Monday, January 16, 2023

How to Display Your Facebook Timeline in WordPress

Do you want to show your Facebook timeline posts in WordPress?

By adding your Facebook updates to WordPress, you can keep your site fresh and interesting while also encouraging visitors to follow you on Facebook.

In this article, we’ll show you how to easily display your Facebook timeline in WordPress.

How to display your Facebook timeline in WordPress

Displaying Your Facebook Timeline in WordPress

The easiest way to embed your Facebook timeline in WordPress is by using the Smash Balloon Custom Facebook Feed plugin.

This plugin lets you embed Facebook albums, comments, reviews, community posts, and more on your site.

An example Facebook timeline, created using Smash Balloon

For this guide, we’ll use Smash Balloon premium as it allows you to show photos and videos from your Facebook timeline.

Visitors can also scroll through your content in a lightbox popup, without ever leaving your website. However, there’s also a free version that allows you to show text and links from your timeline, no matter what your budget.

Upon activation, you’ll need to go to Facebook Feed » Settings and enter your license key into the ‘License Key’ field.

Adding a license key to Smash Balloon

You’ll find this information under your account on the Smash Balloon website.

After entering the key, click on the ‘Activate’ button.

Connecting a Facebook Page or Group to WordPress

Next, you need to decide whether to display the timeline from a Facebook page or group timeline. We’re going to use a Facebook page but the steps will be largely the same for Facebook groups.

For a more detailed look at groups, please see our complete guide on how to embed a Facebook group feed in WordPress.

To connect your Facebook page or group to WordPress, go to Facebook Feed » All Feeds and then click on ‘Add New.’

Displaying your Facebook timeline in WordPress

Smash Balloon lets you create different feeds to show your Facebook photo albums, events, timeline, and more.

Since we want to display our Facebook timeline in WordPress, you’ll need to click on ‘Timeline’ and then click on ‘Next.’

How to add a Facebook timeline to your WordPress website

After that, you can choose the Facebook page or group that you want to add to your site.

Simply click on ‘Add New’ to get started.

Adding a Facebook group or page timeline to WordPress

On the next screen, choose whether you want to embed the timeline from a page or group.

After making this decision, go ahead and click on ‘Connect to Facebook.’

Connecting a Facebook page or group to WordPress

This opens a popup where you can log into your Facebook account and choose the pages or groups that you want to use.

After that, click on ‘Next.’

Embedding a Facebook page or group in WordPress

Once you’ve done that, Facebook will show all the information that Smash Balloon will have access to, and the actions it can perform on your Facebook page or group.

To restrict Smash Balloon’s access to your Facebook account, just click any of the switches to turn it from ‘Yes’ to ‘No.’ Just be aware that this may limit the Facebook content that appears on your WordPress blog or website.

With that in mind, you should leave all the switches enabled whenever possible.

Giving Smash Balloon permission to access your Facebook page or group

Next, click on the ‘Done’ button.

After a few moments, you should see a message confirming that you’ve linked your WordPress website to Facebook. Now you’ve done that, it’s time to click on ‘OK.’

Linking WordPress and Facebook

Smash Balloon will now take you back to the WordPress dashboard automatically.

How to Embed Your Facebook Timeline in WordPress

At this point, you’ll see a popup with the group or page you just connected to WordPress.

Simply select the radio button next to this source and then click on the ‘Add’ button.

Adding a Facebook page timeline to WordPress

If you accidentally closed the popup, don’t worry. Simply refresh the tab to reopen the popup.

After that, WordPress will take you back to the Facebook Feed » All Feeds page automatically. Just like before, click on the ‘Add New’ button, select ‘Timeline’ and then click on the ‘Next’ button.

Now, select your Facebook page or group, and click on ‘Next.’

Choosing a Facebook page or group as your timeline source

You can choose a template to use as the starting point for your embedded timeline. All of these templates are fully customizable so you can fine-tune the design depending on how you want to display the timeline on your WordPress website.

We’re using the ‘Default’ template, but you can choose any template you want. You can also change the template at a later date if you’re not happy with it.

Choosing a template for your embedded Facebook timeline

When you’re ready, click on the ‘Next’ button.

Smash Balloon will now go ahead and create a timeline feed based on your template and your Facebook page or group. This is a good start, but you may want to fine-tune how the timeline looks on your WordPress site.

How to Customize Your Embedded Facebook Feed

The Smash Balloon Custom Facebook Feed plugin gives you lots of ways to customize how the timeline appears on your site. With that in mind, let’s see the different changes you can make to your Facebook timeline.

On the Facebook Feed » All Feeds page, find your timeline feed and then click on its ‘Edit’ button, which looks like a small pencil.

Editing the Smash Balloon Facebook feed

This opens the Smash Balloon feed editor, which shows a preview of the Facebook group or page timeline to the right.

On the left-hand side, you’ll see all the settings you can use to change how the timeline looks. Most of these settings are self-explanatory, but we’ll quickly cover each area.

Customizing the Facebook timeline feed

If you’re not happy with how the feed looks, then you can try a different template by clicking on the ‘Template’ menu option.

Then, select the ‘Change’ button.

The Smash Balloon social media templates

After that, you can change how your posts are displayed by clicking on ‘Feed Layout.’

On this screen, you can switch between list and masonry layouts. As you make changes, the preview will update automatically so you can try different layouts to see what looks the best for your Facebook timeline.

Changing the layout for your Facebook social media feed

You can also change the feed height, and the number of posts that Smash Balloon shows on desktop computers, smartphones, and tablets.

If you do change the number of posts, then you can preview how your feed will look on desktop computers and mobile devices using the row of buttons in the upper-right corner.

Testing your social media feed on mobile

When testing the mobile version of your WordPress website, you may also want to change the number of columns that Smash Balloon shows on desktops, tablets, and smartphones.

For example, in the following image, we’re splitting the content into 4 columns on desktop, 3 columns on tablets, and 2 column on mobile devices. This can help your timeline fit comfortably on the screen, no matter what kind of device the visitor is using.

Changing the number of columns on smartphones and tablets

When you’re happy with the layout, click on the ‘Customize’ link.

This will take you back to the main Smash Balloon editor, so you can move on to the next menu option, which is ‘Color Scheme.’

Changing the color scheme of your social media feed

By default, your timeline will use the same colors as your WordPress theme, but this screen also allows you to switch between ‘Light’ and ‘Dark’ layouts.

You can even create your own color scheme by selecting ‘Custom’ and then using the settings to change the background color, the link color, change the text color in WordPress, and more.

Changing the colors of your embedded Facebook timeline

By default, Smash Balloon adds a header to your feed, which is your cover photo, profile picture, and the name of your Facebook page.

To change how this section looks, click on ‘Header’ in the left-hand menu.

Adding a cover photo and header to an embedded Facebook timeline

On this screen, you can change the size of the header and color, hide or show your Facebook profile picture, and more.

You can also switch between the default ‘Visual’ header and a ‘Text’ header.

Adding a header to the Facebook timeline

Want to remove the header completely? Then simply click on the ‘Enable’ toggle to turn it off.

After that, you can change how the individual posts look inside your group feed by selecting ‘Post Style’ from the left-hand menu.

How to add a Facebook timeline to your WordPress website

On the next screen, you’ll have two different options.

To start, go ahead and click on ‘Post Style.’

Styling the individual posts inside an embedded Facebook feed

On this screen, you can choose between a regular and boxed layout.

If you select ‘Boxed’ then you can create a colored background for each post. This can help your Facebook posts stand out from the rest of your website and may also make the text easier to read.

Using the boxed post style in your Facebook feed

You can also make the border-radius larger to create curved corners, or you can add a shadow.

If you choose ‘Regular,’ then you can change the thickness and color of the line that separates your different social media posts.

Smash Balloon's regular post style

You can also customize the individual parts within each post by going back to the main settings screen.

Once again, select ‘Post Style’ but this time choose ‘Edit Individual Elements’ instead.

On this screen, you’ll see all the different content that Smash Balloon includes in each timeline post, such as the post author, event title, shared link box, and more.

To remove a piece of content from your posts, simply click to uncheck its box.

How to edit individual elements inside a Facebook feed

You can also change the size and color of these individual elements. Simply click on the element’s name such as ‘Post Author’ or ‘Post Text.’

You can then use the settings to customize this content. For example, you might make the text bigger so that it stands out, or add a new color.

The Smash Balloon post editor settings

By default, Smash Balloon doesn’t include the Facebook ‘like’ button in your timeline. To grow your Facebook followers, you may want to add this button by selecting ‘Like Box’ from the editor’s left-hand menu.

After that, simply click on the ‘Enable’ button so that it turns blue.

Adding a Facebook Like button to your WordPress website

By default, Smash Balloon adds this button below the timeline, but you can change this by opening the ‘Position’ dropdown and choosing ‘Top’ instead.

On this screen, you can also change how the ‘like’ section looks including adding a custom call to action, showing how many people follow you on Facebook, adding your page’s cover photo, and more.

Customizing the Facebook like button

When you’re happy with how the ‘like’ button looks, you can move on to the ‘Load More Button’ settings.

The ‘Load More’ button gives visitors an easy way to scroll through more of your Facebook timeline, so Smash Balloon adds it to the feed by default.

This is a good start, but since it’s such an important button you may want to help it stand out by changing its background color, hover state, and label.

You can also change the text that appears on the button, by typing into the ‘Text’ field.

Customizing the Load More button in WordPress

If you prefer to remove the Load More button, then go ahead and click the ‘Enable’ toggle.

By default, Smash Balloon allows visitors to look through the photos and videos in your timeline without leaving your website.

The visitor can simply click on any photo or video to open a lightbox popup, as you can see in the following image.

Smash Balloon's lightbox feature

The visitor can then use the arrows to scroll through all the photos and videos in your Facebook timeline.

If they want to like a photo, leave a comment, or share the image with their Facebook friends, then they can click on the ‘Comment on Facebook’ link.

Visiting a post in your embedded Facebook timeline

This opens a new tab and takes the visitor directly to the post on your Facebook page.

There are a few different ways to customize Smash Balloon’s lightbox feature. To see your options, click on ‘Lightbox’ in the left-hand menu.

Customizing Smash Balloon's lightbox feature

Here, you can change the color of the lightbox text, links, and background.

By default, the lightbox shows any comments that people have left on your photos and videos. If you prefer to hide these comments, then you can click the ‘Show Comments’ switch to turn it from blue (enabled) to grey (disabled).

Disabling social media comments on your WordPress website

The lightbox feature allows people to scroll through your photos and videos directly on your WordPress website.

However, you may prefer to encourage people to visit your Facebook page instead. In this case, you can disable the lightbox feature by clicking on the ‘Enable’ toggle.

How to disable the Smash Balloon lightbox feature

Now, the visitor will need to click on the ‘View on Facebook’ link in order to take a closer look at any photo or video.

When you’re happy with how the Facebook timeline looks, don’t forget to click on ‘Save’ to store your changes.

Saving your custom social media timeline

How to Add Your Facebook Timeline to WordPress

You’re now ready to add the timeline to your website using a block, widget, or shortcode.

If you’ve created more than one feed using Smash Balloon, then you’ll need to know the feed’s code to add it to a block or widget.

Just go to Facebook Feed » All Feeds and then look at the feed="" part of the shortcode. You’ll need to add this code to the block or widget, so make a note of it.

In the following image, we’ll need to use feed="2".

Adding a Facebook page to WordPress using shortcode

If you want to embed your Facebook timeline in a page or post, then we recommend using the ‘Custom Facebook Feed’ block.

Just open the page or post where you want to show your Facebook timeline. Then, click on the ‘+’ icon and start typing ‘Custom Facebook Feed.’

When the right block appears, click to add it to the page or post.

The Custom Facebook Feed block

The block will show one of your Smash Balloon feeds by default. If this isn’t the feed you want to show, then simply find ‘Shortcode Settings’ in the right-hand menu.

You can now add the feed="" code to this box. After that, click on ‘Apply Changes.’

Adding your Facebook status updates to WordPress

The block will now show the timeline from your Facebook page or group. Simply publish or update the page to make the timeline live on your website.

Alternatively, you can add the feed to any widget-ready area, such as the sidebar or similar section. This is an easy way to promote your Facebook page across your entire website.

Just go to Appearance » Widgets and then click on the ‘+’ button.

The WordPress widgets screen

After that, find the Custom Facebook Feed widget.

Then, drag it onto the area where you want to show the Facebook timeline.

The Facebook Custom Feed widget

Just like the block, the Custom Facebook Feed widget will show one of the feeds you created using Smash Balloon.

To show a different feed, simply type that feed’s code into the ‘Shortcode Settings’ box and then click on ‘Apply Changes.’

Adding the Facebook timeline to your WordPress blog using a widget

You can now make the widget live by clicking on the ‘Update’ button. For more information, please see our step-by-step guide on how to add and use widgets in WordPress.

Finally, you can embed the timeline on any page, post, or widget-ready area using a shortcode.

Simply go to Facebook Feed » All Feeds and copy the code in the ‘Shortcode’ column. You can now add this code to your WordPress blog or website.

For a detailed walkthrough, please see our guide on how to add a shortcode in WordPress.

Additionally, if you’re using a block theme, you can use the full-site editor to add the ‘Custom Facebook Feed’ anywhere on your site.

We hope this article helped you learn how to display your Facebook timeline in WordPress. You might also want to check out our guide on how to create a contact form in WordPress, or see our expert pick of the best Instagram WordPress plugins.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Display Your Facebook Timeline in WordPress first appeared on WPBeginner.


January 16, 2023 at 11:31PM

How to Set Up Google Ads Conversion Tracking in WordPress

Do you want to know how much revenue you’re generating from Google Ads on your website?

Setting up Google Ads conversion tracking will help you uncover insights about your ad campaign’s performance. You can find out which campaign is performing the best, how users interact with your ads, and how you can improve conversions.

In this article, we’ll show you how to properly set up eCommerce Google Ads conversion tracking in WordPress. This is the exact same method that we use on our own websites.

How to setup Google Ads conversion tracking

Why Set Up Google Ads Conversion Tracking in WordPress?

If you’re running Google Ads for your WordPress blog, eCommerce store, or membership site, then it is important to know how they’re performing. You can’t improve, what you can’t measure.

Tracking Google Ads conversions helps you see how much revenue you earned from users who clicked on your ad campaigns. It also helps you see which paid keywords and ad groups drive the most conversions. This way, you can optimize your campaigns and budget for more profitable search terms.

Besides that, Google Ads conversion tracking also uncovers how users behave on your WordPress site after clicking an ad. For instance, you might see a lot of users arrive on a landing page, but abandon it after adding products to the cart.

You can use this information to improve the checkout process, offer discounts and incentives as users are about to leave your site, and provide a better user experience.

That said, let’s see how you can add Google Ads conversion tracking in WordPress.

Adding Google Ads to WordPress Website

The easiest way of connecting Google Ads with WordPress is by using MonsterInsights. It is the best Analytics plugin for WordPress that helps set up Google Analytics without editing.

MonsterInsights offers an Ads addon that lets you setup comprehensive conversion tracking without touching a single line of code or hiring a developer.

We will use the MonsterInsights Pro license for this tutorial because it includes the Ads addon. There is also a MonsterInsights Lite version you can use for free.

First, you’ll need to install and activate the MonsterInsights plugin. If you need help, then please see our guide on how to install a WordPress plugin.

Upon activation, you will be redirected to the welcome screen in your WordPress dashboard. Go ahead and click the ‘Launch the Wizard’ button.

Launch setup wizard

Next, you can follow the onscreen instructions to connect Google Analytics to your site. For more details, you can see our guide on how to install Google Analytics in WordPress.

With MonsterInsights, you can also use dual tracking to set up a Google Analytics 4 property. It is the latest analytics version and will soon replace Universal Analytics. You can learn more by following our guide on how to switch to Google Analytics 4 in WordPress.

Once you’ve connected Google Analytics with WordPress, the next step is to install the Ads addon. Simply go to Insights » Addons from your WordPress dashboard and navigate to the ‘Ads’ addon.

Install the ads addon

Go ahead and click the ‘Install’ button. The addon will now automatically install and activate on your site.

Creating a Conversion Action in Google Ads

Next, you’ll need to create a conversion action in Google Ads.

First, you can visit the Google Ads website and log in to your account.

After that, go ahead and click the ‘Tools and settings’ option at the top. Under the ‘Measurement’ column, simply select the Conversions option.

Click the tools and settings option

On the next screen, you’ll need to create a conversion action.

You can click the ‘New conversion action’ button to get started.

Create new conversion action

Next, Google Ads will ask you to select the type of conversions you want to track. It will show you 4 options, including a website, app, phone call, or import.

For this tutorial, we’ll choose the ‘Website’ option for tracking ad conversions.

Select the kind of conversion to track

After that, you’ll need to enter the website URL where you’d like to measure conversions.

Once that’s done, simply click the ‘Scan’ button.

Enter your domain to scan

Google Ads will now show 2 options to create conversion actions, including an automatic and manual method. In the automatic method, you’ll need to select the conversion goal, choose a match type, and enter the URL. This way is suitable if you know which events to count as conversions.

However, we recommend selecting the manual method. Simply scroll down and click the ‘+ Add a conversion action manually’ option.

Add conversion action manually

Next, you’ll need to enter the Conversion action details.

First, you can select the ‘Goal and action optimization’ for your conversion. This is the action you’d like to track. For example, when a user subscribes to your newsletter, makes a purchase, adds a product to a cart, submits a contact form, and more.

For the sake of this tutorial, we will select ‘Subscribe’ as the goal. After that, you can enter the Conversion name.

Enter conversion action details

You can now scroll down and select a Value for your conversion. Google Ads lets you choose the same value for each conversion, assign different values for conversions, or don’t use a value for conversion action.

We will select the ‘Use the same for each conversion’ option, select the currency, and enter a value for this tutorial.

Enter value for conversion action

Besides that, you can also choose how many conversions to count per click.

If you’re tracking email newsletter signups, then we recommend selecting the ‘One’ option. This way, each subscriber is counted once. However, you can use the ‘Every’ option in an eCommerce store and count each purchase as a conversion.

After selecting these options, simply click the ‘Done’ button at the bottom.

Enter value and count

You can now see your conversion action under the ‘Create conversion actions manually using code’ section.

Go ahead and click the ‘Save and continue’ button to get instructions for adding the tracking tags for conversion action to your site.

Click the save and continue button

On the next screen, you’ll see 3 options to add the conversion action to your site.

Simply select the ‘Use Google Tag Manager’ option. You should see the Conversion ID and Conversion Label. Copy these to a notepad file or keep the browser window/tab open.

Select the use tag manager option

To finish the setup process, you’ll need to head to your WordPress website dashboard and view the MonsterInsights settings.

From here, go to Insights » Settings and click on the ‘Publisher’ tab.

Publisher settings in MonsterInsights

After that, you can scroll down to the ‘Ads Tracking’ section.

Go ahead and enter the Conversion ID. Make sure you follow the format, which will look like this: AW-123456789.

If you are tracking Google Ads on Easy Digital Downloads, WooCommerce, and MemberPress, then enter the Conversion Label in the respective field.

Enter conversion ID and label

That’s it. You’ve successfully set up Google Ads conversion tracking on your WordPress website.

View Google Ads Conversion Tracking Data in Google Analytics

You can take it a step further and connect Google Ads with Google Analytics to get more insights about how people use your website after clicking on an ad.

For instance, you can see the number of visitors from paid search and find out which pages they view after landing on your site. You can also use different filters and create custom reports in Google Analytics.

Let’s see how you can link your Google Ads account with Google Analytics 4 and Universal Analytics.

Connect Google Ads with Google Analytics 4

First, you’ll need to log in to your GA4 account and then go to the ‘Admin’ settings.

Go to admin settings

After that, you can click the ‘Google Ads Links’ option.

It is located under the Property column.

Go to ads links

A new window will now slide in from the right.

Go ahead and click the ‘Link’ button in the top right corner.

Click the link button

Next, you will see different options for Link setup.

First, you can click the ‘Choose Google Ads accounts’ option.

Choose Google ads account to link

On the next screen, you’ll need to select the Google Ads account you wish to connect.

Once that’s done, simply click the ‘Confirm’ button at the top.

Select your google ads account

You will now see the Google Ads account that you want to link.

Go ahead and click the ‘Next’ button.

See selected google ads account

In the next step, Google Analytics will give you options to enable personalized advertising and enable auto-tagging.

You can use the default settings and click the ‘Next’ button.

Change configure settings

After that, you’ll see a summary of your Link setup settings.

If everything checks out, then go ahead and click the ‘Submit’ button.

Review and submit link setup

You should now see a ‘Link Created’ notification in front of your Google Ads account. This means that you’ve successfully connected Google Ads with Google Analytics.

Do note that it can take up to 24 hours for your Google Ads data to appear in Analytics reports.

See link created notification

Next, you can view the Google Ads conversion tracking report in Google Analytics 4.

First, you can head to Acquisition » Traffic acquisition from the menu on your left and scroll down to see how many visitors came from the Paid Search channel.

View paid search traffic

After that, you can go to Acquisition » Acquisition overview and view the Session Google Ads campaign report. This will show which campaign got the most traffic.

You can also click the ‘View Google Ads campaigns’ option at the bottom to view more details.

View session google ads campaign report

For each campaign, you can see the total number of users, sessions, number of Google Ads clicks, cost per click (CPC), conversions, and more.

Using the information from this report, you can see which campaigns perform the best.

View detailed stats for each campaign

Connect Google Ads with Universal Analytics

If you’re using Universal Analytics, then you can first log in to your account.

After that, head to the ‘Admin’ settings.

Click admin settings

Next, you’ll need to go to the Google Ads Links option.

You can find the option under the Property column.

Go to Google Ads links

On the next screen, you’ll need to select the Google Ads account you want to connect.

After selecting your account, simply click the ‘Continue’ button.

Select Google ads account

Next, you will need to enter a Link group title.

You can then select the Views to link with your Google Ads account. Simply click the toggle to ON for the correct Views.

Enter link group title

Once that’s done, simply click the ‘Link accounts’ button.

Google Analytics will now show a summary of your settings. Simply scroll down and click the ‘Done’ button.

Click the done button

That’s it. Your Google Ads account will now be linked to the Universal Analytics property.

To view data from your ad campaigns, head to Acquisition » Google Ads » Campaigns from the menu on your left. You can see the number of clicks, cost, CPC, and more for each campaign.

View Google ads report in UA

Final Thoughts on Google Ads Conversion Tracking in WordPress

When it comes to setting up any conversion tracking, the most important thing you want to make sure is that the setup is done properly. This is why we use and recommend MonsterInsights because it just does everything for you behind the scenes without touching any code.

However if you prefer to add code directly on your WordPress site, then you can do that as well by using a plugin like WPCode. This will help future-proof your customizations. There’s a free version of WPCode that you can use by following our tutorial on adding custom code in WordPress.

We hope this article helped you learn how to set up Google Ads conversion tracking in WordPress. You may also want to see our ultimate WordPress SEO guide and the best WooCommerce plugins to grow your store.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Set Up Google Ads Conversion Tracking in WordPress first appeared on WPBeginner.


January 16, 2023 at 04:11PM