How to Create a Sales Page in WordPress (That Converts)

Do you want to increase sales from your website? 

A good sales page can be the key to converting more website visitors into paying customers thus boosting your profits. 

In this article, we’ll show you how to create a high converting sales page in WordPress.

What Is a Sales Page?

A sales page has a single purpose: get people to buy your products or services.

You might create a sales page for your new ebook, upcoming conference, subscription box, eCommerce product, or consultancy services. But the goal is always the same: to get more sales for your business.

Every sales page is unique. However, most high-converting pages pitch a product or service, and then follow it with a call to action (CTA). 

For example, the OptinMonster sales page below has a clear CTA. This CTA button uses a contrasting color to stand out from the rest of the page. It also draws attention to the CTA by using an arrow.

People are more likely to purchase things that they see other people buying, using, or recommending. Many sale pages tap into this urge by displaying social proof such as testimonials or reviews. 

This may all sound very familiar. In fact, at this point you may be wondering: isn’t this just a landing page? 

Sales pages and landing pages have lots of things in common. Sometimes, landing pages are created to sell products and services.

But not always. You might create a landing page to increase newsletter signups, or to promote your upcoming webinar.

However, a sales page is always about making a sale.

That said, let’s take a look at how you can create a sales page in WordPress that converts. We’ll show you 2 methods, so simply click the links below to jump to the method you prefer:

• Method 1. Creating a WordPress Sales Page Using SeedProd (Recommended) 
• Method 2. Creating a WordPress Sales Page Using the Block Editor

Method 1. Creating a WordPress Sales Page Using SeedProd (Recommended) 

This method is the easiest and recommended for all WordPress users.

For this method, we’ll be using SeedProd. It is the best landing page builder for WordPress. SeedProd allows you to easily create beautiful page layouts that will help you get more sales.

SeedProd works with many popular third-party tools that you may already be using to drive sales. This includes top email marketing services, WooCommerce, Google Analytics, and more.

The first thing you need to do is install and activate the SeedProd plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Note: There is a free version of SeedProd plugin available on WordPress.org, but we will be using the Pro version since it offers more powerful features. This includes a wide selection of professionally-designed sales page templates. 

After activating the plugin, SeedProd will ask for your license key.

You can find this information under your account on the SeedProd website. After entering your license key, go to SeedProd » Landing Pages in your WordPress dashboard.

Here, click on the ‘Add New Landing Page’ button. 

SeedProd comes with 150 professionally designed templates for different campaign types, such as lead squeeze and coming soon campaigns. Since we want to boost our sales, go ahead and click on the Sales filter.

You can now check out all of SeedProd’s templates. To take a closer look at any design, simply hover your mouse over that template. Then, click on the magnifying glass icon.  

When you find a design that you want to use, click on ‘Choose This Template.’ You can now give your sales page a catchy title and enter its URL. This is the web address where your sales page will appear. 

A descriptive URL can help the search engines understand your page’s contents. This can make it easier for them to deliver your page to the right users. With that said, it’s a good idea to include relevant keywords in your URL.

Next, click on ‘Save and Start Editing the Page.’ This will load the SeedProd page builder interface. 

This simple drag and drop builder shows a live preview of your page to the right, and a toolbar on the left.

Blocks are the core components of all SeedProd layouts. You can build an entire sales page simply by adding these ready-made blocks to your layout, including headlines, buttons, and images.

You can also use SeedProd blocks like spacers, columns, and dividers to help organize and structure your sales page. 

It’s easy to customize any SeedProd block. Simply click on the block, and the toolbar will display all of the settings for that block. 

SeedProd comes with many blocks that are perfect for building a sales page that converts.

For example, you can add testimonials, pricing tables, star ratings, and countdown blocks.

You can also move blocks around your layout by dragging and dropping them. This makes it easy to create a beautiful and engaging sales page with a totally custom layout.

SeedProd comes with ‘Sections’ too. These are rows and block templates that can help you quickly create a sales page. To boost your sales, you may want to take a look at sections such as Hero, Call To Action, Features, and FAQ.

You can see all of these sections by clicking on the Sections tab.

From here, you can preview any section by hovering over it. When the magnifying glass icon appears, give it a click. 

To add this section to your page, click on ‘Choose This Section.’ SeedProd will now create the section at the very bottom of your sales page. 

SeedProd even provides a number of WooCommerce blocks. This includes a handy Add To Cart block, plus blocks where you can showcase your Top Rated Products and Best Selling Products. 

This makes it easy to create a sales page that promotes your WooCommerce products, services, or events. By choosing SeedProd, you can also design a sales page without being restricted by your WooCommerce theme. 

While you’re working on your sales page, you can preview your design by clicking on the Preview button. This launches your sales page in a new tab. 

When you’re happy with your design, you can click on the Save button and then choose Publish.

Your sales page will now go live on your WordPress website.

You can use the SeedProd drag & drop builder to even create completely custom WordPress themes without writing any code.

Method 2. Creating a WordPress Sales Page Using the Block Editor

WordPress has a built-in block editor that makes it easy to create unique designs using ready-made blocks.

If you want professionally-designed templates, plus blocks that are optimized for conversions, then we still recommend using a page builder. Having said that, it is possible to create a sales page using only the WordPress block editor if you’re on a tight budget and just getting started.

When working with the block editor, a flexible and user-friendly WordPress theme is a must-have. In this post we’ll be using the multipurpose free Astra theme. Since it’s multipurpose, Astra is the perfect theme for a wide range of websites.

First, create a new page by going to Pages » Add New in your WordPress dashboard. You can now give your sales page a title.

We’ll start at the top with our page’s header. In the header, you’ll typically want to establish your brand identity using elements like your company logo and your color scheme.

Let’s get started by adding a logo. Simply click on the black + icon and then search for Site Logo. 

After adding the Site Logo block to your design, either upload a new image or select a graphic from your WordPress Media Library.

The Cover block is another good choice for the top of your sales page. This block lets you add a background image and an overlay, or wash of color that you add to your background image. An overlay can be an easy way to add your brand colors to an image.

The Cover block also has space where you can add some text. This is perfect for pitching your brand to potential customers.

To add a Cover block to your design, click on the black + icon. Then, search for Cover. When this block appears, add it to your sales page.

You can now customize the Cover block using the Block sidebar. This is your chance to add a background image and optional colored overlay, plus some text. To make your words stand out, you may want to try different colors and sizing.

Most sales pages contain a pitch for the product or service. You’ll also often want to include an image, such as a photo of your product.

WordPress has a block where you can display both text and images in a nice layout. This Media & Text block creates a two-column layout with an image on one side, and text on the other. 

For a sales page, you’ll typically need a way to accept payments. By default, WordPress does not support credit card payments, but there are plenty of plugins and tools that can help solve that.

You can create a payment button using WP Simple Pay. This plugin gives you an easy way to accept credit card payments, bank transfers, and more.

Another option is to create an order form using WPForms and embed it on your sales page. WPForms is the simplest way to accept payments in WordPress. You can also use it to create other useful forms, including forms that can help you capture leads.

You can now keep adding blocks to build your perfect sales page.

When you’re happy with your design, click on the Publish button. Your sales page is now live, and ready to start converting your traffic into paying customers. 

Taking Your Sales Page to The Next Level

A beautiful, professionally-designed sales page can boost your sales. However, there is always room to improve your conversion rates. 

With that in mind, here are some other useful WordPress plugins that can help you get even more sales: 

• All in One SEO (AIOSEO). This beginner friendly search engine optimization toolkit can help you drive more people to your sales page from search engines. More traffic means more chances to convert visitors into customers.
• MonsterInsights. Monitoring your page’s stats can help you find out what’s working and not working. You can then tweak your content, and optimize your design to get even more sales. The easiest way to measure important metrics in WordPress is using MonsterInsights. It’s the best WordPress analytics plugin and is used by over 3 million websites.
• OptinMonster. OptinMonster’s exit-intent popups can convert abandoning visitors into paying customers. This popup plugin tracks the visitor’s mouse movements as they browse your sales page. This allows the plugin to detect the precise moment the visitor is about to leave, and prompts them with a personalized campaign.
• TrustPulse. TrustPulse is the best WordPress social proof plugin on the market. It uses the FOMO effect by displaying real-time notifications of activities that users are taking on your sales page. It also comes with built-in analytics that let you monitor and improve your page’s conversion rates. 

We hope this article helped you learn how to create a sales in WordPress that converts. You can also go through our guide on how to add push notifications on your website, or our expert picks of the must have WordPress plugins for business websites.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Create a Sales Page in WordPress (That Converts) first appeared on WPBeginner.

April 20, 2022 at 04:06PM

How to Split Large XML Files in WordPress (Free Tool)

Is your WordPress export file too large to import into your new website?

WordPress comes with built in import and export functionality that uses the XML file format. Sometimes the exported XML file is larger than your web host’s upload limit.

In this article, we’ll show you how to split large XML files in WordPress.

Why Split Large XML Files in WordPress?

When moving your blog

from WordPress.com to WordPress.org or moving content from a self-hosted WordPress website to a to a new host or server, you will need to export your WordPress content.

WordPress allows you to export your entire WordPress website as a single XML file that contains all of your posts, pages, comments, custom fields, categories, and tags.

This is known as a WXR file and stands for WordPress Extended RSS.

However, sometimes you may find that this file size is larger than the upload limit allowed by your WordPress hosting provider. If the file size is too large, then you will see an error message, and you will not be able to import your website data into the new WordPress installation.

This limit can vary, depending on your hosting provider and plan.

While you can ask your web hosting company to temporarily increase the file size limit, most shared hosting companies will not allow it.

So the only other option you have is to split the XML file into smaller files manually which is hard work.

Luckily, there’s an easy free online tool that can help you automatically split large WordPress XML files.

With that being said, let’s take a look at how to split large XML files in WordPress.

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How to Split Large XML Files in WordPress

Once you have exported your WordPress site to a single XML file, you need to go to the Free WXR File Splitter Tool website. This is a free online tool that is designed to divide a large WordPress export file into small chunks.

Once there, you can upload your XML file by dragging it onto the area labeled ‘Click or drag a file to this area to upload’. Alternatively, you can click the ‘WXR File’ button and then select the XML file.

After that, you need to move the ‘New file size’ slider to your website’s maximum upload size or smaller. The goal is to create multiple files that are small enough to be uploaded to your host without surpassing the limits.

When you are ready, you need to press the ‘Submit’ button. Your large XML file will be split into smaller files of the correct size.

Finally, you’ll need to press the ‘Download’ button to download the files to the default download location on your computer. The files will be contained in a single file which will need to be unzipped so that you can import them into your new website.

We hope this tutorial helped you learn how to split large XML files in WordPress. You may also want to learn how to create a free business email, or check out our list of the best drag and drop WordPress page builder plugins.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Split Large XML Files in WordPress (Free Tool) first appeared on WPBeginner.

April 19, 2022 at 03:37PM

How to Add “Buy Now Pay Later” Payment Plans to WordPress

Do you want to offer users a buy now, pay later payment method on your WordPress website?

‘Buy now, pay later’ offers customers flexibility as they can purchase goods and pay in installments over a specified time period. At the same time, your business gets instant payments for the full amount creating a win-win scenario.

In this article, we’ll show you how to add “buy now pay later” payment plans to WordPress.

Why Offer Buy Now Pay Later Payment Plans?

Buy now pay later helps improve conversions and average order value on your online store because it’s easier for your customers to make a purchase.

With the buy now pay later payment method, the customer has the ability to either pay nothing at the time of their online purchase or pay a very small amount upfront and then pay the remaining amount over time.

There are different types of buy now pay later models that you can use. For instance, customers can break the total amount into 3 or 4 installments, or they could pay the entire amount after a certain number of days. Some payment providers even offer to finance high-value or luxury goods.

The best part about offering a buy now pay later payment option is that your business receives the full payment up front and is protected from fraud. On the other hand, the customer gets the flexibility to purchase their preferred items and pay when it’s suitable for them.

That said, let’s see how you can offer a buy now pay later payment plan in WordPress.

Adding a Buy Now Pay Later Payment Plan in WordPress

The best way to offer a pay later payment option in WordPress is by using WP Simple Pay. It’s the best Stripe payment plugin for WordPress and lets you accept online payments without the need to set up a shopping cart.

The plugin comes with a payment form builder, and you can easily accept one-time or recurring payments on your website. With WP Simple Pay, you can add Klarna or Afterpay to accept buy now pay later payments.

Just a note, you’ll need the WP Simple Pay Pro plan because it includes the buy now pay later payment methods. There is also a free version of the plugin that you can try.

First, you’ll need to install and activate the WP Simple Pay plugin. If you need help, then please see our guide on how to install a WordPress plugin.

Upon activation, the plugin will automatically launch the setup wizard. Go ahead and click the ‘Let’s Get Started’ button.

After that, you’ll need to enter the license key. You can easily find the license key in the WP Simple Pay account area.

Simply copy the license key and paste it into the setup wizard. Once that’s done, click the ‘Activate and Continue’ button.

In the next step, you’ll need to connect your Stripe account with WP Simple Pay. Stipe is one of the most popular payment gateways, and anyone with a legitimate business can create a Stripe account to accept online payments.

Next, click the ‘Connect with Stripe’ button to continue.

Now log in to your Stripe account or create a new one and follow the onscreen instructions to connect it with WP Simple Pay.

An important thing to remember is that Stripe requires sites to have SSL encryption. Most WordPress hosting comes with free SSL certificate these days. If you don’t have an SSL certificate, then please see our guide on how to move your website from HTTP to HTTPS.

After connecting WP Simple Pay with Stripe, the setup wizard will ask you to configure the emails. You can enable options to receive email notifications for payment receipts, upcoming invoices, and payment notifications, and enter the email address to send them to.

Note: If you’re not receiving the notifications, then your should check out our guide on how to fix WordPress not sending emails since this can be a common problem.

Simply click the ‘Save and Continue’ button when you’re done.

The last step in the setup wizard is to create a payment form. Go ahead and click the ‘Create a Payment Form’ button.

Creating a Buy Now Pay Later Payment Form

WP Simple Pay offers 2 payment methods through which you can accept buy now pay later payments, including Klarna and Afterpay/Clearpay.

The choice between the two methods depends on where you’re located and which method best suits the type of products you’re selling. That’s because Klarna and Afterpay work in selected regions and allow you to sell certain products.

Let’s take a closer look and create payment forms for both the buy now pay later payment methods.

Creating a Klarna Buy Now Pay Later Payment Form

Klarna offers 4 ways customers can buy now and pay later. They can pay in 3 or 4 interest-free installments, pay later after 14, 21, or 30 days, pay the full amount immediately using a credit card, or get financing and spread the total amount over multiple months.

The type of buy now pay later model available to your customers will depend on which country they’re located in.

Klarna is available if you’re located in Austria, Belgium, Denmark, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Latvia, Lithuania, Netherlands, Norway, Slovakia, Slovenia, Spain, Sweden, United Kingdom, and the United States.

Note that you cannot use Klarna for charities and political organizations, parties, or initiatives.

To create a payment form, you can click the ‘Create a Payment Form’ button in the setup wizard or go to the WP Simple Pay » Add New page from your WordPress admin panel.

Now, simply select the ‘Klarna (Buy Now, Pay Later) Form’ template.

After that, head over to the ‘Payment’ tab to add prices.

Here you can enter the amount, change the label, and choose whether to accept one-time or subscription-based payments.

Next, you can go to the ‘Form Fields’ tab and add any additional fields you’d like to add to the form.

Under the ‘Payment Methods’ section, you’ll see that the Klarna option will be enabled. You can also add more payment methods to your form if you want.

Next, you can preview and publish your payment form.

After that, simply add the form to any landing page or blog post on your website.

To do that, simply go to the WordPress content editor and add a ‘WP Simple Pay’ block. Then select your Klarna buy now pay later payment form from the dropdown menu.

Next, you can preview the form and publish it.

Simply visit your website to see the buy now pay later payment form in action.

Creating an Afterpay/Clearpay Buy Now Pay Later Payment Form

Afterpay/Clearpay is another payment method through which you can accept buy now pay later payments.

Afterpay is available in Australia, Canada, France, Italy, New Zealand, Spain, the United Kingdom, and the United States.

Unlike Klarna, Aftrepay only allows customers to pay in 4 installments. Plus, you cannot use the payment method to sell alcohol, digital games and apps, donation, electronics, flash sales, pre-orders, and travel.

To create an Afterpay payment form, you can head to the WP Simple Pay » Add New page from your WordPress admin panel and select the ‘Afterpay/Clearpay (Buy Now, Pay Later) Form’ template.

Next, you can navigate to the ‘Payment’ tab and set up your prices.

The plugin allows you to choose a payment mode, enter a label, choose payment amount, and select one-time or subscription-based payment.

After that, you can head over to the ‘Form Fields’ tab to add more form fields.

You can also check that the Afterpay payment option is enabled under the ‘Payment Methods’ section and add more payment options to your form.

Now, go ahead and preview your payment. If everything looks good, then simply click the ‘Publish’ button.

Next, you can add the Afterpay buy now pay later form to any post or page. In the WordPress content editor, add a ‘WP Simple Pay’ block and choose your form from the dropdown menu.

After that, you can preview your page and publish it.

Now visit your website to see the Afterpay buy now pay later payment form in action.

We hope that this article helped you learn how to add “buy now pay later” payment plans to WordPress. You can also check out our guide on how to create an email newsletter and the best auto dialer software for small business.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Add “Buy Now Pay Later” Payment Plans to WordPress first appeared on WPBeginner.

April 18, 2022 at 03:00PM