and the best WordPress plugins for business sites.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How To Properly Set Up eCommerce Tracking In WordPress first appeared on WPBeginner.

December 29, 2021 at 02:00PM

How To Create A Custom Calculator In WordPress

Do you want to create a custom calculator in WordPress?

Perhaps you want users to be able to calculate something on a landing page, or you’d like to use the calculator as a tool to generate more leads for your business.

In this article, we’ll show you how to easily create a custom calculator in WordPress.

Why Add a Custom Calculator in WordPress?

Adding a custom calculator to your WordPress website allows your users to quickly calculate things without leaving your website.

For instance, on a health and fitness WordPress blog, you can add a BMI calculator allowing users to quickly calculate BMI, so they know which subscription plan or a product to purchase.

Similarly, you can use custom calculators for calculating a mortgage, car payments, product configurations, loan interest, and more.

Custom calculators can also be a useful tool to generate leads on your website. For instance, you can ask users to provide their email addresses to get the personalized results of the calculator tool sent to their inbox.

That being said, let’s take a look at how to easily create a custom calculator in WordPress.

Creating a Custom Caclulator in WordPress

The best way to create a custom calculator for your website is by using Formidable Forms. It is the best WordPress calculator plugin on the market and the easiest way to build any kind of advanced form.

The first thing you need to do is install and activate the Formidable Forms plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, you’ll need to install the free version of the plugin called Formidable Forms Lite. This free version provides the core foundation for advanced features of the plugin.

Next, you need to visit the Formidable Forms » Global Settings page to enter your plugin license key. You can find this information under your account on the Formidable Forms website.

Now, you are ready to create your first custom calculator for your website.

Simply head over to the Formidable » Forms page and click on the Add New button.

This will bring up a list of available form templates to choose from.

In the search box, type ‘Calculator’ and select the ‘Calculator’ category.

This will bring up a list of calculator templates to choose from. Formidable Forms comes with a bunch of commonly used custom calculators.

Simply click to select and and then click on the add button to use that form. For the sake of this tutorial, we’ll be creating an ROI Calculator (Return on Investment calculator).

The plugin will load the Formidable Forms’ form builder interface with the calculator template you selected.

From here, you can simply point and click to customize amy form field if needed. You can click on a field to change its label and properties.

You can also add new fields from the left column by simply dragging and dropping the field.

Once you are satisfied with the form fields, you can simply click on the ‘Update’ button at the top right corner of the screen.

Your custom calculator form is now ready, and you can add it to any WordPress post or page on your website.

Simply edit an existing post / page or create a blank page. On the content editor screen, you need to add the Formidable Forms block to your page.

After adding the block, you can simply click on the drop-down menu in the block settings and select your ROI Calculator form.

Formidable Forms block will now fetch and display the preview of your calculator form inside the WordPress block editor.

You can now continue editing your page or save and publish it on your website.

Once done, you can visit the page in a new browser tab to see your calculator in action.

Customizing Your Calculator Form in WordPress

You can always customize any calculator you create with Formidable Forms. Simply, go to the Formidable » Forms page and click on the edit button to change your calculator form.

Any changes you make to your form will automatically appear on any posts or page where you have added this form on your website.

Viewing Your Calculator Form Entries

Formidable Forms automatically saves calculator form entries into your WordPress database.

You can easily view all calculations performed by users by visiting Formidable » Entries page.

From here, you can click on individual entries to view the data entered by users.

Alternately, you can also filter entries by specific calculator form to view data from all entries in a table format.

From here, you can also download all calculator data in the CSV format and view it in spreadsheet software.

Need even more insights? Switch to the Reports tab for your form entries and you will be able to see detailed charts and graphs for your calculator.

For instance, in our ROI calculator report, we can see the average ROI percentage as submitted by users.

These charts give you quick insights into how users interact with calculators on your website and average responses. You can then use this information to tailor your content for your audience’s requirements.

Capturing Leads with Your Custom Calculator

Formidable Forms makes it super easy to add customer calculators in WordPress and connect it to your email marketing service.

However, you’ll still need to nudge users into using the calculator and capture leads, and increase sales.

This is where OptinMonster comes in. It is the best lead generation software on the market and allows you to easily convert website visitors into subscribers and customers.

It comes with tools like lightbox popups, slide-in popups, countdown timers, header and footer banners, and more. All of them help you nudge users into using your custom calculators.

OptinMonster also comes with powerful targeting rules and personalization options to show users targetted messages at the right time.

We hope this article helped you add a custom calculator in WordPress. You may also want to see our guide on best business phone services, or see our tips on how to track conversions in WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How To Create A Custom Calculator In WordPress first appeared on WPBeginner.

December 28, 2021 at 04:00PM

How to Make Custom Fields Searchable in WordPress

Do you want your visitors to easily search custom fields to find content on your website?

WordPress search doesn’t work with custom fields by default, which can make it harder for your visitors to find what they need. By making custom fields searchable, you can provide a better user experience for your visitors.

In this article, we’ll show you how to make custom fields searchable in WordPress.

What Are Custom Fields & Why Make Them Searchable?

WordPress custom fields allow you to store any kind of additional information (metadata) about a post or page.

WordPress adds metadata such as title, author, date, time, and more to your posts and pages. With custom fields, you can add more information about your content, and display them on your website if you wish. A lot of popular WordPress plugins and themes use custom fields to store important data.

For example, the content you enter in your WordPress SEO plugins such as All in One SEO is technically a custom field, or custom product attributes that you may add to your WooCommerce products sometimes are also custom fields.

However, WordPress doesn’t search content on your website using custom fields. By default, when a visitor uses a search bar on your website, WordPress will only show them results where the title and content match their search terms.

Making your custom fields searchable improves the user experience on your WordPress website. It allows your visitors to search for any content with ease, keeping them on your website longer and reducing any frustration.

That said, let’s look at how you can make custom fields searchable.

Making Custom Field Searchable in WordPresss

The easiest way to make custom fields searchable is by using the SearchWP plugin. It’s the best WordPress search plugin and allows you to adjust the search algorithm without editing code.

The plugin indexes everything on your WordPress site. For instance, it uses custom fields, PDF documents, text, custom tables, files, categories, shortcodes, and more to improve WordPress search for your users.

Besides that, SearchWP works seamlessly with other popular plugins like Advanced Custom Fields, Meta Box, Toolset, Easy Digital Downloads, WooCommerce, and Pods.

To start indexing your custom fields, first you’ll need to install and activate the SearchWP plugin. If you need help, then please see our guide on how to install a WordPress plugin.

Upon activation, you can head over to Settings » SearchWP and then navigate to the ‘Engines’ tab from the WordPress admin panel.

After that, you’ll need to click the ‘Add/Remove Attributes’ button to add custom fields to the search algorithm for your posts, pages, and media.

When you click the button, a popup window will now appear.

Go ahead and click the dropdown menu under Custom Fields and then select the ‘Any Meta Key’ option to make all your custom fields searchable. Or you can type the custom fields you want to include during the search process. if you don’t want to include them all.

Once you’ve chosen the custom fields, simply click the ‘Done’ button.

A custom fields option will now be added to the search algorithm for posts. You can see the ‘Custom Fields’ under the Applicable Attribute Relevance section.

Next, you can adjust the attribute slider to set the relevance weight given to each attribute during a search.

For example, if you move the slider to the right and set it to maximum, then SearchWP will give high preference to the data in the custom fields when searching content on your site.

You can now repeat the step for making custom fields searchable for pages and media files.

After making these changes, don’t forget to click the ‘Save Engines’ button.

SearchWP will now index your content, PDF metadata, custom fields metadata, images, files, and other types of metadata to include in WordPress search.

You’ll be able to see the ‘Index Status’ in the right corner and view how many items the plugin has indexed.

Besides that, SearchWP also offers other customization settings.

For instance, if you go to the ‘Settings’ tab, then you can add stopwords and synonyms to be ignored during the search process to improve relevancy and performance.

The plugin will already have a list by default, but you can add more stopwords if you want. Similarly, you can add synonyms for search terms that you want to ignore while searching.

Next, you can edit more settings by going to the ‘Advanced’ tab.

For example, the plugin lets you enable the option to show partial matches when search terms show no result, limit results to exact matches when double quotes are used, remove minimum word length, and more.

Now, if you want to see the search history and see which queries your users search the most, then head over to the ‘Statistics’ tab.

The plugin will give all the stats about your WordPress search from the past 30 days or the last 1 year. You can use this data to see which queries your users search while on your site and come up with new content ideas.

We hope this article helped you learn how to make custom fields searchable in WordPress. You may also want to look at our guide on how to register a domain name and the best WordPress plugins for business sites.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Make Custom Fields Searchable in WordPress first appeared on WPBeginner.

December 27, 2021 at 04:00PM